In 21st century America, it seems that corporations run everything. From chain retailers to chain restaurants, it seems that options are extremely limited when looking to make purchases, buy clothing, or go out to eat. The truth, however, is that small businesses are as alive and well today as they ever have been, and online marketing is making it easier than ever to find them. If you are the owner of a small business, the following websites or software will help you go from no web presence to ranking in the results in no time.
If you want a professional looking website but don’t want to learn coding or web design, WordPress allows anyone to design a page without any such knowledge. With a host of professional WordPress themes to choose from, a person can build a website in a matter of minutes. These themes come predesigned, so all a person has to do is plug in information, plug in their own content and the page is ready to go. Hosting is free at WordPress.com, and domain names can be had for around $20 per year. If you need a website and you need it fast while on a tight budget, this is definitely the choice.
This site creates a heat map for your website, showing you where the user’s eyes gravitate and where they are clicking. This can be extremely helpful for a business’s web design, as they can put links that monetize in the areas where the user is looking. It can also give you an idea of whether the design of your website is good or bad, as poor designs will have heat spots in areas that don’t have links. This eye tracking technology can provide greater insight in your website and into customer behavior than Google Analytics, which only tells you about how a user got to your site, what they clicked on, and when they left.
Photoshop is the premier photo editing software, but this open source equivalent provides you with all the tools you will need to make a logo or include custom graphics on your page. This will require some work, as creating professional graphics and designs is not something a person can just step in and do. But many video tutorials and other resources exist that will allow you to get the basics down. From there, trial and error will let you see what works and what doesn’t. In no time, you can have a professional looking logo or have pictures on your site that are vibrant and really make your page pop.
This website allows you to do your own SEO, driving traffic to your website and attracting new customers. For a low monthly fee, this site gives you every tool you need to analyze keywords, search out backlinking opportunities, devise a PPC strategy, and other tools to get to the top of Google. It also has a forum where users can ask questions of one another and get insight from SEO professionals on new developments in the world of SEO.
A social media presence will also be necessary in driving traffic to your new website. With HootSuite, you can coordinate all your social media outlets, including Facebook, Twitter, Instagram, Pinterest, and others. This interface allows you to see all your social media pages at one time, and allows you to schedule updates and tweets in advance. This way, you can have fresh updates and content every day, keeping your brand in a user’s timeline or Twitter feed daily.
By using these bunch of tools you can surely make your business profitable.
Author Bio: Anny Solway is a dedicated writer at ThemeFuse – a leader in the premium WordPress themes area. She likes to discover new ideas about internet marketing, social media and blogging. Connect with Themefuse at Twitter & Facebook .
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