10 Best B2B Marketing Blogs One Should Be Reading In 2024

In the ever-evolving business world, staying on top of the latest trends is no small feat.

As a marketer, it’s up to you to stay informed about the changing landscape to create effective campaigns and strategies to maximize your company’s potential.

Fortunately, an abundance of resources available online can help you do just that. 

It can be difficult to sift through all the noise, however. So, today we’re featuring 10 of the best B2B marketing blogs you should read in 2023!

These blogs offer some of the most comprehensive insights into current topics related to B2B marketing – from tips and tricks for successful campaigns to industry news and analysis.

What To Look For In A Good Marketing Blog?

Here are the 6 things to look for in a good marketing blog:

1. Check the Quality of Content: 

The best way to determine if a blog is worth your time is by checking the quality of content they provide. Do they cover topics in detail? Are they providing helpful resources or insights?

Does their content have relevance to your own efforts? These are all questions you should ask yourself before investing your time into reading a particular blog.  

2. Look for Relevant Topics: 

Not only should the content be of good quality, but it should also be relevant to your particular marketing strategies and interests.

If you are focusing on SEO, look for blogs that cover topics in-depth such as keyword research, link building, on-page optimization, and so on.

If you’re interested in email marketing or social media marketing, find blogs that provide helpful tips and case studies related to those topics.

3. Consider the Frequency of Updates: 

Look for a blog that updates regularly – at least once a week is ideal. This will ensure that you don’t miss any important industry news or trends that could help shape your own strategies over time.

4. Check for Engagement: 

An active and engaged community of readers is a great sign that the blog is providing valuable content that resonates with people. Look for blogs with lots of comments or where the author actively responds to reader questions and feedback.

This can help you get better insights into how their content is affecting people’s thoughts and strategies.

5. Read Reviews and Testimonials: 

Another way to find a good marketing blog is by reading reviews and testimonials from other readers. This can help you get an idea of the quality of content they provide as well as how helpful or engaging it is.

You can also ask your peers in the industry for recommendations and suggestions on which blogs they recommend. 

6. Take Time to Research Different Blogs: 

Finally, take time to research different blogs before committing to one. Read several posts, look at their website design, read through existing comments on their articles, and see if they have any upcoming events or projects that could be beneficial to you.

Doing this will ensure that you are selecting a good marketing blog that best meets your needs. 

Top 10 B2B Marketing Blogs 2024

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Below are the top 10 best B2B marketing blogs one should read:

1. Diggity Marketing:

Matt Diggity, a well-known SEO expert, owns Diggity Marketing. It is an all-in-one SEO agency that specializes in link-building software and has a large number of affiliate marketing sites.

Diggity Marketing has made a name for itself in the industry as a company that knows everything there is to know about SEO.

Matt Diggity knows a lot about SEO and has been kind enough to share his knowledge through a lot of articles and videos.

Diggity Marketing

His content is full of useful insights and tips that come from his many years of helping B2B marketers increase their organic traffic and get more leads.

The quality of Matt’s work shows how much he cares about what he does, and he has earned a reputation as someone who really does what he says.

Many B2B marketers, including the author of this article, have learned a lot from him because he is willing to share his knowledge and expertise. Diggity Marketing is a must-read for anyone who wants to stay on top of the SEO world, which is always changing.

2. Lenny’s Newsletter:

Lenny’s Newsletter is like a treasure chest full of interesting and helpful information.

As the newsletter’s author, Lenny Rachitsky answers questions from readers about products, growth, and other important topics, giving them useful advice and new ideas.

Lenny also has a podcast where he talks to the top product leaders and growth experts in the world. People who listen can expect to get advice that they can use to build, launch, and grow their products.

Paid subscribers to Lenny’s Newsletter get a new post every Tuesday morning and a post called “Community Wisdom” every Friday morning.

Lenny's Newsletter

This adds up to more than 100 posts a year, which makes it a great resource for people who want to know about the latest trends and best practices.

Lenny’s Newsletter has something for everyone, with topics like “How the most popular consumer apps got their first 1,000 users” and “My favorite product management templates.”

When people start reading it, they might find that they can’t live without it.

Whether you’re a business owner, a marketer, or a product manager, you should read Lenny’s Newsletter. It has a lot of useful information and tips that can help you take your business to the next level.

3. Ariyh:

Ariyh is a no-nonsense blog that gives marketing tips and case studies that are backed up by evidence and can be used in the real world. The blog has articles based on scientific research in marketing.

This research is usually done by university professors using cutting-edge technology and statistical methods like fMRI scans and Bayesian modeling.

Unlike other marketing blogs, Ariyh does not have self-promotional biased polls, questionable data, or opinions. Instead, it gives the facts and nothing but the facts, like reading the news from a seasoned journalist who is committed to telling the truth.

Using science to back up marketing research takes a lot of time, money, and training.

