Linkedin is one of the best social media platforms for generating leads as well as growing your business. It is called the ‘World’s Largest Professional Network’.
In this post, I have featured the 15 Experts sharing their best Linkedin Marketing Strategy in 2020 that really works.
15 Experts Share Their Best Linkedin Marketing Strategy in 2020
Let’s have a look at these strategies.
1. Maxwell Ivey
Maxwell Ivey: Maxwell Ivey is a totally blind man who transformed himself from a morbidly obese failed carnival owner to respected amusement equipment broker. People were inspired by his work and encouraged him to share more about being an entrepreneur who happens to be blind. That leads to three books, dozens of podcast interviews, traveling cross-country solo, public speaking. And hosting his own podcast called What’s Your Excuse? He now also helps others share their stories so they can reach new audiences and grow their brands. If you have questions for him, just ask.
Maxwell’s Best Linkedin Strategy:
I thought I’d share a few small changes you could make that would help your success on linked in. First, make sure your profile image and text are sending the message you want the world to receive. Try to include keywords that will be found in the linked in and other search engines. Add you are LinkedIn profile to your website home page and email signature. Share your profile link on your other social media profiles. And when attending a conference be sure to turn on the find nearby. I did this at a conference in March and made more connection than I had business cards. And I didn’t have to figure out how to scan in the Linkedin details when I got home.
2. Josh Fechter
Josh Fechter: Josh is the co-founder and CEO of Squibler
Josh’s Best Linkedin Strategy:
If you’re looking to do outreach on LinkedIn, then I recommend not using any automation tools. Instead, hire an assistant on Upwork or Freelancer to use your profile to message prospects based on unique facts in their profile to help generate leads. The extra human touch in an age where everyone is focused on automation leads to high reply rates.
With that said, if you do want to connect with target prospects at scale using automation, then I recommend the tool, GrowthLead. This tool syncs with Zapier pulls personal emails from almost all profiles, and each account is tied to a private server. It’s a little on the expensive side if you’re new to lead generation, but it’s worth the price if you want to take LinkedIn automation marketing seriously.
The last part is to build your network with care. Most people add as many individuals as they can to their network. Big mistake. It’s better to have twenty close connections you can depend on than a thousand you’ve never met. It makes a huge difference when you need help with your projects or looking to partner.
3. Mike Sims
Mike Sims: Mike Sims is the owner and founder of ThinkLions; a team of app developers and business plan writers that have helped dozens of startups bring their technology to life. With a background in business development and marketing, he works closely with entrepreneurs around the world – consulting them through challenging situations and identifying valuable strategic opportunities to advance their businesses.
Mike’s Best Linkedin Strategy:
While we also use things like LinkedIn ads, the most important part of our LinkedIn strategy is maintaining our offline network, online. For clients that we work with, we add them on LinkedIn immediately. We also ask them to endorse us and detail their experiences working with us. We have found that even with our other marketing efforts (such as organic or paid search), many prospects visit our About Us page, and then visit our LinkedIn pages before contacting us for a consultation. By strengthening our personal pages with customer reviews and endorsements, we are able to build brand credibility, trust among our customers, and increase our overall conversion rate.
4. Andrew Davis
Andrew Davis: Andrew is renowned for helping organizations transform their business development, communication, and marketing activities through digital platforms. His highly engaging strategic workshops show how a ‘digital lens’ can attract new business and improve relationships with existing customers while answering the most popular question in digital right now: ‘So What?’. Andrew counts many of the UK’s most prominent corporate names among clients he has delivered to such as KPMG, Ogilvy, Tescos, o2, Accenture and The Royal Mail.
Andrew’s Best Linkedin Strategy:
As LinkedIn has recently changed its algorithm to support more niche based content then viral, it is wise for us to pick around 3 areas and go deep into them. Ie, innovation, SEO and Medtech. The more you speak, post and engage around similar topics, the more data you are feeding the algorithm, which will help you appear on more relevant feeds.
