Marketing remains to be one of the most important departments for every venture. You can develop a marketing strategy to introduce your products to the market, conquer new markets, or even show improvements on your existing products. The use of traditional marketing strategies is getting faced out and opening up the world to digital marketing.
The online space has been attracting a lot of attention, and even mortar and brick businesses are also joining it. Having the best digital marketing campaigns is the secret to winning in this competitive world. Follow these steps to craft a killer digital marketing campaign:
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Come up with specific objectives
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You need to come up with clear objectives if you want to run a successful digital marketing campaign. Outlining your goals makes it easy to determine the direction to take. Your goals should be measurable, realistic, specific, and also align with the overall business vision. Getting engagement on your platforms sounds like a good idea. However, it could be better if you highlight the level of interaction that suits your needs.
For instance, you can target to attract 5000 subscribers by the end of the year. Another objective can be to sell 1000 units of your product in a month.
Some of the common goals that you can aim at include:
- Make your brand known. You may have some of the best products in your area. However, you may still find it hard to attract customers when people do not know your brand. A digital marketing campaign will introduce your product and brand to new markets. Strong branding makes your products stick at the minds of your customers.
- Get more leads. Do you feel as if you are not utilizing your full potential? Most businesses never exploit their full capacity, which hurts their earnings. Your current customers might not be giving value for your efforts. There could also be another market where you can make more sales or even higher margins. You can draft a digital marketing campaign that will target new leads.
- Increase conversion rates. Getting traffic to your site does not guarantee you sales. The only way you can convert your visitors to customers is when you create SMART goals. Your deadlines should be timely, where you can check the results and measure accordingly. Assess your campaign’s success or failure to know where you need to improve and areas to slow down.
What do you want people to associate your brand with every time it is mentioned? Is it high-quality, effectiveness, value, or uniqueness? Developing the right brand picture may take ages. However, a simple mistake can cost you the image that you have been creating for years. Be consistent in the following areas:
Content creation. You can make your website the haven where people can come for industry tips, tutorials, or even in-depth illustrations. Create a content calendar that illustrates what you should post, and when you should do it. You can have a day in a week where you share tips and another one for illustrations. Your content can come in different forms, such as blog posts, social media posts, video, infographics, and even audio.
Use the same font, taglines, colors, and images on the content that you share. However, you need to adhere to the guidelines of different platforms and dimensions when sharing this content.
Engagement levels. How often do you respond to queries posed by your customers? It would be best if you showed your followers that you care about their needs through prompt replies. For instance, if you post on Facebook, take your time to go through the comment section and answer them. You may not have enough time to go through every comment but ensure that you respond to burning questions. The good news is that you can always automate your engagement and only deal with those issues that require personalized attention and offer solutions.
Also getting on board with a good digital marketing agency can also be helpful for your business.
Audit, analyze results, and Implement
Marketing is all about numbers. It is not all about the emails that you send in a month. What matters is whether they brought the desired results. Check the open rate of your emails and engagement on your posts. How many comments do your social media posts attract?
Auditing helps you determine whether your digital marketing campaigns are reaching the target market. You can use different digital marketing approaches, such as sending emails and placing ads on social platforms and search engines. You can check the bounce rate of your emails to determine if you need to change your provider or not. If you were targeting to reach 100,000 people through your Instagram post, you could always determine if you have achieved this goal.
Analyzing helps you evaluate your reach against the results. If you reached 50,000 people through your campaign, how many of them were ready to engage? It also becomes easy to determine the type of content that attracts the highest engagement. You can also tell the platforms that attract the highest conversion rates. Analyze your sales funnel to determine the areas where people have the highest engagement levels and where most leads opt-out.
Determining the digital campaigns that are performing the best and those below-par helps you draft new strategies. For instance, if you find that you have a high click rate on a platform such as Instagram compared to Facebook, you can focus more on the former and drop the latter. If you find that your followers are more likely to open emails with certain headlines, then it is time that you implement such a strategy. You can as well compare your past campaigns with what you have at the moment and then create a future plan.
Make use of influencer marketing
Many entrepreneurs are still missing out on the tremendous growth opportunity that influencer marketing provides. They may be hesitant to collaborate with influencers owing to perceived costs, or they may be unsure how to create a creative brief or manage an influencer marketing campaign from start to finish.
Influencers, on the other hand, are content creators with a built-in audience. They deliver value through their material, interact directly with their audience, and have established relationship and trust with them. The fact that their audience is your target audience makes it a no-brainer relationship. Rather than conducting paid advertising to a cold audience that doesn’t know or trust you yet, you can tap into and reach your target audience through an influencer.
Consider it as an endorsement: the influencer is recommending you and your brand to their audience and introducing you to them. That is far more valuable than a random sponsored ad in your audience’s feed.
Because it was recommended to them by someone they trust, their audience is more likely to be interested in your business, join up for your newsletter, or purchase your goods. Because they’ve presumably been talking with your target audience for a long time, the influencer has insider knowledge of what people respond to and engage with. Influencer marketing is one of the fastest-growing ways for firms to reach a larger audience. However, entrepreneurs may be hesitant to take the plunge if they are on a tight budget or just do not know how to successfully manage their campaign.
Digital marketing one of the best approaches to attract such leads and make conversions as modern customers are always online. Getting an edge over your competitors is the only way to win online surfers’ trust and make conversions. Be on the lookout for the latest digital marketing trends and make your platforms a resource that followers can always rely on.