ActiveCampaign Pricing 2023:👍 Choosing the Right Plan for You

If you’re seeking comprehensive insights into ActiveCampaign pricing for 2023, you’ve come to the right place. ActiveCampaign is a powerful marketing automation platform that offers a unique approach to optimizing your email marketing and customer engagement strategies. With its advanced features and intuitive interface, ActiveCampaign stands out among other marketing automation platforms.

Launched with a commitment to empowering businesses, ActiveCampaign provides a range of features designed to enhance your marketing efforts and drive results. As we explore the ActiveCampaign pricing details, you’ll discover the value it brings to your marketing campaigns and customer relationships.

In this guide, we’ll delve into the specifics, unraveling the features and costs associated with ActiveCampaign. But before we dive into the details, let’s highlight some key aspects of ActiveCampaign that you should consider, helping you choose the right plan that suits your business needs for 2023.

What is ActiveCampaign?

What is ActiveCampaign

ActiveCampaign is a full-service marketing and sales platform that provides an all-in-one solution for email, lead scoring & analytics and CRM. With features such as automated messages via chat or call recording along with web traffic monitoring, it has everything you need to grow your business!

When people come to ActiveCampaign they’re looking for one thing: an email marketing tool. But what makes this platform so popular? There are six different types of emails you can create, with various features and targeting options that make every campaign unique!

First things first – let’s choose the type of message we want our customers’ inboxes filled up with again…standard or automated (depending on their response)? Once those two selections have been made it’s easy – just pick which contact list best suits your needs from within account settings before moving on to event tracking next down the line-up here at ActiveCampaign.

The ActiveCampaign automation tool is helping their 150,000 customers send fewer emails while achieving better results. Their report claims that 38 million hours were saved by using this automated workflow over a period of three months- surely it’s worth the cost?

ActiveCampaign lets users do the following:

Let’s chat! ActiveCampaign Messages brings together your email, CRM, and chat/on-site messages to create a better experience for visitors.

With the ActiveCampaign Landing page builder, you can create high-converting lead capture forms and landing pages that convert traffic into signups.

The Deals feature in ActiveCampaign CRM is a great way to automate follow-up and remove much of the manual work involved with closing deals.

The marketing automation builder in ActiveCampaign is a great way to start building your own automated campaigns. You can take advantage of pre-built templates or make them uniquely yours by changing any aspect you want!

With ActiveCampaign, you can create professional email newsletters in minutes with beautiful templates and a drag-and-drop builder.

ActiveCampaign Pros & Cons:


  • The CRM is integrated with automation to help your business run more smoothly.
  • Although the email builder is not as sleek as some others, it is very powerful and gives you a lot of flexibility in how you create your emails.
  • Machine learning can help improve your marketing results over time.
  • This software has many features that are designed for people who are experts.
  • You will have great email deliverability when you start using their service.


  • We’ve heard that the app has been slow at times for other people, but it’s been running smoothly for us lately.
  • If you are new to email marketing automation, it takes some time to understand the more advanced features.
  • The on-site chat feature is an add-on and not included in the standard plan.

ActiveCampaign Pricing: How Much Does It Cost?

ActiveCampaign Pricing

ActiveCampaign has four pricing plans, starting with Lite ($9/month). The starter plan includes features like email marketing and marketing automation. Higher plans add features like the ActiveCampaign CRM, landing pages, and lead scoring.

You can start using ActiveCampaign for free with a 14-day trial. There’s no need to pay anything upfront.

ActiveCampaign provides almost everything you need in a marketing tool for newsletters. Their advanced automation is also very good. The entry-level plan starts at $15 per month (for up to 500 subscribers, paid monthly), or if you want access to pro features such as the built-in CRM, lead scoring, landing pages, and SMS sending, the Plus plan starts at $70 per month.

FAQ’s on ActiveCampaign Pricing

🤔 What is the difference between ActiveCampaign's pricing plans?

The main difference between the plans is the number of contacts and features that are included. The Lite plan is a good option for small businesses with a limited number of contacts, while the Enterprise plan is designed for large businesses with complex marketing needs.

✔ What is ActiveCampaign's refund policy?

ActiveCampaign offers a 14-day money-back guarantee. If you are not satisfied with ActiveCampaign for any reason, you can cancel your subscription and receive a full refund within 14 days of purchase.

💰 Is ActiveCampaign worth the price?

ActiveCampaign is a powerful marketing automation platform that can help you automate your marketing campaigns, increase sales, and improve customer engagement. If you are a business that is looking for a comprehensive marketing automation solution, ActiveCampaign is a good option to consider.

<>❓ Who should use ActiveCampaign?

ActiveCampaign is a good choice for businesses of all sizes, from small startups to large enterprises. ActiveCampaign is particularly well-suited for businesses that are looking to automate their marketing campaigns and improve customer engagement.

Quick Links

Final Thought

ActiveCampaign is a powerful email and marketing automation tool that businesses of all kinds can use. If you have some experience with email marketing or are ready to take your efforts up a notch, then ActiveCampaign is a great option for you.

You don’t need to be an expert to get started – just follow the onboarding videos, and you’re good to go!

You can get 500 contacts for only $15/m. This is a good deal because you can use the contacts to improve your email marketing and automation results.

Andy Thompson
This author is verified on

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from e-commerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like ImageStation.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Leave a Comment