Another strategy, even though this can be time-consuming, is whenever you get a notification from someone with a birthday, promotion, etc, is to engage with them. LinkedIn has a scoring system (Social Score Index (SSI)) and this helps increase that score, which in theory helps with awareness.
5. Ted Rubin
Ted Rubin: Ted Rubin is a leading Social Marketing Strategist, Speaker, Author, Provocateur, CMO of Photofy, and MC/HOST of Brand Innovators monthly Marketing Summits. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR.
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people… #NoLetUp!
Ted was Chief Social Marketing Officer (a new title he created in 2011) of Collective Bias… and a principal shareholder until the November 2016 acquisition by Inmar.
In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat, and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships, you built with the blogger community, clients and employees, you drove the epic growth.
His book, Return on Relationship, was released January 2013, How To Look People in the Eye Digitally was released January 2105 and The Age of Influence… Selling to the Digitally Connected Customer was released in May 2017.
Ted is currently writing his latest book, along with business partner and Retail Thought Leader John Andrews titled Retail Relevancy.
Ted’s Best Linkedin Strategy:
First of all… curious who made you the arbiter of what does and does not belong on LinkedIn?
Second… LinkedIn is a “social” network and a place for conversation that the person posting wishes to foster. I am the person, and this is the conversation I wish to foster.
Third… this is incredibly relevant to business relationships. I want people I do business with to know how I feel about a myriad of topics… that sharing, engagement, and conversation are what builds relationships and relationships are at the heart of my business, and hopefully yours too.
Fourth… I want to reach as many people as possible with this message, therefore, I post to every network where I have followers. Point made… it reached you, for better or worse.
Fifth and finally… my blog, TedRubin.com, is called “Straight Talk” because I say what I mean and mean what I say, and speak from my heart. As Dr. Seuss so aptly stated (or so we believe), and a quote I have repeated to my daughters over and over again…
“Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.”
Also a little advice for people here using LinkedIn to connect, more of a very strong suggestion… stop sending out invites without a personalized note, and best if that note offers a reason you want to connect. And whenever accepting a connection, ALWAYS write a note back, even if the one you received did not have one. Make it all personal… do what you can to initiate engagement.
Just saying, people… it’s all about building relationships, not just being connected, and the first step of that relationship is the introduction… especially if we have never met!
And so close here is a DON’T… Don’t tag all the people you would like to pay attention to your post, and “like” it (unless of course they are specifically mentioned for a valid contextual reason)… it smells of desperation for likes and views.
Instead, if you feel the need to request support for the post beyond your basic LinkedIn reach/engagement, I suggest tweeting it and sharing it on other platforms to reach others who follow you there, and you can email a list of friends/colleagues, etc., with a link to the post, and ask them to please support by liking and/or sharing the post. Or even better give them a call… “What, use the talking aspect of a phone, unheard of.”
That way you are upfront with what you are doing, transparent in your goal, and you will keep the post clean and free of all those clearly self-serving tags, to the viewing public.
Relationships are like muscle tissue… the more they are engaged, the stronger and more valuable they become. #RonR… #NoLetUp!
6. David Leonhardt
David Leonhardt: David runs THGM Writers, helping clients create great content and promote it to the world.
David’s Best Linkedin Strategy:
I should follow my own advice more often, but when I really want engagement, I make longer posts. When you just drop a link, people are less likely to see the post. That makes sense. Link sharing really is more of a Twitter thing. LinkedIn is more for serious business sharing and making connections. And so, it is important to put a serious business face forward. The results can be tangible. When people see what I write and what I share, it sends a message. And I have gotten messages from LinkedIn connections as a result of what I post – messages that have resulted in paid work. So LinkedIn is more than just about getting your name out there. It establishes a reputation and helps set up work. But the key is to show your quality.
