3. Empowering Building off of the last point, all compelling content is empowering. In other words, it’s so in-depth and helpful that it motivates readers to take action immediately. Notice how I said empowering and not inspirational, though. The goal
Hunter Branch is a Digital Marketing Consultant and the Founder of Rank Tree, a Content Marketing & SEO blog dedicated to teaching small businesses and brands how to create great content that generates traffic and leads from Google on autopilot.