Did you know that about 93 percent of online experiences start with a search engine? To drive organic traffic, it is, therefore, imperative for any website to have a strong search engine optimization (SEO) strategy in place.
Learning about SEO can be overwhelming for beginners and implementing it can be complicated, however, it is not impenetrable. With enough enthusiasm to learn, ample time, and adequate resources, practically anyone can master SEO. But then again, you could just as easily hire a specialist to handle everything for you.
SEO professionals–in the form of freelancers, consultants, agencies, or full-time employees–can no doubt direct, monitor, and improve your campaign, which could eventually help you earn the results you desire for your growing business.
On the other hand, taking matters into your own hands can be equally rewarding, especially now that the Internet presents a bounty of resources and knowledge bases for you to be able t feasibly handle SEO yourself.
Like anything, though, do-it-yourself SEO does not come without inherent risks and disadvantages. In the following infographic, CJG Digital Marketing enumerates a number of upsides and downsides of DIY SEO.
One major advantage of DIY SEO, as tackled in the infographic, is its cost-effectiveness. Obviously, hiring someone to do SEO would mean you will need to pay their services. And for most small business owners, this simply isn’t practical. By doing the optimizing on your own, you get to save money.
On the contrary, DIY SEO would entail a huge chunk of time and labor. Beyond spending the first few weeks or even months on research, you need to constantly be in the loop with the ever-changing algorithms and SEO trends. This could be a problem since, as a business owner, you also deal with other managerial and business responsibilities on a daily basis.
Hence, if you really want to implement SEO on your own, you have to be prepared to sacrifice a huge amount of time and effort into it. Otherwise, executing strategies without enough knowledge or background can do your business more harm than good.
There are a few more pros and cons of DIY SEO. Read on to find out!
Infographic Credits: http://cjgdigitalmarketing.com/the-pros-and-cons-of-diy-seo-infographic/