We must know that social media marketing needs both creativity as well as strategy. The process might be overwhelming, however, the essentiality for the same cannot be over mentioned. One of the crucial things is that more than ninety percent of the marketers are constantly using social media and more than seventy percent of salespeople outcast the peers with the usage of social media in the business world.
Also, the benefits expand more with an increase in sales. But, not every business is aware of the good things which are showered by social media marketing. As per the facts, fifty percent of the small businesses are not using social media for the promotion of the businesses. The number is surely a surprising one. The other sad part is that more than twenty-five percent of people do not plan to use social media in the future as well.
If we take a look clearly, then simply one can see that there is a loss of connection between the people who view the benefits of social media and the ones who are thinking to begin with the same. Well, if you think the above situation seems like you, then you should keep on reading.
Social media marketing can undoubtedly level up your business and now take a look below at some of its finest benefits:
- Growth by awareness of brand: Social media marketing turns it simple for spreading the knowledge related to the products, local SEO services India and aims.
- Leveling up the traffic: Usage of social media and linking the same to the business website can raise the level of traffic smoothly.
- Promotion of products and services: Well, this is the major reason why we make an investment in the marketing sector right?
When the brand is all set, to begin with, social media, it is essential for management of everything on a single platform and the same can be done with the help of:
- Scheduling and automation of single posts, completion of cross channel campaigns on each network.
- Management of social media flows of work and proper communication between the team.
- Measurement of the performance accompanied by robust social analytics as well.
Recognition of Brand
Attaining recognition of the brand in any kind of business is one of the crucial needs in the goal of marketing. It is because of the reason that customers are interested in purchasing the brands that are recognized by them properly. Be thankful for social media that helps the users in allowing for a simple and effective procedure of establishing a brand. Social media has many benefits and one of the best ones is that it has been recommended over traditional media as well. This process can help in bringing your brand towards the front foot fast and easily. Moreover, it also helps in turning the audience to watch your brand even when they are not thinking about the product or a brand.
Tip: Always pay attention to the profile and the cover photos as well as it is a great method of recognizing a brand. The method of doing it is to place the logo or image in a strategic way. Make sure that the process should not be overwhelming or distract anyone from the goal. The visual elements of the brand should also be presented in the right manner.
2. Conversation on Every Side of the Brand
A strengthened social media marketing technique will always make way for conversations about the brands, products, services, and partners. Let us take an example of PlayStation that mentioned a congratulatory note to a company for some new initiative and the feedback gathered by it through the initiative. With the help of the same, they have till now received a lot of reviews related to the product. The people were also talking all the time about it, fans having good conversations and every bit of it was in facilitation with social media.
Tip: Make sure to interact with the audience when there are comments on social media as they should be aware of the person who is behind the whole process. The fans or followers should not feel as if they are talking or interacting with a robot and it will provide them with a great assumption of the organization, and feel valued as a customer.
The concentration should be on the creation of conversation that is natural and some of the steps for it are as follows:
- Right feedback about the products
- Shout out for the organizations that are networking or working with you.
- Questioning with open-ended questions, so that the audience can interact and that too actively.
3. Connection with the Audience
You should have a connection with the audience through the process of social listening. Social listening refers to the procedure of analysis of social conversation on specific topics. It is beneficial for you to know about the importance of the audience and the identification of trends that are followed by the target audience. This way, we can learn about what the audience is actually struggling with, and how can there be a creation of content in the address of the pain points also.
This is a measure through which you can simply identify the language and tone of the target audience, no matter what. If you take a look at any of the food outlets on Twitter, then you can figure out their tone and use the slang as is addressed by the youth. It can be the right way to represent anything as per your wishes. If you are the one who is not sure about how to match the right tone and style of the target audience, then social listening is the right procedure for helping you.
Tip: Make sure to turn social listening a part of your daily routine and check out what people talk about you in the industry. If you are keen on taking your process of social listening to another level then check out a relevant tool for it.
4. Brand Story
With the usage of social media, we can freely share the mission and stories of our brands. Effective stories can represent a huge impact on the image of a brand. The stories can be in any way, be it simple one or an extensive one depending upon the effective thoughts. If we take a hugely famous instance of Starbucks, then we can see how it initiates a simple story of a person attaining a job through a hiring fair and how efficiently it benefited the public image as well, hence the story made a clear impact.
Tip: Make sure to share the stories of people who are using your products or services. In case, they are providing you with phenomenal feedback then spread it around. It will help in revolving the message that the product is effective for an individual to further give you positive feedback.
5. Collection of Data for Improvisation
Research of the audience is relevant to social listening. The process involves searching the keywords that are used by the audience for usage, however, they concentrate more on a particular product no matter what. Social media is useful for gathering such information as well.
Tip: Both the social media platforms, be it Facebook or Twitter, they allow in viewing the insights as well as the reach of every post. If you are interested in taking a look at the insights of your Facebook page, then all you need to do is go to the page of which you are the admin which will be present next to your cover image. Twitter showcases an option for giving the insights of each and every tweet that is posted by you at the bottom of every tweet.
6. Rendering Superb Customer Service
Nowadays, customers expect organizations for handling requests with social media. With the help of a strong investment in the area of customer service, you can freely build a meaningful relationship between the company as well as the customers. Also, with the help of social media, customer service challenges remain demanding as before. Social media permits interaction on an intermediate level and for feedback of the customer. Many businesses give responses to customers in the right manner. Around half of the American customers are using social media for asking questions regarding the products and services, that have a great social media customer service approach which is at the same time highly essential.
Tip: Make sure to have an assumption that you own different teams for social media and customer services as it is crucial for the maintenance of an impactful line of communication between both of them. In the same manner, the team is not mixed when they are providing the customers with the right services by social media.
