You may be surprised to learn that you can spend a fortune on social media marketing services and never reach your intended audience or see a bump in traffic or sales. On the other hand, it is within the realm of possibility to cash in on the social media craze for free if you are targeting your audience or knowing where your current and future customers are lurking. Social media is nothing different than mingling with people in a crowd- albeit a digital one.
Social Media Is Powerful
Get Connected With Persons of Interest
If you are promoting yourself, product or service within the right circle, then the associated rewards will soon follow. However, if you are barking up the wrong tree, spending time in places or with people who have nothing in common with what you are offering, then you will obviously quickly discover that your efforts are producing little fruit.
The biggest mistake that people make is paying someone who knows little about their business or has little interest in its success to be their digitally social butterfly.
Good Services Extend The Persona Of Your Company
There is nothing wrong with paying good money for social media services if the company is properly representing your business in the digital universe. On the other hand, there is nothing wrong with developing your own social online presence and nurturing it over the course of time as well.
Using social media is no different than working a room, shaking hands and passing out a business card- you are just doing it with a tap of the finger or a click of your mouse. Building good relationships takes time, and cashing in on the power of social media is no exception because you are building online relationships with real people.
Many companies think they can outsource their social media efforts to a complete stranger who knows little or nothing about their products, services or mission. This is no different than letting a complete stranger stand in your place at a party. A good social media strategy is far more complicated and time-consuming than just posting about random posts, product announcements and deals. It involves nurturing relationships, generating interest and building trust and respect with current and future customers or connoisseurs day by day. Nothing will replace the personal touch that is required to successfully incorporate social media into any marketing strategy.
Read: Most common mistakes in Social Media Marketing
Good Social Media Services Are Minimally Expensive
The good news is that you don’t have to pay a lot of money (or any for that matter) in order to build and maintain a good social media presence. It just takes some focused effort, commitment on your part and a willingness to build relationships with people online.
A good service will serve as an extension of you and your business, and they can do wonders if they are truly promoting the essence of what your company or website is all about.
Put the power of social media marketing to work for you, but don’t throw good money out the window on stock and generic services that do little to establish your company in a social environment. Chances are that you can do better on your own.
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Hi Jennifer,
Social media has become a huge sea where it is almost impossible to find the depth. Its a huge market and quite complicated at the same time. The forms of social media are also different but no one can deny a very simple fact that Social Media is getting stronger day by day.
It is all about placing yourself in the crowd, building and maintaining relationship by inflicting a human factor to this automated digital world.
A wonderful post with deep insights and thanks for sharing as well as giving me firing some thoughts in my mind. I am surely going to explore and write something more on my blog soon.
Thanks once again.
Hi ashutosh, I am glad that you like jennifer post. Yes Social media is powerful tool in 2013. without social media no website can survive.
Social media is all about engaging your content with social audiences. Keep Sharing Ashutosh
Hi Jennifer & Jitendra,
Social media presence is surely a must, and a strong one made ensures that you have things in the right place.
I agree that some people tend to pay someone to handle such things for them, but I wonder how that would be working and whether it has the same punch if you were handling it. Speaking of myself, I prefer taking it slow, but sure. It’s like my fans have increased with time, and now daily 4-5 people keep liking my FanPage or G+ profile, so it increases on your own if your presence in these places.
Yes, what you share with your fans on a particular profile also depends a lot because no two place you’d have the same kind of social fans, thus you need to weigh out that aspect too.
Thanks for sharing. Have a nice day
Hi Harleena Jee Thans for stopping by on my blog. I am really glad that to know you consider social media very important for promotion. Strong social media cant be build in short time it always executes with certain time period. Your blog is now very popular among folks. I am really glad that you are receiving good response. You have a great social media presenece
Hi Jennifer and Hello Jitendra,
Contemporary social media marketing is the strongest tool to expose your Brand and product to your target audience.It is fair to say that any company that doesn’t employ social media marketing methods these days and age is simply missing out on a powerful strategy that could potentially bring their business a myriad of targeted customers.
Great post! I love how you emphasized the importance of building relationships, definitely a winner!
I visit your website first time, but really i impressed a lot. No doubt that you are a good and successful blogger. Your all post are good, but i check few of them, which i prefer best.
Your article is very information, I read your article completely. Thanks for sharing
You are doing great work, keep it up !!
All the best for your future