Top 5+ Best Facebook Ad Targeting Tools 2020 (Top Pick)

Best Facebook Ad Targeting Tools
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      With social media being platforms that are great for running campaigns, brand awareness, and advertisements for your business and companies selling products or services in the market, it could really be fruitful to you in terms of time, sometimes cost as well as getting traffic on your website. It would invariably help you in aiming as well as engaging the right target audience for your business, which can be done with the help of the best Facebook Ad Targeting Tools.

      This could be one of the ways by which you could easily ensure you get the right target audience by engaging them via posts, campaigns, or advertisements to ensure they visit your website by raising the right awareness about your brand, platform, and the product or services that you would be providing them with. 

      While all of this seems appealing, ensurfing that you are partnering with the right company and tools that would help you get the right kind of targeted customers/ traffic and customer queries that match your business requirements play a large role in saving your time and efforts as well as allowing you to have the power to create, customize and produce an advertisement that would bring out an engaging ad. 

      One major platform or tool that brings in the right kind of target audience if Facebook Ads where a lot of people, individuals, and businesses across the world have their own pages over Facebook catering to people of different countries, groups, ethnicities, etc. 

      If you consider Facebook as one of the primary sources of getting traffic on your website, then it is quite possible that you would know that due to Facebook, you may have thousands of people who may visit your platform and website without having to pay for any of the fancy marketing tools that are available in the market.

      Even with organic Facebook traffic that you have created due to your strong content marketing strategies, you would want to have more people and individuals visiting your website and business with time as that is what is considered as growth and would eventually lead you to the same. 

      While it is easier for larger business owners to be able to spend a large amount of money over social media campaigns or advertisements, it may not be feasible for entrepreneurs who are just starting out or small businesses who are running on a budget. 

      And hence with that being established, there are several Facebook Ad targeting tools in the marketing that would help you with running advertisements and campaigns with the pricing being as low as $5. 

      Therefore, if you are a business owner looking to save time and money, in this article we would be discussing five different tools that would make Facebook advertising easier.

      List Of Top 5 Facebook Ad Targeting Tools 2020

      1) Madgicx

      Madgicx is one platform and a marketing tool that you may want to incorporate into your business to cater to your marketing requirements for your business especially social media campaigns or advertising over Facebook as a well-known social media platform. 

      It can be considered as an all-in-one advertising tool and platform which is AI-backed and creative intelligence which would help your marketing requirements to be achieved through autonomous ad buying capabilities. 

      Madgicx OverviewThey ensure that with the functionalities that are available with them, you would be able to market and optimize your ads over Facebook, Instagram as well as Google.


      Features

      With a platform with being a leader in its niche, they offer several features that make them where they are today. A set of powerful features that set them apart are below:

      1. They have integrated seven products for the price of one which means they are an all in one platform that has combined Automation Tactics, Ad Creation, AI Audiences, Creative Insights, Bidding and Budget Optimizations as well as a Strategic Dashboard to create an all-round marketing experience for you.
      2. Tailormade Facebook advertisements that give results in a day or two with AI integrated tools, products, and capabilities. 
      3. Madgicx ensures that you could predict creative performances through the creative intelligence feature that they provide. This is usually done by the platform through the use of computer-based vision and tags to get more traffic over your platform.
      4. Madgicx provides a facility for being able to create a funnel strategy with AI Audience and targeting. 
      5. Madgicx as a platform ensures that it’s AI algorithms function in a way that would unify, analyze as well as categorize the required advertisements to differentiate the stronger ones to the advertisements that may be fatigued in the future.

      Pros and Cons

      Each platform comes to both advantages as well as disadvantages that you may want to consider and below is a brief discussion about both.

      Pros:

      A few areas wherein Madgicx has done really well are:

      1. It is known to be the most cost-effective tool in terms of advertising platform for businesses
      2. Madgicx is an autonomous and management tool as well
      3. Very user friendly and easy to use so even businesses which have just started out and do not want to employe individuals relating to the function could easily use the platform
      4. Marketing analytics and metrics to check and track the progress is something that is offered by them.
      5. Customer support is excellent with Madgicx
      6. You would have the flexibility of a customizable dashboard as well as marketing automation

      Cons:

      A few areas that could be improved upon are below:

      1. Too many features may be overwhelming for new users
      2. It might not be very cost-effective for some businesses.

      Pricing

      Madgicx-Pricing-


      2) Hootsuite Ads

      About

      With a platform like Hootsuite Ads, you would have a platform and a tool that would invariably help you with uniting social media campaigns on a single platform and to help you discover how much of time and increase in efficiency it would provide you with.

      Hootsuite-AdsYou could plan, create and schedule according to what your creativity and message that you would want to portray through the social media ads and campaigns and also help you make important and necessary connections with time and the ones that matter. They ensure that your vision, data, and strategy are their scale, ecosystem, and expertise.


