Voluum is an end-to-end solution for performance marketers, media buying teams, agencies, and—of course—bloggers. The platform gained much recognition as a performance tracking solution and is considered by many to be the best in the industry. Recently, they have stepped up their game by developing an integrated native ads media buying feature.
Could this be a game changer in the performance marketing world?
Here’s what you get with Voluum:
The most advanced tracking software in the world
Integrations that save you a lot of time
An auto optimization feature to help you focus on what’s important
Profits for your business
The most advanced tracking software in the world…
There’s no doubt that Voluum is a serious player when it comes to tracking the performance of advertising campaigns. Its users generate over $1.5 billion of revenue annually, which pretty much speaks for itself.
Smoothly working granular reports, post-install analytics, and flexible campaign setup makes A/B testing and optimizing media buying for a lifetime value just a matter of a few minutes of work.
For those who prefer to work via the API—it’s pretty well documented so you won’t have any problems setting everything up and sending requests to Voluum.
The platform works in a SaaS model, which is a strong advantage over using your own tracking solutions. You can work on your campaigns on the go, as the data is stored in the cloud and can be reached via an app hosted both on the App Store and the Google Play Store. Plus, you can always scale up or scale down, depending on your performance. There are plenty of pricing plans to suit your exact needs.
… with integrated native DSP
Recently, Voluum has added a big feature: integrated DSP that allows you to buy native media straight from the platform. This is a real game changer, as Voluum is now unified for media buying and analytics. It’s all in one place.
Voluum is hosted on nine data centres situated in different parts of the world. Practically, that means your data is always processed, safe and sound. Even if one data centre was down, the traffic would automatically be redirected to the next closest server. We’re talking about a level of security comparable to banking standards here, so you don’t have to worry about your data at all.
It’s also worth mentioning that Voluum is constantly updating its anti-fraud solutions. The platform is integrated with a third party solution, and they have their own as well. It’s crucial for media buyers, as bot traffic is a big problem these days. In Voluum, everything is filtered even before you bid. In fact, all the traffic you see in the platform is already filtered.
Integrations that save you a lot of time
Setting up campaigns in many native ad exchanges can be time-consuming. Going back and forth to about 20 traffic sources takes, on average, about five hours. But in Voluum? It’s just five minutes!
It’s great to have all the sources in one place. All you have to do is just check off what suits you. Then, to optimize every aspect of the campaign, you just adjust them in Voluum’s panel. That’s it!
All of this is only possible due to the constantly growing list of Voluum partners. As of this writing, they have more than 20 different native ad exchanges integrated. It saves time, for one thing, and for another, your reach can be increased big time without much effort.
The auto-optimization feature to help you focus on what’s important
When doing performance marketing, you need to be constantly checking to see if everything is going well. In Voluum, you can take a break whenever you want, as there’s an auto-optimization feature that seems like an autopilot.
The algorithm keeps the campaigns on the right track by adjusting the bids and disabling anything performing poorly, like traffic sources, creatives, and many other assets.
What can you use it for?
Although it looks like it’s mostly dedicated to performance marketing, Voluum can benefit many bloggers. For example, if you are promoting your website through multi-channel campaigns, you can track your performance in just one place, just as a publisher would. You’ll get the same real-world insights into your traffic, no matter what ad exchange you are using.
Want to try it?
There’s no doubt that Voluum is a must-have for every performance marketer out there, but it also has a lot of benefits for bloggers.
If you’re still on the fence about using it, check this out: We’ve asked Voluum for discounts especially for you. With the code below, you’ll get a 20% discount off the basic plan. For six months! Where’s the catch? The number of account activations with the coupon is limited.
Coupon Code: BLOG-8SyN-aF1M
So act quickly and check out this powerful tool!