What is Instagram?
An underlying cold competition amongst Social network users to stand ahead with updates and photographs gave rise to the need to come up with new applications that enhance your photographs or honing your photography skills. One such mind boggling invention is ‘Instagram’. The application allows you to follow other users’ photo streams as and when they upload them Just like any other popular Social Networking site you could search for your known contact and add them on to your profile. This wonder software saves from that huge hole in your pockets investing in a high def camera or investing thousands on photography skills. This software is a photo app that is made available for free only for all I Tunes App store and Google Play users.
How to kick start on Instagram?
Since Instagram is also a Social Networking site, you would have to create an account in it. However, since this is free, it is easy to download and create. You would have to decide on a Username and Password and Voila!!!! You are on ..on the Instagram.
Special features about Instagram
Instagram is filled with amazing filters that help you automatically enhance your pictures and all with just a touch of your finger. Once you download this app from the App store, you can start clicking pictures and by clicking on the green checkmark on the snapshot you will be transforming the color, the texture just the overall look of the snap and now it is ready to be shown to the entire world. As of this moment Instagram has many photo filters i.e. Amaro,,Rise,Hudson,X-pro II,Sierra,Lo-fi,Earlybird,Sutro,Toaster Brannan etc…. So, once you click a picture you could add one of these above mentioned filters and preview the results, once satisfied you could select the share button while selecting which network you want to share the picture on.
Instagram for many companies brand promotion as well
Many National and International brands have swiftly adopted Instagram as their photo service as Instagram has shown promising signs of possible customers all thanks to the vast followers of this application. It has been recently known that almost sixty to sevty percent of top brands have taken to Instagram, using it as a great platform for their marketing.
Many people have chosen to follow many top notch brands. An application called The Nitogram 50 made an analysis and released a list of top fifty brands on Instagram that general public can choose from to follow depending on their interests. These analytics helped businesses, as with the information they worked on their profiles and tried making the necessary changes to enhance their profile and attain more followers. The ranking is primarily based on number of followers and the number of mentions of the brand in their Hashtags.
Following is the list of the most recent ranking list of top 15 brands along with the number of their followers on Instagram :
1. Nike: 3,255,386
2. Starbucks: 1,944,459
3. Forever 21: 2,377,048
4. Adidas: 765,316
5.
6. Topshop: 1,721,348
7. Vans: 963,326
8. Red Bull: 1,094,300
10. Converse: 563,045
11. GoPro: 1,510,694
12. H&M: 1,590,054
14. Burberry: 1,129,616
15. Audi: 703,979
Nike: Nike has topped the chart of maximum Instagram followers for quite a few days now. Nike of course has not become number 1 without the massive fan base. If you get to scan through the Nike profile, you would find many posts that are empowering and thought provoking. Nike and their team has proven that they value their customers, this they proved by posting things that either they fans request for or may have mentioned on their posts on the Nike profile. So, it is proved that following Nike a brand that will never let you down and always listening for your requests and interests.
Starbucks: Starbucks has the most creative team working on their Instagram profile; many people appreciated the amusing talent of transforming an everyday item and making it gold. One glance of their profile would get you to instant liking as it as fresh and light hearted along with being cheery just like the coffee they serve. The Fun element in their posts puts the company on top place.
NBA: NBA surprised all its worldwide fans by taking up Instagram and working its way up to the top 5 place on the popularity list of brands to be followed on Instagram. NBA fans have proven to be as creative and amazing as the brand itself. Keeping in par with their followers, NBA also kept its followers engaged by constantly updating its profile with as many pics as possible along with videos and live broadcasts practically glueing readers to the profile for almost the entire day…They made the sport easily accessible on Instagram and ensuring that it is deeply rooted into their fans.
There are many more such Brand names that have taken to Instagram and proved very beneficial to the followers thanks to the updates; the news and constant follow ups with their followers.
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Instagram is readily a fascinating social networking site. Its unique in its own way because of the images shared on it.
Therefore, its not surprising that brands are finding it helpful using this social platform to increase engagement with customer.
This post makes sense in the fact that brands that have not being using Instagram would now find motivation to increase their awareness.
Hi Yes Instagram is great place to find some fascinatin gbrands. All big brand have a good presence there on Instagram. Image sharing is always crucial , if you share images which are enticing & beautiful then users will like to engage more with you. So use Instagram wisely for your brand .