This month march I was eagerly waiting for AdTech Delhi 2016 as it is one of the finest events in India. It was on 3 & 4th march and I was media partner for AdTech. It was great pleasure to be at AdTech and meet some of my favorite clients across the world.
The opening day of the action packed digital marketing event saw keynote speakers Michael , Global Head of Integrated Marketing NESCAFÉ, Nestlé and Alexander Schlaubitz, VP, Global Marketing , Lufthansa engage the audience with their powerful sessions on Digital and Marketing Techniques. In addition to the keynote speakers the event also had other speakers from Fork Media, And Beyond, AdzMedia, Criteo, Tune, Thinktech, MagicBricks, Taboola, Phillips, Kotak Mahindra, Myntra to name a few.
The first day witnessed footfall of more than 4000 which included exhibitors, marketers, and industry leaders among others. Further to the panel discussions, in-depth presentations and hands on workshops, there was a first ever Roast in the history of ad:tech followed by a Big Networking Bash to end the day in an exciting and lively note.
Alexander Schlaubitz, VP, Global Marketing, Lufthansa, shared his ability to evaluate key business issues on an abstract level. Fostering ideas that are unexpected & willingness to challenge conventional wisdom and explore new opportunities. He said “Innovation starts with empathy” and continues “There are 3 kinds of people on airports: excited, nervous & sad. Empathy for all 3 is our goal and 90% of passenger experience is becoming homogenised across carriers today”.
Michael Chrisment, Global Head of Integrated Marketing NESCAFÉ, Nestlé shared his deep understanding of the various marketing techniques and trends, and also about his productive coaching of Category teams to realize the revenue and idea generating possibilities of the Digital Space. He said,” Plan your budget wisely!” and continues,“We are enabling and changing the life of people with a coffee!”. Michael Chrisment, also announced their new Nescafe app and said,” A lot can happen over coffee! It’s always nice to wake up with NESCAFE wake up app”.
Other topics covered were: In the digital era, is the industry ready to reconsider the way media is measured Native Content Marketing – A Success story for NDTV; Is it about Mad Men or Mad Data: How can brands benefit from data management platforms?; Using Technology to create “IN THE MOMENT” Marketing; App Marketing in India: Seizing Opportunity & Overcoming Challenges; Influencer Marketing – The New Rules of Engagement – Fork Influencer Marketing Platform Launch.
The 6th edition witnessed footfall of more than 7000 registrations which included exhibitors, marketers, and industry leaders among others.
Christophe Eymery, Head of Digital and Media at L’Oreal Australia and NZ, presented his keynote on reinventing the beauty with consumer journey in the digital age at ad:tech and said, “Now, consumer journey is a critical mapping in digital, where all the stakes are on improving the experience for the user – resonating how brands are to map the way they want their consumers to walk through, catering required sets at each turn. Loreal is also coming up an mobile application for women to power their beauty.
Other topics covered were: Looking beyond Vanity Metrics – Pitfalls of not looking at actionable metrics in a cross- channel & cross device world, Measuring the true value of content, Ad Fraud- Is this the dark side of digital media, Integrating technology for multi- channel, cross device attribution, The evolution of mobile: Is M-commerce future of E-commerce and few others.
Here are few Snaps from AdTech Delhi 2016:
Overall AdTech Delhi 2016 was very well organized event and I made really solid connections here with my clients. I would recommend you guys to attend events like Ad Tech to build your network.