Link building in 2014 is all about building a brand reputation and engaging with the targeted audience. Giving emphasis on these two important aspects: brand reputation and customer engagement can help the company earn positive sentiments from satisfied customers and attract natural backlinks from engaged webmasters. A good brand reputation could start from producing useful content assets both offline and online which can help customers solve their deepest problems. When people start to see the value of the company’s web assets, they can start following the brand and get it promoted to their peers (which eventually can help the business…

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