      Features

      With the services that they want to provide you with, their services come with simple yet powerful features as below:

      1. As a business enterprise, you could view and manage your social media campaigns and content in a single calendar which is collaborative.
      2. Tools and templates re provided to create beautiful, engaging yet powerful posts.
      3. Social presence can be maintained by scheduling your calendar by filling in the time/date gaps
      4. Make connections that are worthwhile through:
      1. Inbox 
      2. Streams 
      3. Content libraries

      A feature that provides you to play with your team’s strengths by focusing on distributing tasks that could be collaborative:

      1. By securing your content by a smart and secure team
      2. Assigning right tasks to the right skilled team of your company
      3. Have constant industry-leading training and certifications

      Pros and Cons

      Each platform comes to both advantages as well as disadvantages that you may want to consider and below is a brief discussion about both.

      Pros:

      A few areas wherein Hootsuite Ads has done really well are:

      1. User friendly and easy to navigate platform
      2. Focuses on the strengths of the team
      3. Training and certifications are given from time to time to ensure knowledge relating to the field
      4. Excellent customer services
      5. Different pricing plans according to business requirements with 30 days free trial

      Cons:

      A few areas that could be improved upon are below:

      1. Analytics features unavailable on the free trial version
      2. Features in the trial versions are limited

      Pricing

      Apart from the pricing, you would also get a 30 days free trial to ensure that the platform provides you services according to the business requirements.

      Hootsuite - Pricing Plan

      3) AdRoll

      AddRoll Is a platform and tools that help the eCommerce websites and platforms with its elaborate features and services, they aim at creating messages more than advertisements. With ensuring that there are all the necessary tools provided for eCommerce platforms in terms of marketing, advertisements, and social media campaigns, they look at creating traffic on the websites of their clients.

      AdRoll

       

      With a mission of creating a marketing tool available even for underdogs, they aim at integrating growth marketing platforms on combining data, measurements, and channels all over one platform with the help of technology at a professional level keeping it pocket-friendly.


      Features

      Being a platform with the tagline of keeping it affordable for all businesses, they offer several features that make them where they are today. A set of powerful features that set them apart are below:

      1. Cross channel attribution
      2. Advanced tracking and advanced audience tracking
      3. Brand awareness advertisements across social media platforms and Google that are dynamic as well as creative and personalized. They also focus on retargeting advertisements which are comparatively different from their competitors.
      4. Email marketing automation to automate emails that may require an instant confirmation from the company’s end to its customers/users on form submissions/payments etc.
      5. Consent management
      6. AI-driven product and service recommendation in your online store depending on your requirements at the time.

      Pros and Cons

      Each platform comes to both advantages as well as disadvantages that you may want to consider and below is a brief discussion about both.

      Pros:

      A few areas wherein AdRoll has done really well are:

      1. AdRoll is a platform that has an excellent customer service that caters to your queries and concerns instantly
      2. Not very complex and hence makes it easy to use (user-friendly) for individuals and businessmen new to the niche. 
      3. Features and benefits provided for the pricing is a plus
      4. Options to customize to make your advertisements is a bonus

      Cons:

      A few areas that could be improved upon are below:

      1. The platform does not capture the lead information 
      2. API integrations may be slightly difficult to understand

      Pricing

      Pricing-AdRoll


      4) Qwaya

      With a platform like Qwaya, it is a business marketing tool that majorly focuses on social media marketing that provides its users and customers with features and services that majorly focuses on driving campaigns and advertisements for their businesses through Facebook ads.

      QwayaRegardless of the goals of the businesses requesting for the services, they enable smaller businesses to run their advertisements on Facebook and market the brand which can be anything related to the client’s business requirements from advertising their fan page or to drive traffic on their platform, etc.


      Features

      Being a platform that ensures that you have the best features to work within the market of the niche, they offer several features that make them where they are today. A set of powerful features that set them apart are below:

      1. They ensure you have an automatic campaign creation which would make your tasks easier
      2. Excel reports, as well as graphical reports, are provided from time to time to keep track of your analytics.
      3. Customizable templates that you could work on to ensure you can have a personal touch to your advertisements.
      4. Robust campaign marketing tools are provided to you as a feature that would be beneficial in a way you could find ideal individuals who would enable you to create audiences accordingly.
      5. You could benefit from the feature of tracking URLs which is custom based depending on the business requirements.

      Pros and Cons

      Each platform comes to both advantages as well as disadvantages that you may want to consider and below is a brief discussion about both.

      Pros:

      A few areas wherein Qwaya has done really well are:

      1. The advertisements that are created by them are comparatively easy to create.
      2. Qwaya ensures that you could create the advertisement of your choice in a bulk/mass.
      3. You could benefit from the feature of having a folder to organize your advertisements.
      4. Saving time by creating advertisements in bulk is an advantage and something that you could benefit from
      5. They ensure time to time A/B split tests to ensure better performances for you as a client.

      Cons:

      A few areas that could be improved upon are below:

      1. Scope to customize is limited on the platform
      2. Premium packages may be on an expensive side for businesses that have just started out or small businesses.

      Pricing

      Pricing of the platform also comes with a free trial that you could work with if you want to have a look if it fits your business requirements.