Ariyh: Best B2B Marketing Blogs

After that, the research must go through several rounds of review and scrutiny by other experts in the field before it can be considered for publication in a scientific journal.

The research you’ll find on Ariyh is more reliable and trustworthy than even the best B2B marketing blogs because of this.

Ariyh only gets its research from journals like Management Science and the Journal of Marketing which are known for their quality.

This is why marketers from Amazon, Facebook, Google, and other companies use Ariyh to get the most up-to-date and accurate marketing information.

No matter how long you’ve been in marketing or if you’re just starting out, Ariyh is a great tool that will help you stay ahead of the competition with its wealth of scientific research-based knowledge and insights.

4. Mutiny:

Mutiny is a powerful conversion platform that helps clients use website personalization to turn page views into pipelines. It is one of the best B2B marketing blogs that help you get more conversions.

Whether you’re interested in inbound marketing, B2B sales, or artificial intelligence, it is a gold mine of information on SaaS products, account-based marketing, and conversion tactics. 

The Conversion Marketing Academy is one of the best things you can find on the Mutiny blog. This 14-chapter masterclass goes over everything from the basics of conversion rate optimization to advanced techniques for improving website performance.

Mutiny: Best B2B Marketing Blogs

This huge guide is meant to help marketers stay ahead of the curve in a world where algorithms, privacy laws, and tracking rules are always changing.

The marketing world is always changing, and B2B marketers have to keep up with the times. This is even more important as businesses grow and have to get smarter about how they spend their money and use their resources.

With Mutiny’s help, B2B marketers can stay ahead of the game and use the latest tools and strategies to get more conversions and grow their businesses.

5. Animalz:

Animalz is a content marketing firm that works with a lot of big tech companies. Their blog is one of the best B2B marketing blogs because it has long-form, high-quality content that helps marketers grow sustainably.

Animalz has well-researched and interesting articles that can help B2B marketers as they try to grow their marketing efforts.

In addition to their blog, Animalz offers content marketing guides, a Slack community, and a free content tool called Animalz Revive.

Animalz

This tool looks at the data and metrics from Google Analytics and tells you which posts need to be updated to get more traffic.

Refreshing content is an easy way for B2B marketers to save time and get more traffic. You don’t have to keep making new content. Instead, you can focus on improving older content instead.

Animalz Revive is an important tool for B2B marketers who want to get the most out of their content marketing. This free tool lets you look at the content you already have and figure out which pieces need to be updated and improved to get more traffic.

Animalz is the perfect partner for B2B marketers who want to improve their content marketing strategy and grow their business in a sustainable way.

6. Superpath:

Content marketers use Superpath over and over again. CEO Jimmy Daly made the platform to give writers in the world of B2B content marketing a sense of direction and purpose.

Superpath talks about a wide range of things, from strategy and management to writing and career growth.

Daly says that there is more to being a content marketer than just making content. It needs you to be able to think critically and have “soft” skills that can make you very valuable in the job market today.

Superpath: Best B2B Marketing Blogs

Content marketers can improve their skills with the help of Superpath’s many tools. For example, they can join the Slack community, get access to graduate-level content training, become a partner, or look for a job.

Superpath is a great resource for anyone who wants to improve their B2B content marketing. It gives advice on content marketing strategy and tactics, writing tips, and career development.

Content marketers can take their skills to the next level and become valuable assets in their field by using the tools that are available.

7. Casey Winters:

Casey Winters is a marketing advisor who works with tech companies to help them grow and scale. His blog, Casey Accidental, is a simple and helpful place for businesses of any size to learn how to improve their marketing.

Winters has worked with a lot of different companies, from small startups to big tech companies like Grubhub, Pinterest, and Eventbrite. What makes him stand out is his ability to find and fix problems that slow down business growth.

Casey Winters

His approach is based on making things as easy as possible. Winters thinks that many businesses need to work on their marketing strategies, which makes things unclear and slows down progress.

Instead, he supports a “back to basics” approach that puts customer needs and creates value at the top of the list.

Casey Accidental has a lot of information about how to get customers, keep them, and grow your business. Winters also gives advice on how to hire and manage teams and how to get around in the constantly changing world of digital marketing.

8. Kevin Indig:

The blog of Kevin Indig is a great place for B2B marketers who want to learn more about the technical side of SEO and SERPs.

Kevin Indig is a strategic growth advisor who has worked for companies like Shopify, G2, Eventbrite, and Finder. He knows a lot about SEO and is up to date on the latest changes Google has made.

The blog is full of useful and interesting posts about things like keyword research, on-page optimization, and building links. The quality of the blog’s posts is one thing that makes it stand out.

Kevin Indig

The posts are well-researched, detailed, and actionable, which makes it easy for readers to put the advice they learn to use.

Kevin Indig is the creator of both the blog and the Growth Memo newsletter. In the newsletter, he talks about the latest news and trends in the world of SEO and growth.