7. Establishment of Customer Loyalty
What is better than the development of brand loyalty, that too for free?
There is no doubt about the fact that customers keep following and interacting with the brands whenever they enjoy it. However, one of the most interesting facts is that fifty per cent of customers who are the followers of your business may be honest towards your business particularly. This is regarded as the most natural correlation- if the customers are following you, then you are more prone to choose for you in comparison to your competition. The other way, if the customers are loyal enough, then they will definitely raise your traffic.
Tip: Make sure to keep your reliable audience engaged and happy with content always.
Some of the ideas to do the same are:
- Provide promo codes for discounts by social media to the followers and also be mindful of the promotional content guidelines of every social media platform.
- Asking questions that are open-minded so that the audience can reply easily.
- Why not render away things that are not much expensive like tickets, shirts, patches, sunglasses, hats, lanyards, which can simply give a great lasting impression.
8. Referral Traffic
Social media marketing helps assist by sending the customer directly towards the website. It might be probable that all the traffic will be seen through the search engines. The social media channels permit you for better inbound streams of traffic. With the help of social media networks, a lot of traffic is incorporated, but at the same time, you should take into consideration about what to post and at which time to post.
No one wants to become the over showy marketer or either way you can turn off the customers. It is beneficial to follow a proper schedule for posting the content. It can ensure that the content is not just posted at one time which is effective but it also mentions the time for editing the content that can help in with search engine optimization.
Tip: Make use of bit.ly for reducing the links and place them on your posts and profiles. The small links will help with stored spaces and there will not be overbearing to the audience.
9. Social Media helps in Link Building
You never know that social media can indirectly have an impact on search engine optimization. For instance, if your blog post gets more than a thousand shares as it contains good content. Half of your followers, who have been following you for a long while might write the same content as yours and provide a link back towards your original post as a source.
This way the search engines will make way towards you like the content will be linked back towards your blog and your post will be raised high versus your competition. Google and Bing showcase tweets in the search results and this feature of an element are useful for the trending topics.
Tip: Usage of social media scheduling tool can help plan the social media posts so that the content given by you can be found and linked easily.
10. Free of Cost
Well, who does not like free of cost things? You can freely initiate and create social media profiles and post some organic content. For some of the people, the same process may not be all ok and the quality of the content might be the promotion of the content on its own. But, if you would prefer going one extra mile and promoting it ahead, then the payment for promotion will be beneficial in raising the exposure. The promotion of business can be done on Facebook for any type of budget.
Facebook automatically gives direction to the ad to the users who are interested in the same niche where you are advertising. The same goes for Twitter as well. It is better to create a campaign and then there will be working with the budget mentioned by you. The same means that you can have a great return on investment and you can effectively use the budget of marketing.
Tip: Make sure to not write organic content which may sound like an ad. It can showcase your posts like spam. If the same sounds like an ad or have involvement of a transactional call to action, it is important to pay for it. A lot of marketers think of social media as a great way for blasting free advertising and social media has picked up the idea, which is now being restricted for unpaid ads.
In any case, if you are looking for advertising on social media, you should definitely do it. However, also make sure that you pay for the same, as it is a professional process and it will provide you with a huge reach.
11. Develop Brand as Topical Authority
Topical Authority implies that your business is a reliable source of information on a particular topic. So, how does social media come in between? Well, developing topical authority is a subgroup of content marketing. The more is the usage of social media for posting similar content, a number of search engines will prefer choosing you on the same subject.
This can turn you into a “go-to” authority for a particular topic. The more authority a page holds, the increase in the traffic will be more. Page authority refers to the ranking which is based on how better a particular page will rank on the search engines. Domain authority refers to the ranking which is based on better a particular website ranks on a search engine.
12. Retarget Audience
Retargeting is the right tool for social media marketing. Mainly, two percent of the customers will buy anything on the first visit of the website. Advertising can benefit from reaching the other side by 98%. Another method for doing the same is by retargeting the ads. It works by keeping a proper track of people who are visiting the site and placing unknown cookies.
Tip: There are a lot of retargeting tools available that are easy to use. Why not check out those tools and use the right one as per your requirement.
13. Turn Causes to go Viral
As we all know, viral ads can take us towards a walk down memory lane and we can see some of the finest viral campaigns. Social media has a great impact on making the ads viral. Also, that is the place where most of the ads are shared. For instance, a campaign #likeagirl is a great and positive one that brings in a lot of publicity.
Tip: Make sure that your expectations do not rise higher or steeply lower. Both of them can be a risky or difficult experience, as the same can turn your business unnatural.
14. Bringing Conversions
Well, half of the people think that traffic is not just traffic. The major thing about traffic is how much conversion is derived from traffic. There are many ways for driving conversions through the help of social media which is the addition of calls to action, exciting contests, and coolest advertisements that have an impact on the audience.
Tip: Make sure to make a mix of all the three elements and you do not need to rely on just one. A proper mix of each of them can be beneficial for higher conversions.
15. Promotion of Content
Well, this might be one of the basic steps. But, at the same time the most difficult one. If we promote the content, then automatically we are promoting the product as well, however, there are some best ways for doing the same. Timing of the post, a separate image of the post, headlines of the post are three major distinctive things that highly benefit us. Every such thing is essential and you should take into regard the one whenever you are writing a social media text or message.
Tip: Make sure to challenge yourself with the creative way of telling stories that are relevant for the product and services. You can get on the shoes of the audience and know their mindset too.
Ravi Sharma is a young entrepreneur who has shown intense dedication in building his brand Webomaze, delivering SEO services in Chandigarh. He has got a great grip on converting leads and sales through effective optimization promoting business growth and exposure. He is a fun-loving person who always tries to find adventure by visiting different places.