Top 4+ Best Adzooma Alternatives In 2024 (Handpicked)

What is ad management?

Ad management is the service offered by the companies which involve 

• Helping you to create a high-performance ad
• Finding the right audience for your products
• Constantly giving insights about the performance of your ads etc…

In short, they will take over all your work on ads and try to get the best of your ads for performance.

Why not use Adzooma??

Seeing the title “Adzooma Alternatives” you may probably ask “If Adzooma is, that important competitor in the business means why can’t I just use them”. Let’s see the justification of your question in this title.

Reason for the title?

The reason why “Adzooma Alternatives” is given as a title name is that Adzooma is one of the oldest companies in the business and it is one of the forefathers in the industry. But in this competitive world, it will not be a wise decision to choose Adzooma as your Ad promoter.

• Adzooma Review : How Good It Is ? (Pros &Cons)

Justification for the title:

Adzooma is an Ad management company whose primary and only focus is to reduce the complexity of your workload in the ad management section.

They try to achieve this by using some of their features like Optimization engine. This search engine gives you all the details about the performance of your ads. Powerful ROI suggestions will give you an insight on how to improve your ads performance by improving the various hidden metrics and much more.

This may sound amazing, but their features on audience targeting and conversion are so traditional. It will not give you the return on investment you expected.

Madgicx is well known for its unique features in the ad promoting business.

1. In Establishment platform

• Ad care:

This feature helps you in targeting the right audience by separating the potential audiences from the critic. This will help you to focus all your promotion to the right audience which results in conversion.

• AI audience:

This feature will give you thousands of lookalike audiences ready to make your product have a high conversion rate with just a few clicks. This will impress the potential audiences that they get to see a lot of conversion in recent times.

These are just a few examples of their features. They have a lot more features for creating ads to converting audiences.

2. In the Insight platform:

• Strategic Dashboard:

This dashboard gives you all the data of your ads you need to measure the performance of your ads. It covers all the hidden metrics, feedback, and suggestions in one page to give you a quick overview of your performance level.

• Smart filters

These filters will takeover your consumer support by fully automizing the decisions of your ad preferences for different audiences. These filters will decide which ad will be suitable for which audience and you can see the results for these in the conversion data.

Pros of Madgicx:

• One of the best features sets available for audience targeting and conversion.
• Their features for Return On Investment promises a high return to the customers.
• Their dashboards and insights data are easily accessible and user-friendly.
• Madgicx uses artificial intelligence to enhance various aspects of digital marketing.
• Users appreciate the detailed and informative dashboard that provides an overview of account performance.

Cons of Madgicx:

• No variation in plans for annual paid users.
• No free version of their software.
• Some users find Madgicx a bit pricey, especially compared to other social media campaign tools.
• Compared to Meta’s Ad Manager, Madgicx’s Ads Manager 2.0 may lack some features.

Hubspot offers unique features in each and every one of these hubs. Let’s take a look at some of them:

1. For Marketing hub

• Landing pages and email templates

Hubspot uses Landing pages and templates as part of their marketing campaign to impress your customers and to get a high conversion rate.

• SEO monitoring and suggestions

This feature monitors your SEO(Search Engine Optimization) ranking for all of your ads and it will constantly give you suggestions to improve the ranking and to increase the traffic to your website

Like this, it will provide built-in modules to monitor and improve your ad performance.

2. For sales hub

• Automated outreach method

This feature automates all of your customer support works and it automatically decides which ad will be suitable for which audience. This will reduce your time on picking the right ads for the right customer

• Track all your deals

This feature helps you to track all the deals and it will regularly update the status of your deals So that you can take it to the subsequent steps to make the deal a success.

Like these, For every hub, they offer some amazing features to guide you through the ad management campaign.

Hubspot Pros:

• A/B testing of your landing pages will definitely improve its performance.
• Unified database for all your marketing activities.
• A fully automated customer support system will reduce your burden.
• HubSpot covers all aspects of email marketing, including automated workflows and campaign reporting​​.
• Helps in identifying customer behaviors and engagement for effective marketing strategies​​.
• Facilitates easy creation of opt-in forms, buttons, pop-ups, and landing pages for capturing leads

Hubspot Cons:

• Massive price variation between starter and other packs.
• No new method for audience targeting and conversion.
• Not Ideal for Use as a Standalone Tool.
• Complex Email Template Modification.

