You may get a lot of traffic but it’s useless if you aren’t able to convert that traffic to a source of revenue. What most people do not realize, is that sales do not happen at once. It’s very difficult to convert a raw audience, an audience that has just discovered your website. It takes some nurturing. A relationship needs to be built. That’s where building an email list comes into play. An email list is profitable, very… You need not take my word for it. A  McKinsey & Company’s report suggests that email is 40 times more powerful when it comes to acquiring customers compared to social…

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