7. Amber Osborne
Amber Osborne: Seattle, WA based award-winning CMO of virtual reality meeting software rumii, at Doghead Simulations. Former Co-Founder and CMO of a machine learning-based social media software company, Meshfire. Ranked #2 in Forbes Top 50 Most Influential CMO’s on Social Media in 2016 and one of the Top 25 VR Influencers.
Marketing strategist with over 10+ years of consistently delivering pioneering digital media strategies and solutions. Clients and partnerships from small start-ups in technology to internationally-known brands such as Adobe, Audi and Lenovo and previous background in marketing/business development in the music and video game industries.
Amber’s Best Linkedin Strategy:
First things first, make sure your LinkedIn is updated! Not only with your newest job changes but your headshot, your job roles, and accomplishments. One thing people forget to do is change their industry selection and this can help greatly with the traffic coming to your profile. Second, have a blog post that maybe didn’t get much traction on your blog? Repurpose it as a LinkedIn article. Use those hashtags that are relevant to the content. Finally, be visual! Easily make graphics in programs like Adobe Spark that supplement your post. LinkedIn Live Video is also a program in beta currently that you might want to try to enhance your audience.
8. Karen Yankovich
Karen Yankovich: Karen teaches businesses how to tap into the authentic, recurring revenue stream that emerges from this platform. Together, clients and he capitalize on this tool for long-lasting, business-altering results. Take the first steps towards putting yourself on the success track to LinkedIn mastery with my free video series: LinkedInProfileTips.comAs a founder of Uplevel Media, Karen has got products and services to fit all business sizes and budgets, From free training like freelinkedinworkshop.com, group coaching, and DIY programs, to private LinkedIn strategy coaching and consulting, we make sure you’ve got that reliable and repeatable revenue stream!
LinkedIn Lead Generation
LinkedIn Marketing & Profitable Strategy
Corporate and individual LinkedIn Profile Design
LinkedIn strategy design, development, and execution
Social Media Speaking and Seminars
Corporate Training and Workshop Development
Targeted Market Identification and Development
Karen’s Best Linkedin Strategy:
1. Quality over Quantity
These days, people think they need to constantly be posting to stay top of mind on LinkedIn, however, since LinkedIn is now one of the biggest aggregators of professional content, you actually should focus on posting quality content maybe 2-3 times a week, instead of focusing on how much you can post
2. Spend time on targeting
LinkedIn Sales Navigator is a game-changer this year! Deep dive into targeting your ideal clients using LinkedIn sales navigator to get the most qualified list possible.
3. Building actual relationships with people
Even though everything is digital nowadays, LinkedIn is still a social network, which means you need to be social! The point of LinkedIn, like I mentioned in one of my Good Girls Get Rich podcast episodes, is to build actual relationships that turn into paid customers. Focus on connecting online to bring those relationships to the real world.
9. Beverley Theresa
Beverly Theresa: Beverley Theresa helps businesses and brands win at social media marketing through consulting, training, online learning and speaking engagements. Her hands-on experience has led her to work directly with clients such as the United Nations Association in Canada, Cushman & Wakefield, and Rogers Communications.
With over eight years in the social media industry, she is a regular guest on podcasts, web series, and a crowd favorite featured speaker at conferences. Audiences love Beverley’s humor, sass, authentic viewpoint, and real-life examples that clearly illustrate strategies and tactics to help businesses improve their social media marketing.
Beverly’s Best Linkedin Strategy:
My biggest LinkedIn Strategy for 2019 thus far hasn’t really changed from last year. Curating and writing really great articles/blog posts and sharing them on LinkedIn. Basically, keep providing that free value to serve your audience and eventually they will serve you back. As a social media consultant, I’m constantly catching up with changes in algorithms, new tools, and resources, so it’s important for me to share my findings with my audience. In addition to getting engagement and more awareness of my personal brand, valuable articles also result in more connection requests and more *actual* leads.
It’s important to think about what your audience finds interesting, how you can help them and what you want to be remembered for. If like me, all you post about is social media and digital marketing, eventually, people will just automatically think of you when looking for help with these services.