• Create Smart Audience

WASK has a smart target audience tool, which will help you create the most accurate and profitable advertising campaign for your business.

WASK Facebook Pixel integration allows us to build upon this matching knowledge base of customers by including other segments based on their browsing history giving them more opportunities than ever before.

• Optimization

If you are not satisfied with the results of your ads, click the “Optimize” button. WASK will start the intelligent optimization process with a few pieces of information from you and you will see the effects quickly.

• Design Your ads

WASK’s free designer tool offers a range of beautiful and customizable themes that will help you design ads like professionals.

You can choose from hundreds of emojis, background colors, or stock images to make your ad stand out in this competitive market!

WASK’s media library lets you store and organize all of your Google, Facebook, Instagram Ads images in one place.

WASK Pros:

• WASK allows management of all ad accounts from a single platform.
• Offers the ability to conduct A/B testing to optimize ad performance and identify the most effective campaigns​​.
• Many users find WASK easy to use and efficient in managing ads​​.
• Offers integration with e-commerce platforms, social media, and WordPress, enhancing its functionality​​​​.
•  Compared to working with agencies or other ad tools, WASK is seen as a more affordable option.

WASK Cons:

• Some users noted the dashboard wasn’t customizable, limiting the ability to tailor it to specific needs​​.
• The graphics in the user panel could be more detailed and contain more diverse information​​.
• Some users found it difficult to understand how to use certain features.

Even though there are some tough competitors in the business, Hootsuite impresses their customers using these features

1. For Analyze category

• 360-degree view

This feature gives the data of the performance of all of your ads in various social media platforms in one place for quick stats of how they are performing and it also gives you an insight into how to improve its performance.

• Hootsuite Impact

Hootsuite Impact will predict your Return on Investment in advance based on the current performance of your ads. This will help you to rethink your strategy on investment and you can save some of your budgets.     

Like this, you can see your trend on Return on Investment based on the current performance of your ads.

2. In-Engage platform

• Chatbots

This feature interacts quickly with the customers who visit your page and it will link the chat page to the corresponding team member who is responsible for clearing the doubts of your customer. This instant reply approach will definitely impress your customers.

• Trend Analyzer

This feature gives you a daily update of all the trending keywords, articles, and offers related to your products, So you can engage more customers with updating your ads to the current trend.

HootSuite Pros:

• User-friendly interface to monitor all your data.
• The free version of the software which makes the interface easy to use.
• Their Return on Investment predictions is pretty accurate which will save you a lot of money.
• Allows you to manage multiple social media accounts from a single platform.
• Offers advanced scheduling options to plan and publish content across various platforms.

HootSuite Cons:

• Hootsuite’s audience targeting and conversion techniques are fairly similar to most of the competitors.
• Hootsuite’s plan is not affordable to small and new business owners.
• The free plan is quite restrictive in terms of features and capabilities.
• Some users may find certain features have a steep learning curve.

Wordstream uses Landing pages and Popups as part of their promotion campaign which itself is quite unique. But apart from that, they provide features such as,

• Wordstream Managed services:

This feature manages all of your ad-related data and activities in one place so that you don’t need to search your ad’s performance individually for all key metrics.

• Integration with Google ads:

Wordstream integrates with Google ads for improving your ad’s quality and it also recommends all the cost-cutting measures to help you to attain a high return on investment.

• Wordstream Advisor:

Wordstream Advisor saves a lot of your time by automating all your daily tasks and it will give you a weekly review of the performance of your ads. This will save you a lot of time and you can focus on your business.

Like this image, You will get your own ads pool of data such as conversion rates, Speed, Clicks, etc…

I’ve just given you a short glimpse of Wordstream features. They provide much more features for promoting and creating your campaign.

Wordstream Pros:

• High-level automated management of your account reduces most of your work.
• The free trial gives you a glimpse of their interface.
• Popups and Landing pages will give a high conversion rate compared to other methods.
• Includes ad copy analysis, landing page optimization, and A/B testing functionality.
• Offers insights into key metrics like click-through rates, conversion rates, and cost-per-click.

Wordstream Cons:

• Wordstream needs development in the areas of audience targeting.
• No innovative or unique features to impress their customers.
• While the interface is user-friendly, there is a learning curve associated with its more advanced features.
• The platform has limits on the types of third-party integrations available.
• Some users find Wordstream’s pricing higher compared to other PPC management platforms.