5 Key Roles That Print Media Plays in Inbound Marketing

While the move for corporate advertising has shifted significantly onto the web, it’s always helpful to remember that there is still value in print media. Far from being out-dated, marketing methods such as brochures, flyers, books,crosswords etc. can still yield positive results for your business.

 By incorporating print in your promotional strategies, you’ll find this media category plays the following crucial roles when attracting customers to your company. When it comes to inbound marketing, print is still as relevant as it was fifty years ago.

Print media in Inbound Marketing

Image Credits:Flickr

 Support Your Online Efforts

Too often, businesses forget that their customers exist outside of the internet. People still spend their daily lives in reality and it is here where print really shines. Through posters, flyers and business cards, you’ll support your online efforts by grabbing customers’ attention in the real world and encouraging them to visit your website, blog, video series, etc.

People pay more attention to print merely because we receive fewer magazines and newsletters in the mail. If you give them something informative or entertaining, they may then be tempted to visit you online where you can show them your products and services, and land that all-important sale.

Expand Your Visibility

Effective advertising is all about getting as many potential customers to know about your company as possible. Of course, this has to be a targeted approach as not everyone will be interested in what you have to offer.

Consider this then: why would you ignore real world advertising such as print when it can still be easily targeted? For instance, you can:

  • Increase awareness through banners and posters
  • Give company information in flyers and brochures
  • Encourage online participation through QR codes

Get your brand out there through an extensive targeted print campaign. In this way, more people will know about your company and will hopefully be encouraged to visit you in the future.

Offer a Personalised Approach

When creating online content, you have to appeal to a group of people whether you’re writing about celebrity gossip or creating a technical video on engineering. This targeted approach lacks something personal that print advertising can bring to the table.

Using your customer database, you can send letters, flyers and more to the right audience, using their names and referring to their particular situation.

Remain professional by opting for online presentation folder printing and persuade your customers to visit your store or website. After all, you’ll have something there that fits in with their specific needs and desires which they definitely can’t live without!

Rewarding Premium Customers 

Print is also a great way to reward high tier customers and encourage additional brand loyalty. For instance, you can offer a premium paid service that provides material such as:

  • Complete novels or texts
  • Annual reports or analysis
  • Personalised case studies

You can also treat your premium clients to first class treatment through printed material such as thank you cards, client certificates, etc.

This kind of inbound marketing can increase brand exposure and bring in new clients while improving the satisfaction levels of your existing customers and convincing them to return to you in the future.

Improved Presence at Events

Banners in Print Media

Image Credits:Flickr

Finally, since tradeshows and exhibitions are still in trend these days, you absolutely need print to highlight your brand and attract new customers to your booth.

Getting the word out there that you have something unbelievable at your corporate stall is only possible through a thorough print campaign including:

  • Banners
  • Displays
  • Brochures
  • Posters
  • Press kits

Since you won’t really have an online presence at these types of events (although you can certainly introduce a mobile app for the occasion), print will remain at the forefront of your attempts to stand out and bring in new customers for your business.

Without it, your attendance there won’t be worth the time and effort spent.

No matter what people say, print certainly isn’t dead. Its roles have certainly changed, sure, but this is where a smart inbound marketing strategy can help.

If you utilise a combination of print and online advertising containing useful content that people will actively seek out, you’ll end up attracting new customers to your business without the effort of cold call telemarketing, spam emails or TV advertising.

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About Sonam Chawla

Sonam is a passionate content expert and copywriter. Qualified with M.Phil. in English Literature, she has been writing for the past 7 years for web and loves to work on every niche. Her clients have always appreciated her for her work and creativity. She has recently started blogging for herself after researching enough about the industry. Find her on Google+.

3 Comments

  1. Whereas I agree that traditional marketing, press, magazine, poster, etc is not dead it is limited in some critical areas.

    One of most critical is the ability to measure engagement in all its manifestations: visibility (how many people see it), how many read it, how many respond to it in any way.

    I would always suggest, regardless of the medium, to include some form of CTA (call-to-action) and depending on the type that could be a reply coupon, a monitored tel no or a web landing page.

    Without, at least, one of them you have no idea, apart from hope and expectation, that it will have any roi. Additionally, would always use it in conjunction with inbound marketing activities as if offers some means to measure its effectiveness in terms of referral traffic with further analysis deeper into the sales funnel.

    Reply  
  2. Yes, a combination of print and online advertising is fundamental in inbound marketing. The key roles shared here are hands-on. The role of visibility, for me, is the most viable role played by print media in the online marketing sphere!

    This post was found in kingged where it was shared and upvoted.

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