10. Ryan Biddulph
Ryan Biddulph: Ryan Biddulph helps you retire to a life of island hopping through smart blogging at Blogging From Paradise.
Ryan’s Best Linkedin Strategy:
LinkedIn is about completely passive to me as a traffic and income source. Here’s why; tags and even passive traffic responding to sizzling, helpful content, seems to flow my way because LinkedIn is a network of serious, savvy, inspired professionals. People using LI seek me out based on the helpful content I publish via my blog. I do little else save 2 things: publish aligned content to help you solve blogging issues and add related tags to pop up in search queries.
Example; recently, someone reached out to me to place a sponsored post on my blog. The individual mentioned my profile appeared in response to a “blogging” search on the platform and also noted me being featured on Virgin, Forbes, Fox News, and Entrepreneur, as per my bio. I add hashtags sometimes – including the “blogging” hashtag – so the tag and helpful content send a loud, clear message to LinkedIn and users; I know my blogging stuff. Since I tag and share effective content, traffic flows to me, almost entirely passively. I literally only share a blog post any time I publish a post, add blogging-themed hashtags and allow the algorithm to drive people to me, passively.
Do not work like a dog on any network, connecting in a mad dash. Blog with posture. Feel abundant, think through your campaign, write helpful content, then add tags related clearly to your blogging niche. Make sure you complete your bio to reflect on how you help people. The sponsored post seeker noted my features on top blogs and my blogging insights because he read my LinkedIn profile.
11. Luke Marson
Luke Marson: An experienced solution architect and widely-recognized expert in SuccessFactors and SAP ERP HCM. Provides end-to-end HR and HR technology strategy, advisory, assessments, roadmaps, transformation, optimization, and implementation services for large, global enterprise customers. Proven expertise in SuccessFactors Employee Central and integrating SuccessFactors with SAP ERP HCM, as well as working with customers on assessing cloud migration and building adoption roadmaps and strategies. 13+ SuccessFactors Employee Central and SuccessFactors integration engagements completed.
Luke’s Best Linkedin Strategy:
Posting relevant content to help educate the community is a #1 strategy for me. Keeping the community up-to-date and informed with the latest relevant, quality information is important to enable a flourishing ecosystem.
12. Yann Ilunga
Yann Ilunga: Yann Ilunga is a podcasting consultant, podcaster, and communication strategist who helps business owners get people into their pipeline by leveraging podcasting, podcast guesting or both.
Dubbed ‘Unicorn-Level Digital Marketing Expert’ by Inc. and ‘Podcasting Advocate’ by Forbes, he’s the creator of what Forbes named ‘Podcasting Community to Join’: the Podcast Growth Mastermind.
Yann’s Best Linkedin Strategy:
1) Keep Your LinkedIn Profile Updated:
This first point sounds pretty straightforward but quite many professionals forget to add new things to the profile. Have you recently launched a podcast, have just published a book or have a new service that’s become available?
Consider adding relevant information about it in your LinkedIn profile.
2) Consistently Grow Your Network of Contacts
Make sure to make this part of your routine — whether it’s something you do on a daily basis or every week…you need to carve out some time to grow your LinkedIn network (you can even consider hiring an assistant to help you with that).
Think about the different layers of your network and various stakeholders you’d like to connect with: prospects, current and former clients, influencers, podcasters (to be interviewed) and members of the press, conference organizers, affiliates, brands and other individuals for possible collaborations.
3) Share Your Expertise on a Regular Basis
While having a complete profile will help you stand out, it’s consistently sharing your expertise that will really make a difference when it comes to attracting prospects and lead-generation.
Whether you do that by regularly publishing relevant pieces of content and news as LinkedIn updates, you write LinkedIn articles or use the new LinkedIn live video feature, you should make this point part of your strategy.
