To create a global clientele for your products and services, online marketing is a robust strategy. The popularity of online marketing has grown tremendously as millions of people from across the globe get onto the World Wide Web to search and transact. Digital media has a significant role to play in the way customers make their online purchases.
It has been estimated that Online Marketing will generate revenues in excess of 20 Billion in the coming year. So, what are you waiting for? Below is a list of the top and best 8 basic & advanced digital marketing courses/programs in US 2016. Digital Strategy, Social Media, Search Marketing – choose your area of interest. Find what course works best for you.
Below is a list of the top 8 basic & advanced digital marketing courses in US 2016
Founded in 2007, Market Motive is one of the finest online institutions in the field of digital marketing training. Market Motive’s structured curriculum is licensed by universities worldwide and trusted by major enterprises.
Market Motive’s Expert Pass gives you access to more than 250 hours of training in web analytics, SEO, PPC, social, conversion, mobile, email and content marketing. The training is conducted by Silicon Valley entrepreneurs, and offers a clear approach to achieving an impressive ROI on your venture.
If you want to fine tune your online presence and draw effective organic traffic, then you will greatly benefit from Market Motive’s Social Media Marketing Training Course. Conducted by Jennifer Cario, who enjoys the reputation of being one of the top consultants in the field of social media, this Social Media course will expand your reach and amplify your message with a measurable ROI.
Advanced web analytics Certification by Avinash Kaushik
Another great Market Motive offering is its Web Analytics Training course. The course is conducted by an SME in web analytics, who is the author of 2 best sellers in the domain.
It is imperative that every digital marketer is skilled in Web Analytics. The Advanced Web Analytics course helps marketers master web analytics tools to draw significant that will enable actionable solutions and achieve business goals.
Market Motive now has an Expert pass –listed below are the benefits provided by the Expert Pass
- 250+ hours of e-learning content
- training by Silicon Valley faculty
- a modern, interdisciplinary approach to training
- courses in Content, Social media, Analytics, PPC, Conversion, Mobile Marketing, Email marketing, Ad Words and SEO
- Expert forum access; have your questions answered by marketing thought leaders like Avinash Kaushik and Brad Geddes.
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If you need a course to kick-start your digital marketing career, you will find one at Simplilearn. The company offers a wide range of courses that provides a comprehensive knowledge of every known digital technique and strategy.
According to me, the Digital Marketing Certified Associate (DMCA) Training is one of the best course on offer because it teaches you all the latest techniques you can use to be a proficient Digital Marketer. After the course, you will be able to run your campaigns with full efficiency and maximum results. You will gain hands-on experience by working on live projects.
The course willprepare you to excel in certification examinations like OMCA, Google Adwords, Google Analytics, YouTube Marketing and Facebook Marketing that will further highlight your resume.
The Digital Marketing Certified Associate (DMCA) course is the most sought-after course in the field of Digital marketing. It is designed to help you develop well-rounded digital marketing skills.
You will learn digital marketing terminology, trends, and best practices—and become industry-ready to work on high-quality digital marketing teams, or to execute your own digital marketing campaigns. You’ll also gain work experience by executing effective campaigns through completing real-life projects.
If you’re itching to learn modern On-page &Off page techniques, get trained with an Advanced SEO Certification Training (OMCP Certification) course from Simplilearn!
If you would like to become a certified Social media analyst, then the Advanced Social Media Certification is the right fit for you. Once you complete the certification you will be skilled in social media marketing, copywriting, improvisation &statistical analysis, customer service mindset, social advertising experience, andgraphics production & writing aptitude.
ADVANCED CONTENT MARKETING CERTIFICATION
The Advanced Content Marketing course helps you amplifying the message, and acquire and retain the intended audience. Well-written marketing content on email, Social Traditional PR, Print, or a blog post instantly attests to the expertise and credibility of the writer.
This course from Simplilearn trains participants to produce compelling and impressive Marketing Content. It focuses on strategy, tactics, and best practices that a writer needs to ensure that their content reaches all corners of the web.
Why Select Simplilearn:
- You get an industry-recognized certificate qualifying you as a digital marketing master
- You get access to practice material, graded assignments, and real-life industry projects
- You can get your questions answered any time by subject matter experts
- You get access to the Simplilearn Digital marketing Forum, where you can receive practical advice from industry experts
Enroll here: http://www.simplilearn.com/digital-marketing/
Coursera is a great place to become amaster of strategic marketing concepts.