      Pricing-Qwaya


      5) AdEspresso

      With a platform like AdEspresso, you have an ability and the power as an aspiring and a budding entrepreneur to create, manage, collaborate, analyze and learn social media marketing and campaigning for results and tailormade requirements that you would want to have as per your business requirements.

      It is a tool that caters to everyone and all individuals even if you are an agency, an eCommerce business, small or medium businesses, or even an advertiser who is looking to serve their clients. With the features mentioned above, you could easily in a blink of an eye, could create custom-made ads and campaigns depending on what your requirements are from time to time ensuring you could work efficiently as well as get the necessary traffic to your platform and website.

      AdexpressoAlongside digital marketing made easy and fast, you would also have additional services like the blogs, webinars, ebooks, Facebook Ad samples that you could work with, as well as case studies to get an insight as well as a fair knowledge about the niche.


      Features

      By being a platform that believes in keeping it affordable and available for all businesses, they offer several features that make them where they are today. A set of powerful features that set them apart are below:

        1. With the Create feature of AdEspresso, you could create across channels and platforms within minutes which ensures you have the advertisements and campaigns out there putting across a creative message and gaining traffic with a touch of personalization within no time. This is majorly done over Facebook Ads, Google Ads, and Instagram.
        2. You could easily Manage your advertisements through this feature by creating your own optimization rules and having to have the flexibility of having it according to your own time schedule for it.
        3. One major aspect of campaigning and creating Ads is to have ease of having to Analyze the data through the same. AdEspresso ensures this is made easy and within very little time. You have the flexibility to customize your own metrics as per what is more important to you. Automated PDF reporting would be provided for all of this to make it easy.

       

      • You can control and improve the company’s efficiency and collaboration by ensuring that you empower your well-curated team through the feature of Collaborate by campaign tools and onboarding kits making it easy for you.

       

      1. If you are looking to learn then you could use this feature by having the ability to grow your advertising skills through AdEspresso. Their blog and other resources and tools ensure you have all the support to grow your expertise in this niche.

      Pros and Cons

      Each platform comes to both advantages as well as disadvantages that you may want to consider and below is a brief discussion about both.

      Pros:

      A few areas wherein AdExpresso has done really well are:

      1. It is very simple and easy to use and hence making it user friendly and easy for new users to work around with.
      2. Split testing allows you to run the same ad on multiple channels like Instagram or Facebook, which saves time of recreating ads again.
      3. You could save the Ads on the platform ensuring you could use it again if required at a later time
      4. You would get approvals on essential areas like your boss, client, or legal department within minutes making it hasslefree for you.
      5. Seamless client onboarding makes it easier for communication, knowledge of requirements and payments
      6. Secured payment gateways with pricing being affordable and fantastic customer support is a bonus

      Cons:

      A few areas that could be improved upon are below:

      1. Too many features could make it overwhelming for beginners.
      2. Robust customer service in terms of only being able to contact them through Emails.

      Pricing

      Alongside the pricing of each of the packages, you would have a chance of getting a 14-days free trial to ensure you are choosing the platform as per business requirements.

      Pricing - Adexpresso


      FAQs Best Facebook Ad Targeting Tools

      A few FAQs are answered below.

      👉What do Facebook Ad Targeting tools do?

      Facebook Ad targeting tools ensure the following: Simple, easy yet creative ways of creating Facebook advertisements Using the tools and features provided to edit or access the Facebook ads that are put up by you Analytics for analyzing how your advertisements/campaigns are doing

      👉Which tools are the best tools that you could use to generate traffic through Facebook Ads?

      A few tools that you may want to use according to your business requirements and are leading in their own niche are: Madgicx Hootsuite Ads AdEspresso AdRoll Qwaya

      👉Which platform is cost-effective in terms of providing social media campaigning?

      I would recommend Madgicx as they provide a maximum number of benefits, advantages, and features for the price that you would want to pay as an enterprise/business or an individual alongside the customer reviews.

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      Final Verdict: 5+ Best Facebook Ad Targeting Tools 2020 

      In comparison to all of the alternatives of tools that are provided food Facebook Ad targeting tools, I believe that Madgicx is a platform which would provide a maximum number of benefits, advantages, and features for the price that you would want to pay as an enterprise/business or an individual who is just starting out their business and to run advertisements and campaigns from time to time.

      With being recognized as a leader in their niche, they are known for the swift creation of advertisements and campaigns with AI-powered tools to AI tactics, Automated ad creation, and budget optimization all on one platform. You could also utilize their strategic and creative insights that would never fail you and ensure you are ahead in terms of Facebook advertising and landing your target audience in a creative yet insightful way.

      Pricing being the key, they ensure you have the features that differ from the pricing package that you choose and depending on what business requirements are aligning with the package available

      All in all, even with reviews by their customers, you could safely trust them with campaigning, advertisements, secured payments, and analytics on a minimal level and have the targeted audiences on your landing page.

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      About Shubs

      Hey, Shubham Is Full-Time Blogger and SEO Geek, who loves to talk about SEO, WordPress and Blogging on his blog GoTechBros. He believes in helping others in every way possible. Get In Touch With Him On : LinkedIn, Twitter.

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