As you likely already know, social media is now a pop culture phenomenon. Today, there are billions of people all around the world that utilize one social media network or another. As a business owner, you should see a massive opportunity in this. By utilizing Instagram and other social networks to the best of your ability, you’ll be able to create a powerful online presence and an even more powerful brand.
Of course, there is a major difference between utilizing social media and using it effectively. Within this guide, you will learn how to use Instagram to create a powerful brand.
1) Branding Everything
First and foremost, you should understand the importance of branding. Anytime you make a post, you should make sure that your brand’s name and logo will be seen one way or another. Simultaneously, it is absolutely pertinent to set up your account to show off your company’s brand, logo and slogan. When people visit your account’s profile page, they should immediately see your company’s logo and slogan. After seeing these things repeatedly, they’ll eventually familiarize themselves with your company.
The repetition can definitely help you build your brand and make it strong. By getting your brand out there more frequently, it will eventually begin selling itself.
2) Giving Away Samples
It is absolutely pertinent to realize that people love free stuff. They’ll do a lot to get something for free. With this in mind, you should definitely consider giving something away to get your company’s name and slogan out there. There are tons of people that will be happy to get your free stuff and they’ll be eager. People will be happy to share and like your comments to get entered into a free drawing or to receive free samples. It is truly in your best interest to give away samples, so you can increase your company’s visibility.
If you want to make this even more effective, you’ll want to give away branded items, such as t-shirts.
3) Hire A Photographer
While you’re at it, you’ll want to make sure that your pictures are as great as possible. Instagram is all about photographs, so you’ll want to make them as beautiful as humanly possible. If your pictures are grainy and not alluring, you’ll have a difficult time getting people to pay attention. In fact, you might even get a little criticism. This is why it is in your best interest to fork out the money to hire a good photographer. With a skilled photographer, you’ll be able to guarantee that each and every one of your pictures is high-quality and captivating!
4) Always Use Hashtags
Hashtags are enormously important no matter what type of social media network you’re using. If your social media network of choice supports the usage of hashtags, you should definitely be utilizing them to your advantage. Hashtags give you the opportunity to direct your comments and pictures towards a specific group of people. By using the right hashtags, you’ll be able to target your potential customers and this will help you increase your conversion rate. More importantly, it’ll ensure that people that are legitimate interested in the items you’re selling will see them.
Take the time to explore The Millennial Marketers and you’ll begin to grasp the enormity of the hashtag. Learn how to use the hashtag successful and your company will become a smashing success on Instagram.
5) Interlink All Social Media Accounts
Becoming a success on one social media network is just as hard as the other. With this in mind, you should make sure that you share each and every one of your comments across all channels. While Instagram is great, you should never ignore Facebook and Twitter. You should attempt to market and advertise your company across all channels for maximum results. Simultaneously, you should always advertise and promote your social media accounts on other networks.
Add a link to your Instagram page from your Facebook page and vice versa. This will help you lock in the consumer, so they’ll always know where to go to find you. This can also lead to more repetition and a long-term, powerful brand.
6) Like And Follow
Another thing to remember is that you should utilize Instagram like a legitimate individual. Do not use the site like a company. You want to make sure that you blend in and do not look spammy. This is why you should consider liking and following as many people as possible. Doing so will allow you to gain more attention, get your brand see by more people, and make yourself look human. In return, this will make you a smashing success and it’ll turn your unknown brand into something special.
7) Find The Perfect Background
Instagram virtually revolves around pictures day in and day out. What this basically means is every Instagram user will be posting pictures throughout the day and night. The more images posted, the higher your competition will be. Regardless, if you are a business owner or just an average individual, it will require some creativity and brainstorming to become visible on Instagram.
The key to boosting brand awareness through Instagram is to create images with a spectacular, hard-to-pass-up backdrop. Some people will be drawn to new pictures right away, while others need something a little more to entice them to look, share and like it.
A backdrop could be anything from the ocean, sky, pumpkin patch, snowy field or waterfall. These are all wonderful backdrop ideas that can turn any image into a work of art.
8) Stay Engaged
Owning and operating a business is a time-consuming task that will never end. However, if you want to boost awareness of your brand on Instagram, you are going to need to spend some time engaging with other users. Many corporations and large company will hire workers to monitor and manage their social media accounts, because they simply do not have the time to spare. As a new or small business owners, you may not have the options available to you. So, it will be up to you to take on this responsibility.
Regular posting is a great way to draw in new followers and keep the users who are part of your follower base coming back. You will also need to visit your followers’ Instagram page, as well. This will show them that you are interested in what they have to say.