Using Google Analytics is very easy; simply place a number of lines of code on your own web page. Sad to say, this may not be the actual way it operates. In this post you will learn how to configure and use Google analytics for your site to achieve unprecedented results.
These steps work with any kind of site will let you experience the best service from Google Analytics. With these configurations your website tracking will be a lot easier for you.
Table of Contents
Establish the objectives your online business
Before thinking of putting Google Analytics into action you first need to establish the objective of your website. If you don’t even know why your website exists and who your target audience, using Google Analytics will not serve any purpose. Your integration of Google analytics will be based on the goals of your site.
Sadly there are plenty of site owners who don’t have any clue on this matter. But here are the samples of site objectives to help you out: Building an online crowd, offering advice on health related concerns, boosting the commitment of your existing customers, lowering your reliance on off-line advertising options or simply selling products and services online to customers.
As you have seen, the objectives of online business should be set first for you to realize what you wish to accomplish.
Determine your KPIs, goals, segments and targets
After establishing your site’s objectives, you are now prepared to go a little deeper. You now have to determine the goals to reach your objective, decide on the metrics or KPI’s that you want to implement on your site to evaluate if your goals are meeting you objectives, what particular niche or target audience do you want to concentrate and what are your target for every goal that you have segmented.
Learn more here: Understanding Key Performance Indicators (KPIs) – Complete Guide
Specify reporting requirements
Invest some time on identifying your reporting requirements prior to deciding to become a data analyst of your own site. Determine who would need to obtain your fantastic KPI dashboard, how frequently do they should be receiving your reports or do they need assistance on modifying your data into workable ideas. This will help you in your configuration of Google analytics on your site.
Put Google Analytics into action
Whether or not it is an simple step is dependent upon the level of technical difficulties your site and the particular prerequisite you and your customer may have.
Set up Google Analytics
Aside from applying the required scripts, it is necessary that your profiles and account are set up properly. Here are some of the steps that you have to make: Create the standard configuration settings. Setup Google Analytics funnels and goals, Setup Google Analytics filtration systems, Setup customized reports, Setup advanced segments and alerts.
Click here : A Guide To: Goals And Funnels In Google Analytics
Try the configuration and implementation
It’s always advisable to try the implementation of your Google Analytics first on a server. It is strongly suggested to maintain this test your data in a different profile. To do this you should add 2 filters: add filter on the hostname on your test server and add filter on your IP address.
Analyze Your Data
It is very important pick or to create the appropriate list of (customized) reports. Generally speaking, a handful of metrics and reports that will provide you with a great start are the following: Conversion rate measures, Bounce rate measures, landing pages performance report and effectiveness of various sources of traffic on key metrics.
Test and Optimize
Qualitative and quantitative data deliver excellent insights to improve your internet presence. However, there is another essential thing to include. If you truly desire to take everything about your site to a higher level, you have to begin with AB and Multivariate testing. This can verify the stuff that work and stuff that don’t.
These are the 8 steps to configure and use Google analytics for your site to achieve unprecedented results.
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