How to Create Brand Value with Right Content in Digital World

Creating a brand is everyone’s dream. I know you are here only because you want the same. Any idea about what is this brand-creation? It’s nothing but following some morals and values which make us recognized and reliable. We all have to create a brand. Because after being a brand, everything you do will go viral. Seems interesting?

Are you a blogger or writer? Then you are definitely playing with content. How do you know contents you are writing daily is worth? How do you know it is the right? Simply analyze your stuffs. If it goes viral, you can proudly say you are doing the right thing. And be happy, you have created a brand already.

Oops, unhappy about the outcomes for your content? Then you have to be more careful. Because you haven’t created a brand yet. Don’t worry, this post is for you. Read on to discover more.

Here are some tips to create brand value with the right content in the digital world.

Create Brand Value with Right Content in Digital World

1. Adapt a Unique Style of Writing

This is the most important step you have to take. Because the uniqueness is the key of success. Let me just ask you one thing? Why do you want to create a brand? You have many answers that pop out from your head. By I think ultimately you want success. Right?

Then be unique. There are many content available on the web. If you provide stuffs which are already available, then how will you succeed? People opt for others as they are already a brand.

Think out of the box. Write what others didn’t. Adapting a unique style is not at all write about rocket science or use gigantic idioms here and there. But the core topic must be new. That’s all.

2. Always Follow Your Values and Don’t Compromise on Quality

Everyone has their own values. I have mine and you have yours. So stick with that. Change those values which are not right.

Oh, here comes the cliché. Content is king. I can’t help from saying that. It’s the most important point to ponder if you really look forward to creating a brand. “Never compromise quality”. Make this three words your tagline.

There is no advantage with a number of content without quality. So give the first priority to quantity rather than quality.

Trust me. Everyone is looking for quality so as Google. Hence, you will get great benefits. But don’t expect a short terms success. There are no shortcuts to victory. Work hard and keep quality. I am sure you will taste the sweetness of success.

Check out this video:Coke Creating Brand Value With Right Content

3. Be Specific and Write Pulling Content till the End

Be straightforward. Don’t make things crooked. You are writing for ordinary people, not for scholars. So be simple and specific. Don’t allow info going round and round before hitting the actual spot. Say what you have to say. And don’t decorate words with complex idioms and phrases. You are not a Shakespeare. Everyone read Shakespeare. But no one ever read you if you are not specific.

ATTENTION: Have You Ever Thought of Creating a Content Strategy for Your Site?

What is actually a pulling content means?  Don’t exhaust your brain. It’s the content which compels us to complete. Pulling content never let us breathe before reaching the end.

So what do you need to create a pulling it compelling content? Read the next point.

4. Give What Readers Want

Just imagine, a user is searching for a gadget review. You have recently posted a software review on your blog, assumed that people want that. But will the user (I formerly said) ever look into your content? No. If you posted the gadget review, then surely you would convince that user.

So how do you know what readers want? There are many tools to help you with this issue. Use Google’s keyword planner to analyze the monthly searches and competition. Have an eye on Google, Facebook, and Twitter trends. You can also spy on your competitors to know what are working for them. Got it? #adtechIN

Your Turn

That’s all. It’s time to take action. I have shared some of the tips to help you create a brand. What do you think? Are you following these tips? Then let me know your experience. If you hear this for the first time, then follow these and share your outcomes.

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About Jitendra Vaswani

Jitendra Vaswani is the founder of SchemaNinja WordPress Plugin, prior to SchemaNinja he is the founder of big internet marketing blog BloggersIdeas.com. He is successful online marketer & award winning digital marketing consultant. He has been featured on HuffingtonPost, BusinessWorld, YourStory, Payoneer, Lifehacker & other leading publication as a successful blogger & digital marketer. Jitendra Vaswani is also a frequent speaker & having 5+ yrs experience of in Digital Marketing field. Check out his portfolio( jitendra.co). Find him on Google+, Twitter, & Facebook.

3 Comments

  1. Hi Jitendra,

    Very nice article. I liked the second point ‘do’not compromise on quality and your values’. This is what top companies have been following. This is what made Apple ‘the apple corp’ making the dream on Steve Jobs come true.

    Thanks for sharing 🙂

    Have a nice weekend 🙂

    Reply  
  2. Hazet Tools India

    I am extremely impressed along with your writing abilities, Thanks for this great share.

    Reply  
  3. Neha

    i am really thankful to you for this article. this has provided me a lot about how to write content . So i request you to share this kind of articles.

    Reply  

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