He also runs the Tech Bound podcast, where SEO and digital marketing experts are interviewed.

9. MKT1:

MKT1 is a blog about business-to-business marketing where marketers with a lot of experience in the field give advice.

On the blog, former marketing leaders at Asana, Box, and other well-known companies share online marketing tips and advice for SaaS founders and marketers.

The site is easy to use, with information organized by “New,” “Top,” and “Community.” A featured article is shown above the fold.

MKT1 lets readers try out some of its content for free. To read the whole blog, readers must sign up for a free seven-day trial and a subscription.

MKT1

Paid subscribers can use templates like B2B marketing org funnel maps, charts in Figma, and a marketing goals template that is mentioned in the newsletter. They can also read the blog’s past posts.

Over 10,000 people follow the MKT1 blog, including marketers, growth experts, and startup founders who see it as a good investment.

The strategic advice and tactical help in B2B marketing have helped readers grow their businesses and keep them growing. A one-year subscription costs $60, or readers can choose to pay $6 per month.

If readers pay for the blog, they can get access to useful resources that can help them move up in their careers and reach their marketing goals.

10. Reforge:

Reforge is a membership-based community with a live cohort-based program and access to content and resources. Members of Reforge can take part in the live program and get access to a lot of resources and content when they join.

The program has a group of carefully chosen peers who can help members put what they’ve learned into practice by giving them feedback and advice.

One of the best things about Reforge is that it gives you access to a community of marketers in your field who share your interests. Reforge Partners are top-level executives who are also thought leaders and want to help Reforge mentor future leaders.

Reforge

Casey Winters, who is the CPO at Eventbrite, Elena Verna, who used to be the SVP of Growth at Survey Money, and Adam Grenier, who used to be the Head of Growth Marketing at Uber, are among the partners.

Members of the community of experts can connect with others who are working on similar problems. This speeds up progress and lets them build on the knowledge and successes of those who came before them.

By joining Reforge, members can get access to exclusive content, resources, and tools that can help them grow their businesses in a sustainable way.

FAQs On Best B2B Marketing Blogs 2024

👉 Why should I read B2B marketing blogs?

Reading B2B marketing blogs can help you stay up-to-date with industry trends and practices. By regularly reading these resources, you can discover new strategies to improve your business’s performance and gain valuable insights from experts in the field. Additionally, you might even find inspiration for new marketing initiatives.

🚀 What is the best B2B marketing blog?

It depends on your needs and preferences. The 10 Best B2B Marketing Blogs You Should Be Reading in 2023 list provides a comprehensive overview of some top resources available today. We recommend exploring the different options to see which best suits your needs.

✅ Can you get advice from an expert in the field?

Yes! Many of these blogs have comment sections where you can engage with industry experts or contact them directly via email or social media. Many offer one-on-one consulting services that can provide tailored solutions to specific problems.

✔️ How can I make sure I don’t miss out on important updates?

Most blogs featured in the 10 Best B2B Marketing Blogs You Should Be Reading in 2023 list offer email subscriptions so you can stay up-to-date with the latest content. Additionally, you can follow them on social media platforms like Twitter, LinkedIn, or Facebook to get regular notifications about new and interesting posts.

👉 What other resources can I use to stay informed?

Aside from reading blogs, you should also look into podcasts, webinars, and eBooks as additional sources of information. These resources provide more detailed insight into different aspects of B2B marketing that can help you create more effective strategies for your business.

💵 Is it worth investing in B2B marketing?

Absolutely! Investing in marketing is essential for any successful business. Not only does it provide an opportunity to reach a wider audience, but it also helps boost brand awareness and recognition. Additionally, when done properly, B2B marketing can increase sales and profitability over time.

🤔 What kind of content should I watch out for?

The 10 Best B2B Marketing Blogs You Should Be Reading in 2023 list includes a range of content from industry news to case studies and helpful guides. We recommend reading through the different posts to get a feel for the content most relevant to your business and interests.

👉 What are the benefits of reading B2B marketing blogs?

Reading B2B marketing blogs provides access to a wealth of knowledge that can help you stay up-to-date on industry trends and better understand the strategies used by successful businesses. Additionally, you can gain insights from experts in the field and discover new ideas for marketing initiatives. Ultimately, this will help you create better campaigns that generate more leads and boost sales.

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Conclusion: Best B2B Marketing Blogs 2024

Staying on top of B2B marketing trends can be a challenging task. That’s why it pays to read the best B2B marketing blogs.

They will give you insight into what’s happening in your industry and provide valuable advice and tips that you can use to succeed further in the digital age. 

From Marketo’s blog to Inbound Growth Planner, these ten best B2B blogs have covered your business needs. So check them out regularly to stay ahead of the curve and ensure your company is prepared for anything thrown its way in 2023! 

Andy Thompson
This author is verified on BloggersIdeas.com

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from e-commerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like ImageStation.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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