7 Best SERP Tracking Tools 2021– Best Rank Tracker Tools For Content Marketers

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Do you want to know how your website or blog post will be ranked by Google once it is published? To find out, look at the search results for your keywords or phrases.

There are several SERP checker software available. They all have various benefits and serve different goals, so before you choose the best tool for your marketing needs, you must first understand what each tool can do.

My goal is to help content marketers and small business owners make the best decision possible on which tool would best fit their objectives.

More than just tracking keyword ranks is available with the best SERP keyword tracking tools. They send you notifications, warn you when you’re losing ground, and congratulate you when you beat your competitors. They give detailed information and analysis of how your keywords rank in various SERP parameters.

To observe how their material is performing online, content marketers may utilise rank tracker tools. These tools can help you assess your content’s success and determine what needs to be done to improve it.

Things To keep in Mind While Choosing Top SERP Tracking Tools

  • There is no direct access to Google’s data for any tool. Each SERP tracking tool analyses the search results in its unique way. None of them will be 100 percent accurate.
  • Some technologies are better suited to tracking localised, very detailed rankings. Others are better or less expensive for those that require SERP tracking throughout the country (USA, UK, Australia, for example)
  • Consider how frequently you require upgrades. Daily updates may appear to be a good idea until you remember that rankings change frequently and that the general patterns are what matter. And data may not be up to date on a daily basis.
  • Do you need to compare ranks across several search engines? (Google Mobile, Google Desktop, Google Maps, Bing, Yandex, and other similar services) If this is the case, the expenses might quickly mount if each search engine is treated as a separate term to be recorded. Check to see if the programme allows you to track a single keyword credit across several search engines.
  • Do you need to keep track of your rivals? Some rank trackers charge more to track competition, while others only allow you to track one or two domains.

Top 7 SERP Tracking Tools:

1. Ahrefs

Ahref

If you’re looking for anything in the pricing range of Ahrefs, Semrush is a better option. I just published a tutorial on when it makes sense to purchase Ahrefs vs Semrush. As a result, I determined that rank tracking is one unique instance in which Semrush excels.

On the basic level plan, Ahrefs updates just once every 7 days, and only once every 3 days on the most costly levels.

There are a few other small changes, but that one distinction alone is reason enough for me to choose Semrush for ranking monitoring (which updates daily on all plans). Any decent rank tracker should be updated on a daily basis.

2. SERPwatcher

SERPWatcher

SERPwatcher is another tool with a pleasing user interface that makes using the app more enjoyable. The Mangools team has clearly spent a lot of time fine-tuning the aesthetic of their product to make it not only easy to use but also beautiful to look at.

A monthly or yearly subscription to the Mangools tool suite is offered. Individual items like the keyword finder and link miner are not available for purchase separately, but the pricing is reasonable given the amount of power you receive in one SEO toolkit.

For around $30 per day, you may track up to 200 keywords.

The Premium plan, which costs around $40 per month, includes 700 monitored keywords, resulting in a significant boost in value for double the monthly charge.

A free 10-day trial is available to see how great it is.

3. Serpstat

SERPStat

Serpstat is another Ukrainian competitor. Almost 100,000 active users conduct tasks such as rank tracking, keyword research, backlink analysis, and site audits.

At the time of writing, they were undergoing a price adjustment, which included the removal of the low-cost $19 plan for 200 keywords.

The lowest package will now start at $69 for 500 keywords, making it a pricey rank tracking tool. To be honest, Serpstat has evolved into a mini-Ahrefs that performs far more than just rank tracking.

4. Wincher

Wincher

Wincher is a Swedish product that celebrates simplicity. The good news is that their prices are genuinely modest. 500 keywords with daily updates will set you back €29 (about $34) each month.

They currently only track Google, so if you are looking for other search engines, you should go elsewhere. The rating tables are well-organized and include all relevant information. Columns can also be completely personalized. It also displays which SERP characteristics are relevant to your term and whether your site appears in any of them.

You can detect weak points in your content by using the Pages tool. It’s adequate, but it doesn’t consider synonyms in the same manner that Google does. Nonetheless, it can undoubtedly be beneficial to some.

5. Advanced Web Ranking

Advanced Web Ranking

Advanced Web Ranking is a comprehensive keyword tracking solution developed on a holistic architecture that leverages a variety of relevant techniques.

The primary goal, in this case, is to track and report on keywords. Secondary features include white-labeling, performance reporting, keyword optimization, competition analysis, and traffic analysis.

It’s clear from the name that the creators behind this solution wanted to design a system that was considerably more complex than standard rank monitoring systems. Well, I have to confess that they accomplished this, and even managed to outperform the majority of other service providers in this sector.

If you thought supporting tens of search engines was remarkable for a tracking tool, consider using one that goes far beyond. It turns out that Advanced Web Ranking has access to over 3,000 search engines in over 130 countries.

AWR is a great choice for hardcore SEO data addicts that want a lot of flexibility, API connectors, and bulk data reports. As a result, Agencies and big Enterprise SEO businesses should definitely consider Advanced Web Ranking in this case.

6. ProRankTracker

Proranktracker

ProRankTracker is a feature-rich program. It can compete with AccuRanker as a premium program, but it starts at a cheaper price ($25), making it more accessible.

It’s also incredibly scalable, starting at a very cheap cost (for a limited version).

Although certain essential features (e.g. on-demand ranking updates) are only available at higher pricing levels, it allows you to get started and progress to more complex capabilities (if you want to).

If you’re a seasoned agency in need of sophisticated capabilities and white label reporting but don’t have the funds to invest in AccuRanker, ProRankTracker is a good option. It’s fantastic, but it’s not for beginners.

ProRankTracker is an excellent mid-tier solution that is also cheap. It’s on the cheaper side, but it offers some interesting capabilities, such as YouTube video rank tracking. If you’re a video marketer, ProRankTracker is a must-have tool.

7. SERP Robot

SERPRobot

This is frequently marketed as a free SERP ranking tracker, however, it is only available for a limited time. In other words, there is a two-week free trial. Nonetheless, the costs are reasonable. While I find the UI to be a touch clumsy, it is a widely used and respected SERP tracking tool among SEOs and marketers.

It’s worth checking out to see whether it suits your demands and if the interface is user-friendly.

The pricing scheme is likewise perplexing. They definitely need to clarify things. One thing is certain: this is not a tool for inexperienced marketers or those with limited time. This is a tool for dedicated SEOs who can get beyond the complicated onboarding and strange price.

A month’s worth of 300 monitored keywords costs $9.99. It’s worth noting that there’s frequently a special deal available that provides you a 50% discount on this. The results are updated on a daily basis, so it’s a terrific offer for anyone who wants to keep track of SERP changes on a frequent basis.

Final Thoughts- SERP Tracking Tools 2021

Remember to evaluate SERP tracking solutions based on the number of keywords they can track, the platforms they track on, ranking reports, the precision and quantity of information in the subsequent reports, SERP monitoring, and overall cost while making your decision.

Have you found a keyword rank tracking tool that you enjoy using? Why do you enjoy it and why do you think it’s superior to the other applications on the list?

Do let us know in the comments section below!

Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from ecommerce, startups, social media marketing, make money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like : DesignSkew, Crazythemes.com, Oldgeekjobs & Need4Hosting.info.

Leave a Comment