There are several ways to showcase your expertise on LinkedIn, including articles, podcast interviews you’ve done as a guest, video of your presentations, case studies and Q&As.
And remember that social media is about being SOCIAL, which means that you should also make a point to reply to comments and questions you may get, as well as to spark conversations with those you’re interested in connecting with.
13. Adeyemi Adetilewa
Adeyemi’s Best Linkedin Strategy:
Here are some of the most practical LinkedIn strategies you should apply in 2019:
1. LinkedIn is so much more than a job database.
Outside of just applying for jobs on the jobs board, how else are you using LinkedIn for your business?
It is a tool and platform for personal branding and creating meaningful connections.
LinkedIn should be an extension of your business.
As a business person, I make sure that I connect with people in the industry or companies am interested in.
And at the same time, I don’t reject connections from people from other industries or companies even if am not interested in them.
For them to have reached out to me, it means that we share similar goals in one way or the other.
2. Keep your LinkedIn summary interesting and professional.
“Customers will judge a company of 100,000 employees simply by 1 experience, 1 conversation, reading 1 LinkedIn profile.” Ciortea
One of the first things your network on LinkedIn will check is your profile summary.
A great summary will sum up your personality and professional history.
Keep it interesting and engaging based on your goals on the platform. But don’t go overboard.
Your LinkedIn summary is the best place to include a call to action for networking purposes. Make it count.
14. Larry Kim
Larry Kim: CEO of MobileMonkey, and founder of WordStream
Larry’s Best LinkedIn Strategy:
LinkedIn is one of my favorite social networks because it gets tons of organic engagement.
The way the LinkedIn news feed algorithm works is it looks for engagement. And different types of engagement are rated on a scale: Longer-form engagement, like longer comments or comment threads, are weighted more than short comments, which are weighted more than likes.
If you look at my LinkedIn posts, I post about 50/50 entrepreneurship and tech updates mixed with posts on the best chatbots and Facebook Messenger tools.
I optimize LinkedIn posts for high user engagement by following these 3 simple LinkedIn optimization steps:
1. Post lots of content on Twitter organically.
2. Look for tweets with a ton of comments, retweets, and likes.
3. Use the top posts from Twitter as a guide for LinkedIn updates.
Essentially Twitter is a testing ground.
The best performers on the Twitter graduate to LinkedIn where they will be top engagement unicorns in your LinkedIn feed. Then when you post content that promotes your business, the business-centric content will get better results.
15. Jimmy Rodriguez
Jimmy Rodriguez: Jimmy Rodriguez is the COO and co-founder of 3dcart, an all-in-one eCommerce solution. Jimmy is focused on helping Internet retailers succeed online by providing ecommerce resources, developing strategies, actionable plans and customer experiences that grow and improve performance.
Jimmy’s Best LinkedIn Strategy:
LinkedIn is about networking, so my advice is to remember that it’s not “all about you.” Of course it’s important to share your own content and put yourself out there to build connections, but if you only self-promote, you’re not making the most out of the opportunity to connect. Members that don’t interact with others generally leave a negative impression — and no, simply adding a connection doesn’t count as interaction. If a LinkedIn profile rarely ventures out from its own page and shares nothing but its own content, many will assume it’s an automated bot, or at best see you as unsociable.
That type of impression can stop people from seeing the value you provide. Instead, share others’ content that aligns with your company’s niche or goals, and don’t be afraid to praise others even if you feel they might be your competitors one day. Being approachable and willing to “share the spotlight” will make others much more interested in working with you and more likely to share your content as well.
Conclusion: 14 Experts Share Their Best Linkedin Marketing Strategy in 2020
We hope you enjoyed reading this Linkedin Experts roundup. Also, you might have found the Best Strategy for Linkedin as you have now the experts opinions in front of you.
Feel free to tell with us which social media tool do you use for your brand tracking and monitoring, just drop a comment below. If you liked the post, then you can share it on various trending social media platforms like Facebook, Twitter, and LinkedIn.