The specialization offered at Coursera covers all the latest aspects of digital marketing arena like SEO, digital marketing analytics, social media marketing, and 3D printing.
After the completion of the course, you get the chance to apply your learning on the real liveproject, which is initiated with a partnership with Grainger.
Why Select Coursera:
- Get a Certificate to share your experience and success gained from the project.
- You get access to perform a Capstone Project.
- There is a refund policy of 14 days.
- The subscription can be cancelled at any time.
Enroll in the Digital Marketing Specialization at $69.99 USD /month
Online Marketing Fundamentals with Brad Batesole
Get in tune with the latest techniques of Digital Marketing from market expert Brad Batesole. Learn tips to make successful online marketing campaigns encompassing all channels like social, search, video, display and email.
Why Choose Lynda
- You gain extensive knowledge from the 23 hours of video tutorials created by the experts in the field.
- You practice what you learn to know the practical implications of the theory taught.
- You are awarded a certificate at the end.
Various tutorials cover the digital marketing aspects from basics to advanced levels. Take a glance at the various courses taught:
- SEO Fundamentals with David Booth
- Google Analytics Essential Training with Brad Batesole
- Content Marketing Fundamentals with Dayna Rothman
- Mobile Marketing Fundamentals with Michael Becker
- Lead Generation Fundamentals with Dina Shapiro
- Growth Hacking Fundamentals with Brad Batesole
- Building an Integrated Online Marketing Plan with Matt Bailey
Give you digital career a leap by enrolling in the course from Lynda.
The course at Edx on digital marketing will give you a firm grounding in the basics of digital marketing theory.
The course is divided into four themes and is taught by dividing the theory and practical aspects in a perfect combination. The instructors show many practical examplesto prove what they are teaching.
The themes that are taught are:
- Behavioral foundations are explained to understand and navigate through the latest offline-online landscapes
- Reputation building skills, networking skills and much more is taught in a way that you shall be able to use the techniques in your projects and improve your career quotient
- You get to learn about advanced tools of Digital Marketing, which includes of online advertising on mobile and fixed devices.
- The identification of the latest media platforms and the new role of “organic” celebrities.
The course has been adopted from the University of Pennsylvania’s Wharton School. It is highly beneficial for analysts, marketing professionals, entrepreneurs, investors, small business owners and consumers.
Thus, if you fall under any of the above categories, enroll in the course right away!
6) Fox School
Digital Innovation in Marketing has found its position in the top 15 digital marketing courses. At Fox, you learn from a highly advanced course, you learn about exciting latest technologies and how to use them in your projects to yield better results.
The entire program is divided into 16 months.
Why choose MS from Fox
- This part time course from Fox is specifically designed for the working professionals
- Learn to design and develop your digital marketing strategy
- Get equipped in the latest innovation in the digital field like social media, big data to marketing campaigns, location-based services and many others
- Learn how to integrate the various digital and physical channels across the area of advertising, sales, logistics and marketing
Get knowledge of multi-channel marketing by enrolling in the Georgetown Digital Marketing program. This program gives you advanced training to make you market savvy.
The course is apt for the professionals who have 3 to 5 years of working experience and are currently working in the field of public relations, marketing and advertising. Newbie entrepreneurs and consultants would also greatly benefit after they attend this certificate program.
8) Harvard Division of Continuing Education
For the digital media professionals who cannot take out much time from their busy routine, but need to stay updated, this is a two-day workshop which covers the basics.
After their two-day program, which drives quite the student crowd each year, you will be in tuned with the newest digital media techniques and strategies that shall aid you in driving more traffic towards your business and brand. The workshop is an extensive program containing relevant exercises through interactive sessions.
- The Tuition Fees for the program is $2600
The Dates for the program are
- June 27–28, 2016
- September 12–13, 2016
The program runs from 9 in the morning till 5 in the evening at the Division of Continuing Education classrooms at One Brattle Square. Space is limited so kindly make your registration quickly.
It has been estimated that the rise in marketing and sales managers shall see a growth of 12-14% by the year 2020, and demand for market research analysts shall grow by 41% in 2020, thus enrolling in these certification courses will give you an upper edge in your career.
Tell us which online course you are most interested in. Have we missed any, let us know and we will come up with the full intel on it! Hope you liked the list of the top 8 basic & advanced digital marketing courses/programs in US.