In this post, we have featured our Best Email Newsletter Template Trends In. Check out the complete guide here.
Despite the ominous predictions that wanted it to have been dead by now, email marketing is still here, and it’s stronger than ever.
The statistic above says it all. With more than four billion email users globally, email marketing the best way to make something known.
From starting a blog and sharing your story with the audience to maintaining contact with repeaters and boosting engagement for your eCommerce store, email marketing can pretty much help with all marketing efforts.
However, there is one thing that all marketers need to take into account: email marketing is an old concept. And old concepts need to be re-invented constantly and be one step ahead of the trends that engage recipients.
And there is nothing more engaging than a beautiful email newsletter template design.
Email Newsletter Templates: 2021’s Most Prominent Trends
Iconography is one of the newsletter template trends that are here to stay. Explaining a concept or the whole idea behind your brand is very simple and straightforward with iconography, making it pretty popular.
As a rule, a picture is worth a thousand words, which is especially true for each brand’s unique style of graphic design, which can showcase its whole personality.
Icons in email marketing can help make your email newsletter’s content look and feel more straightforward, more organized, and creative. Icons are easier to comprehend and engage with, and they can also help establish your brand’s visual identity.
Icons in email marketing can also be seen as more inclusive. Imagery is a universal language, after all. This means that your brand can reach out to more prospects through icons.
Pro tip: Make sure that you use a color palette that gives your icons that energetic pump to engage prospects further.
Video in Email Still Reigns
Video in email is one of those email marketing trends that may not necessarily be a newsletter template trend but are here to stay.
The ability to use video in an email marketing campaign is an email editor must-have when it comes to tools, as videos can lead to high conversion rates:
Why should you go through all the trouble of embedding a video in your email newsletter, though? Especially since not all ESPs support HTML5 – i.e., the required form for videos to work in an email. Why should you look for the workarounds?
- Videos can engage better than plain text – or even beautiful imagery. Using an explainer video or a testimonial video will boost engagement and keep the recipient’s eyes on you.
- Videos are shorter than body copy by default and provide bite-sized information that can be digested easily.
- A video can go viral, making your email newsletter popular and sought after.
Videos in email marketing are beneficial for your audience and your brand. Use them to redirect readers to a high-converting landing page and keep them engaged by providing useful information about your products and your brand as a whole.
However, no brand is the same as the previous one, and for every trend, there is a counter-trend. So, let’s talk about maximalism:
Some brands are youthful, powerful, and full of colors. A lot of colors and images, elaborate details, and plenty of design elements comprise the aesthetic that expresses their audience.
If your brand is one of them, don’t be afraid to use maximalist elements and bold typography that draws attention to what you have to say.
And don’t be stingy with colors, either. Create designs that will draw attention, but take notice of how responsive your emails are. What does a maximalist email look like on a mobile device? You don’t want a screen of broken elements when you try to grab a prospect’s attention.
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Conclusion: The Best Email Newsletter Template Trends of 2023
Email newsletters are as vital as they’ve ever been, especially nowadays when everything is online and digital. However, using newsletter templates blindly won’t do you any good.
The first step to picking out the trends that work for you is studying your audience. After that, create segments and personalize your message in a way that will look and feel tailor-made.
Be timely, relevant, and never forget to A/B test.
Téa Liarokapi is a content writer working for email marketing software company Moosend and an obsessive writer in general. In her free time, she tries to find new ways to stuff more books in her bookcase and content ideas-and cats-to play with.