Advertising your business and brand on Facebook has become the new hot thing in Internet marketing. Facebook, the global leaders in social networking and the world’s largest and most popularly used social media platform has become a hotspot for businesses for marketing their products and services and trying to take advantage of the massive user base of the platform.
The world of advertising has come a long way and today publishers are seamlessly and efficiently able to create and manage multiple ad campaigns for online businesses and boost their conversions and profits. Today I am happy enough to offer this comprehensive post about Ad automation, Facebook ads automation and a list of the best ad automation tools for your Facebook ad campaigns.
Facts about Facebook: [Updated]12 Best AI Tools to Automate Your Facebook Ads 2020
Since its inception from a Harvard University dorm room in 2004, Facebook has become the most used social media network and one of the most lucrative platforms in the world for both publishers and advertisers. The massive growth and success Facebook can be easily described with the help of the following facts and figures.
- Currently, Facebook is the second biggest website by traffic in the world, only behind Google
- Facebook has 1.28 billion monthly users
- Currently, more than 250 million active users from across the globe who currently access Facebook through their mobile devices
- An average of 10,000 new websites integrate with Facebook every day since social plugins launched in April 2010
- There are currently more 4 million active Facebook advertisers around the globe
- Facebook makes most of its revenue through advertising and virtual products
- About 1,000,000 links are shared on Facebook in 20 minutes
- About 1,851,000 status updates are entered in 20 minutes
- About 2,716,000 messages are sent in 20 minutes
- 2 million comments are posted in 20 minutes
In this post, we have featured Best Facebook Ads Automation Tools In 2020. Let’s get started here.
List of Best Facebook Ads Automation Tools In February 2020
There are numerous programs and software in the market that provide tools to automate your ad campaigns on Facebook more effectively than you can do it manually. Just searching the keywords “Ad automation” on Google will fetch you a collection of over thousands of tools and programs that can suffice your purpose.
Some of these tools are performance oriented, while some are more into providing cost-effective features. Some may also be a device, platform and niche specific. So here is a comprehensive list of the best ads automation tools for your Facebook ad campaigns.
|Facebook Ads Automation Tools||Official Links|
|1) Reveal Bot||Check It Out Now|
|2) Connectio||Check It Out Now|
|3) ConnectAudience||Check It Out Now|
|4) ConnectLeads||Check It Out Now|
|5) ConnectRetarget||Check It Out Now|
|6) ConnectExplore||Check It Out Now|
|7) FunnelDash||Check It Out Now|
|8) Perfect Audience||Check It Out Now|
|9) Canva||Check It Out Now|
|10) Albert||Check It Out Now|
|11) Zalster||Check It Out Now|
|12) Hootsuite Ads||Check It Out Now|
**Please note that this list has not been arranged in terms of ranking of the mentioned programs. This is an unbiased list showing the best programs that you can use to automate your FB ad campaigns.
1) Reveal Bot
Reveal Bot is an AI-based ad automation tools that can be fully integrated with Slack, one of the fastest growing instant messaging tool for team management. Reveal Bot gives you live updates on the progress of your campaigns use artificial intelligence algorithms.
Integration with Slack allows you and your team to receive reports with comprehensive details about your campaigns. The tool lets you view to reach, impressions, clicks and share them with your team members. Furthermore, you can even determine whether these metrics have improved or not over a given period of time.
You can even pause an ad without having to leave Slack when the ad isn’t performing well. Reveal Bot helps efficiently automate your ad campaigns even when campaigns start to head south and you are not around your computer. The idea behind this is the sooner you can cut off a decaying ad, the more money you will save.
Reveal Bot has a useful graph feature which ensures that data visualization is a tremendous tool for recognizing trends and allows you to compare two metrics from your campaign, displayed visually.
The tool lets you determine whether or not you’re scaling your campaign effectively by analyzing the correlation between ad spend and click through rate. Reveal Bot is a freemium service to try. However, you’ll have to purchase the $49 per month package for small businesses, if you wish to try unlimited reports, alerts, and automated rules.
Connectio is a powerful suite of tools that have been designed with the aim to make your Facebook advertising more effective and high converting. This platform offers some very powerful tools to make your marketing efforts smarter so that you can stop wasting money on the wrong audience. This ultimately allows you to have more money to target interests with actual potential.
Connectio offers four performance-oriented that have the potential to take your ad campaigns to a whole new level. Each of these has its own use. Two of these allow you to make the most of your CRM and email Automator to coordinate your Facebook advertising, while the other two take the guesswork out of interest targeting and retargeting.
|TOOLS||WHAT IT DOES|
|ConnectAudience||Synchronize your autoresponder with Facebook custom audiences.|
|ConnectLeads||Connect your Facebook Leads ads to your email CRM.|
|ConnectRetarget||Run retargeting campaigns based on how users act on your website.|
|ConnectExplore||Reduce Facebook ads spend by improving your Facebook targeting.|
Connect Audience allows you to segment your email lists based on your subscribers Facebook behaviors and then save your contact lists as customer Facebook audiences. On the automation front, ConnectAudience even lets you automate one type of marketing based on individual responses to the other.
