In this article, we will provide the list of Best Landing Page Builders 2023
Which landing page builder is appropriate for your organization? Here are seven options based on your budget, objectives, and existing platform.
Creating leads that can be quantified is essential for driving sales.
Landing pages that do not convert will not help you drive sales.
It is crucial to segment, iterate, and ultimately optimize landing pages in order to improve campaign performance.
Here are seven of the best landing page builders on the market, as well as the reasons why each one is worth investigating.
1. Unbounce – Best For CRO
Unbounce is unparalleled in terms of traffic optimization.
Several features emphasize conversion rate optimization in particular. The responsive templates are also available with over 100 and 25 options, respectively.
It is easy to create multiple variants of a landing page with Unbounce for A/B testing.
Nevertheless, one of Unbounce’s most potent features is the AI-powered Smart Traffic feature.
Traffic is routed to the landing page variant that converts best based on visitor attributes.
The algorithm contains multiple attributes, including user location, device type, and demographic information.
Users can also opt-in to receive emails using Unbounce’s opt-in popups and sticky banners.
Moreover, if you are running paid traffic, you can utilize a feature known as dynamic text replacement.
Dynamic text replacement rotates the text on your landing pages to personalize the user experience for paid media user segments.
More than 15,000 businesses utilize Unbounce.
Pros:
- A drag-and-drop interface is simple to use.
- SEM campaigns with dynamic text replacement.
- AI-powered templates with more than 125 options.
Cons:
- CTA buttons cannot be customized.
- Redirects and integrations are only available in premium plans.
- Competitors have a steeper learning curve.
2. Clickfunnels – The Best Way To Drive Sales Leads
The entire funnel experience is focused on ClickFunnels’ segmented landing page experiences.
Clickfunnels makes it easy to create landing pages that focus on upselling, cross-selling, and down-selling.
Marketing professionals can take advantage of ClickFunnels’ sales-oriented features, premade landing pages, and training.
ClickFunnels was founded by a highly experienced direct response marketer, Russell Brunson. Russell developed a user-friendly, highly adaptable landing page builder that can generate sales leads.
The following are some of ClickFunnels’ best features:
- Membership Funnels.
- Checkout funnels
- Webinar Funnels.
And much more.
Pros:
- Designed specifically for generating leads, nurturing them, and closing them.
- Pre-built funnel systems are available.
- Top-tier marketers offer free and paid training events.
Cons:
- Landing pages can be customized less than those of its competitors.
- Creating unlimited funnels will cost small businesses a lot each month.
3. Wix– Best For Beginners
There is a reason why Wix has millions of users worldwide.
The Wix platform makes it simple to create attractive websites and landing pages.
Moreover, due to its highly intuitive drag-and-drop user interface, Wix has the shortest learning curve on this list.
The best aspect of Wix is its free pricing, making it the best option for users who are just getting started.
Wix also integrates with more than fifty payment methods.
In addition, if you are focused on eCommerce, you can create eCommerce landing pages to showcase new products and promote exclusive deals.
Wix also provides heatmaps to assist in optimizing the user experience in order to increase conversion rates.
Pros:
- Get started for free.
- There are several prebuilt templates available.
- There are several options for integration.
Cons:
- For more advanced options, there is limited control.
- Free option ads.
- Unless you upgrade, this domain name is not brandable.
4. Convert Kit – Best For Driving Email Signups
Convert Kit offers robust email journeys and a world-class landing page builder.
Additionally, starting is free.
The templates are visually stunning and highly customizable.
In addition, Convertkit provides access to thousands of images through a partnership with Unsplash.
Convertkit’s seamless automation integration with third-party tools is its primary selling point.
In addition, segmentation tagging enables the development of systems that personalize messages to improve conversion rates.
Pros:
- Get started for free.
- Free use of thousands of images.
- There are several options for integration.
Cons:
- There is a limited amount of A/B testing.
- Analyses can be more detailed.
5. Divi – Best For WordPress
As Divi is a WordPress theme, it is simple to create a landing page on-site. Elegant Themes constructed the Divi page builder.
Divi offers a variety of templates, powerful tools for editing content, a plugin, and an optimization tool for split-testing called Divi Leads.
Important as it is to create landing pages, iterative testing will increase your chances of success.
For instance, a recent Groove test increased conversions on a landing page by 100 percent.
Using Divi Leads allows you to create and test with minimal effort.
Pros:
- Templates of high quality.
- Pricing options that are flexible.
- Testing capabilities for A/B splits.
Cons:
- Due to Divi’s many features, there is a learning curve.
- Support is limited.
6. Instapage – Best For Agencies
Similar to Unbounce, Instapage offers highly customizable landing page creation features.
In addition, it provides 80 premium templates.
This drag-and-drop landing page builder provides you with the following powerful features, whether you are creating from scratch or modifying one of the eighty templates:
- This is a form builder.
- Widgets that can be customized.
- Options for integration.
In addition, Instapage includes a useful feature known as Instablocks.
Instablocks allows you to create landing page assets that are reusable and can be imported into any of your previous landing pages.
The Instablocks feature will help free up bandwidth for agencies that must create multiple landing pages for their clients.
In addition, heat maps and A/B testing contribute to the enhancement of conversion rate optimization.
Pros:
- Page templates that can be reused.
- Heatmaps are built-in.
- Testing A/B.
Cons:
- Limitations on visitors.
- There is a limited amount of reporting.
7. Kickofflabs – Best For Promotional Pushes
Kickofflabs is excellent for landing page marketing campaigns.
Promotion of contests on landing pages can significantly increase your conversion rate.
Compared to other CTAs, contest CTAs have a conversion rate that is 3.73 percent higher.
In addition, Kicklabs can effortlessly organize viral giveaways, sweepstakes, and product launches.
Kickofflabs provides the following options for management:
- Waitlist for the pre-launch.
- Sweepstakes with bonus entries.
- Giveaways on the leaderboard.
Plus much more
The landing page builder is user-friendly and requires minimal training to set up promotions.
Kickoff labs also provide an SMS option for an offline giveaway promotion.
Pros:
- Option for SMS integration.
- There are multiple contest options available.
- Waitlist for pre-launch.
Cons:
- For websites with high traffic, pricing is more expensive.
- Template options are limited.
Quick Links:
- Instapage Pricing: How Much Does Instapage Cost Per Month?
- LeadPages Alternatives: Choose Which Is The Best And Effective?
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Conclusion: Best Landing Page Builders 2023
Depending on your primary objective for creating a landing page, the platform you select will have specialized features.
There is no correct answer to the question of which landing page builder to use.
Each platform has advantages and disadvantages.
To evaluate your options, you should consider your budget and business objectives, as well as the platform that best meets your requirements
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