Mobile Apps Statistics To know 2023: Statistics & Facts

Now that you’ve seen how individuals throughout the globe download apps, it’s time to look at how they use them.

• The typical mobile user uses their device for 3 hrs and 10 mins every day. Apps take up roughly 2 hrs & 51 mins of this time (applications make for an estimated 90 percent of smartphone usage).
• According to studies, the average smartphone has around 80 apps installed. However, not everyone is using all of the apps available.
• On average, people use nine smartphone applications a day & 30 per month.
• If the typical mobile consumer has 80 apps, this indicates that greater than 62 percent of those apps aren’t used on a monthly basis.
• What exactly does this imply? It’s straightforward. People download applications but never use them. In reality, 25% of apps are only used briefly after being downloaded before being deleted.
• As we progress through this article, we’ll delve further into app usage data.

Retention and Churn in Mobile Apps

App usage is not assured after a download, as you just learned. If your application has already been released, some of you may be aware of this.

You may have experienced an initial boom in downloads, but you’re having trouble making money since customers aren’t using the app. When I consult with app owners, I frequently encounter this issue.

But how can you tell if this is the case for you? Retention and churn are the best indicators of this.

Within the first ninety days of installing the app, 71% of users abandon it.

So, how does this affect you & your app?

Basically, you must keep track of these figures. Give consumers a reason to return to your app and utilize it in the future.

You’ll never have 100 percent retention, therefore you’ll have to constantly think of fresh strategies to generate new downloads. However, this does not imply that you should disregard existing users.

People are more likely to abandon your app if it performs poorly and contains bugs, UX issues, or glitches. There is no perfect app. Even the most popular apps have issues from time to time. However, it is your job to spot the mistakes. Improve the efficiency and user experience of your app by releasing updates and new versions.

The Most Important Apps

We already discussed app prevalence in terms of what’s accessible for installation, as well as category penetration.

However, just even though they are accessible does not imply that they are being utilized. In reality, simply because they are downloaded does not imply that they’re used. We’ve previously seen the evidence to support that allegation.

Now I’d like to show you which apps users claim they can’t live without.

It makes sense if you check the list. Every one of the top applications is useful for a variety of things and would be utilized on a regular basis.

• For social media, there’s Facebook and Instagram.
• Email communication via Gmail
• For video content, go to YouTube.
• Navigational maps
• Online shopping at Amazon
• Instant contact through WhatsApp and Messenger
• Chrome is an internet browser.

I can’t say I encourage developing a new smartphone application that rivals any of these top applications to any of you who would like to create one.

There’s nothing wrong with aspiring to greatness. You may still have a lot of success with a smartphone commerce application for your company. However, if you intend your application to become the next Amazon, it’d be an uphill fight, to say the least.

Is it possible to create an app using GPS map services? Sure. Will it, however, trump Google Maps? Most likely not.

Global Spending on Apple and Android

As we’ve seen, there are distinct discrepancies in download and usage between Android & Apple smartphones. Why?

The users, however, are not the same. When comparing Apple and Android consumers, it’s clear that they act differently.

To begin, consider how people spend money on their mobile devices. Here’s the most recent information from Q3 2021:

Gross App Revenue on Google Play: $12.1 billion

$21.5 billion in gross app revenue on the Apple App Store

These figures reflect revenue generated by paid application installations, subscriptions, and in-app sales.

Apple users spend more money despite having a lesser mobile app market share. Apple users spend nearly twice as much on apps as Android users do.

While your app should appeal to all users, iOS app users will be more likely to purchase other in-app purchases & premium upgrades.

App Use by Age Group

The use of technology varies with every generation. The use of mobile apps is no exception.

You’ve undoubtedly thought that younger generations use mobile apps more than older generations. If that’s the case, you’re right.

That isn’t to say you can’t market to different age groups. Individuals between the age of 45 to 54 spend roughly 1 hr & mins each day using mobile apps, as shown in the graph. That’s only 27 mins less than folks aged 25 to 34.

Even smartphone consumers over 65 years of age spend nearly an hour every day on mobile apps.

Device Usage of Mobile Apps

Not all mobile applications are made equal. Aside from operating system changes, people’s usage will vary depending on the sort of mobile device they use.

Use of Smartphone Apps

There are numerous ways to consume digital content.

Smartphones, tablets, desktop PCs, and laptops are all commonplace. Watches, Smart TVs, smart home gadgets, and smart vehicles can all-access content and apps.

However, certain sectors are dominated by the use of smartphone apps. These are the most common reasons why individuals use their smartphones.

Smartphones accounted for 96 percent of the time spent using maps in the United States. Smartphone apps were used to view 86 percent of digital weather content.

It makes sense logically. People require mobile access to maps and GPS services, thus a smartphone is a natural choice.

However, if you scroll down the page, you’ll notice some less obvious classifications.

Smartphone apps, for example, account for 47% of retail spending. Despite the fact that there are other ways to shop online, people continue to favor smartphones.

Another category that stands out to me is news and information. While smartphone usage is slightly over 40%, it is still high when compared to the various platforms and channels available.

Tablets vs smartphones

There are some distinctions between smartphones and tablets.

As previously said, there are twice as many smartphones as tablets on the planet (2.7 bn vs. 1.35 bn). However, tablet usage is catching up to smartphone usage.

On a monthly basis, people download more smartphone apps and use more mobile applications. However, as the diagram shows, tablets aren’t far behind.

Given that smartphones are virtually always within reach, it’s understandable that they would be utilized more frequently.

When it pertains to purchased applications or subscription purchases made through an app, tablets edge out smartphones by a hair. Tablets may continue to dominate this area for many years to come.

Use of Tablets

Tablets are used for certain reasons and are not as popular as smartphones.

Here are some of the most popular tablet app categories.

Another example of gaming being at the top of a usage list. When comparing this chart to the preceding one, it’s clear that a consumer is more eager to spend on gaming apps downloaded on a tablet.

The gameplay & user experience will be better because tablet screens are larger. This is likely why tablet consumers are inclined to pay a higher price for downloads & subscriptions.

Usage of Mobile Apps by Country

Location affects behavior, as it does almost everything else. The same principle applies to app usage.

We’ll look at and analyze how people utilize mobile apps in different regions of the world. You can use this data to learn more about the audience you’re targeting or to spot fresh market opportunities.

Downloads of Apps By Country

Here are the leading application store downloads by major countries throughout the world.

The amount of application installations in China has increased by 80% in the last four years.

However, other growing markets such as Indonesia, Brazil & India are all experiencing rapid expansion. India’s app installation growth rate during the same period is a stunning 190 percent, as shown in the graph. In the United States, only 5% of people are employed.

As technology evolves and becomes more accessible in emerging areas around the world, the possibility of addressing overseas consumers with an app may be attractive to some firms.

App usage per month (in hours)

Let’s look at how much time individuals spend using smartphone applications in different markets throughout the world.

This graph resembles the previous one in many ways. It stands to reason that as app downloads increase in India, consumers would spend much more time using applications.

There is one characteristic that everyone in these countries has in common. Each year, the amount of time spent on smartphone apps increases.

Consider a nation like Italy, which has a far smaller population than India. However, between 2019 and 2020, the average amount of time consumed using apps in both of these areas increased by 30%.

Downloads: Google Play vs Apple (Android vs. iOS) Worldwide

Android has a huge market share worldwide. It’s no surprise that the Google Play Store accounts for a great proportion of app downloads worldwide.

As the graph shows, we are approaching a 50-50 split in the United States. In Japan, Apple App Store subscriptions dominate, whereas Google Play Store downloads rule everywhere else.