Let me explain this with a perfect example;
Whether or not a Facebook ad is displayed to your email list can be determined on the basis whether your contacts have opened your email or not. Thus, this type of joined-up approach is indeed far better, more convenient and much more effective than blindly bombarding your audiences.
ConnectLeads allows you to leverage your Facebook audience to grow your mailing list. This can be solidified by the fact that it’s harder to get sign-ups in traditional ways since more users spend their time on mobile devices. So when a user clicks through on your ad, this tool lets you capture their respective email address.
The best part is that the entire procedure is completely automated and there is no typing required whatsoever. The entire thing involves just one tap on the ad and a second to confirm the signup.
ConnectRetarget informs your Facebook advertising with the help of your web-traffic so you are able to reap the benefits of retargeting. This tool is extremely easy to use and you can easily create and configure your ads around whenever someone visits your site.
The setup is quick and easy and you will be able to get up and running within a couple of minutes. The best part is that the tool also integrates directly with big platforms like WordPress and ClickFunnels.
There is nothing too complicated about ConnectExplore as it is based around a very simple ‘audience search’ interface. All you need to do is simply enter a few search terms, and you will be instantly provided with a long and comprehensive list of potential targeting areas. Simply select your target areas, and once you have selected a few of these, you’ll also be offered suggestions for more with the ‘automated suggestions’ feature.
ConnectExplore also makes sure that there is no need for split testing by displaying which interests are giving the best results in real time. You are directly provided with valuable insights about the performance of your selected interests and can then remove under-performing interests with just a single click. Connectiowere able to generate $7000 with $3000 worth of advertising after testing this tool during the launch of their other platform, UpViral.
FunnelDash is one of the most popularly used ad marketing tools that is perfect to encourage conversation that makes you the expert and gives you instant credibility to create and handle high converting campaigns. The software has been commended by both critics and customers for its ease of use and great customizations available on the audit when dealing with potential clients and proving your credibility and how you can effectively help them.
The ease of implementation for a wanted service is something that sets FunnelDash apart from others in its niche. Making things work on an ongoing basis is very easy once you get a Prospect. But perhaps the golden ticket here is that you can even have an assistant handle the maintenance. This would effectively allow you to grow more prospects to clients.
8) Perfect Audience
Perfect Audience is a popular ad automation platform that specializes in retargeting audiences and makes setting up and running retargeting campaigns very simple. The platform gives you instant access to relevant content to help convert by giving you the ability to retarget audiences with their powerful retargeting tool. You can target people who hit specific product pages on your website by planning your campaigns and setting up the audiences in advance.
Perfect Audience altogether is extremely easy to use, even for somebody who is not too familiar with the advertising space. The program’s interface is intuitive, offering a clean dashboard which makes viewing results very easy. From creating ads to setting up campaigns and viewing your results, Perfect Audience is easy to use in many areas.
The Regex option lets publishers create retargeting lists from sites with different domains. Campaigns are extremely customizable and easy to edit throughout. Perfect Audience makes moving customers through the sales funnel easy.
Canva is one of the most popularly used tools designing tools used for creating automated ad campaigns and revolves entirely around intuitive controls such as drag-and-drop. This makes adding, removing, and editing elements on your canvas cool, hassle free and extremely time-saving. This also means that you have complete control over the entire designing process, simply because the software you get to decide how your ad campaigns and banners look like, instead of being handed page grids and object distribution features that lack customization options.
You can also use the search function to browse an enormous repository of images to find the perfect image that suits your campaign along with the Text tab to add free text that can be resized, stylized and customized text with built-in backgrounds.
Canva also shows live orientation guides as you drag objects around, to make sure that you don’t get lost midway while designing your campaign. Though this feature is not as sophisticated as those used by online typesetting services such as LucidPress, it still does ensure that your work is done the way you want it to be.
Canva elements are completely free to use, but there are several images you’ll see on search results that are Premium, and once you download your design will cost you $1 per image. However, one very good thing is that you can easily upload your own photos or graphics, or use ones you have on Facebook to create cool and attractive banners for your ad campaigns.
Albert is globally being touted as the first-ever artificial intelligence marketing platform that is used by some of the world’s leading brands for driving fully autonomous digital marketing campaigns.
The platform was created in 2010by Algorithms and runs on the primary mission to liberate businesses from the complexities of digital marketing. Albert not just replicating the existing efforts of the online business, but also executes them at a pace and scale not previously possible.
Zalster is an application that uses sophisticated algorithms to replace human imprecision with artificial intelligence. The program is considered to be one of the best in its class and helps businesses optimize bids, budgets, targeting and ad creative with an aim to fetch you the best possible results.
The application features a neat and well-organized dashboard that gives you access to all the necessary options and helps you visualize the status of your campaigns. It also provides live updates via Slack. The most useful feature offered by Zalster might be live updates via Slack and split testing.
Though altogether the program is pretty easy to use, probably the trickiest part of a campaign is deciding which conversion event to optimize for. Most of the marketers in the internet sphere usually optimize for purchases, since that’s the end goal, but apart from this conventional approach, you can also receive better results by optimizing for “add to cart” or “add payment information”. This is primarily due to the fact that Facebook has more data to work with.
The split testing feature allows publishers to split test for manual bidding as well as for conversion events. By split testing different ad sets, you can determine which variant provides you with the lowest cost per acquisition before you start scaling.
In terms of pricing, Zalster uses an innovative pricing model and the cost is 5% of your total Facebook ad spends every month. The minimum fee is of $495. Zalster is not made for small scale businesses, however, it can be a wise investment for you if you’re spending tens of thousands of dollars on Facebook ads every month.
12) Hootsuite Ads
Hootsuite is an extremely popular platform designed to help you schedule and managing social media messaging and maximize your Facebook presence. The platform was formed as a result of a partnership between San Francisco-based Hootsuite and Facebook. The program has been designed to allow Small business owners to create and manage their advertising. It provides users with a neat Hootsuite dashboard that gives you all the tools necessary to promote your most important Facebook posts in the form of automatically formulated advertising.
Hootsuite is the first tool available to automate and simplify the social media advertising process and is known to help you optimize your most popular Facebook content based on your goals. All you need to do is choose your primary business objective for each ad. The tool will then automatically formulate ad content as a “sponsored post” based on previous postings and offers targeting suggestions.
What is Ads Automation?
Before getting into the details and intricacies of Facebook Ads automation, you need to first understand what Ads automation is and why they are useful for businesses. The admin of a website usually has a lot to handle every moment, ranging from posts to media to settings and customizations. So suppose you are running multiple ad campaigns, checking in every day and making adjustments may become an extremely tedious process especially if your business is growing rapidly.
Since advertisements are the primary source of revenue of any kind of online business you would probably want to achieve more freedom in handling your ad campaigns more efficiently, and this is where Ad automation comes into play. As the term suggests, Ad automation is a set of techniques that are utilized to automate ad campaigns and reduce manual efforts for business through the use of software, plugins and more.
Facebook Ads Automation
As you must have understood by reading the Facebook facts earlier that advertising on Facebook is one of the most lucrative ways to promote your brand, boost conversions and monetize your business.
We all know that Artificial Intelligence (AI) is developing rapidly and is becoming the next big thing in the field of automation. Most of the Ad automation solutions in the market today utilize artificial intelligence algorithms to help automate multiple ad campaigns to save time by reducing manual efforts.
Facebook, as we all know, has become the hub for ad campaigns and AI can greatly assist in the automation of these ad campaigns. There are a number of AI automation tools that have been designed to help you save time and money when running Facebook ads. If done the right way, automation can easily allow you to scale your campaigns, helping you achieve the freedom you desire without needing to micromanage everything.
Types of Facebook Ads Automation: AI Tools to Automate Your Facebook Ads 2020
Ads automation is a big thing in the field of online advertising today and there are dozens of creative & unique ways to utilize Automated Rules. Though ads automation is a really broad term, there are primarily 4 types of ads automation when it comes to Facebook.
This kind of automation sends you instant information about trends like high/low CTRs, budget spends, or Cost Per Conversion and more. Publishers will receive email alerts of all positive or negative performance trends with a list of the affected campaigns, ad sets, or ad creative.
Ad Set Scheduling
As we all know Facebook provides the ability to reach your audience 24/7 by effectively targeting them whenever you want. However, the performance can greatly differ by an hour of the day and eventually day of the week. Cost-conscious advertisers always consider that it is best to advertise in peak performance hours when most of their target audience is active on Facebook. This is considered much more cost effective as opposed to running evergreen ad sets, resulting in keeping the cost per conversion trends low.
This ad automation rule comes in handy when you have set the conditions for when you would like technology to make an optimization on your behalf. This often involves sending a notification of the change that occurred. The advantage here is that the advertiser does not have to make the change manually. This rule comes in real handy if you have optimizations based on some specific criteria over and over again.
Ad Creative Testing
Ad Creative Testing can have a profound effect on an ad set performance and the overall campaign. Testing different creative against your target audience is a really important aspect that advertisers need to keep in mind. The primary objective here is to reveal the messaging and timing on the basis of your target audience’s activity that results in generating the most qualified leads or sales.
There are several elements of ad creative testing that every publisher should know about:
- Multivariate testing
This involves testing different headlines, description copy, images, CTAs, and destination links.
- Ad flighting and sequencing
This point requires publishers to the group, align, and schedule clusters of ads to be triggered based on performance or time duration.
- Ad rotation rules
Ad rotation as the name suggests involves rotation of different ad creative based on performance or time duration.
Conclusion: Best Facebook Ads Automation Tools In 2020
Now if you are looking forward to automating your ad campaigns on Facebook, then you should very well know and understand the benefits that you can gain by doing so. Facebook has its own set of Automated Rules that allow marketers to select and trigger the exact metric conditions, look-back windows, and automated actions.
Ad automation on Facebook provides an exceptional layer of customization that empowers marketers to focus on strategy, audience targeting, and new ad creative creation by automating their most time-intensive optimization tasks.