What is The Best Time To Post On Instagram 2023?

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Posting content on Instagram at the right time is key to gaining followers and engagement. Knowing when to post can be tricky, as it depends largely on your target audience and where they are located around the globe.

This article will provide an overview of the best time to post on Instagram, so you can make sure your content reaches a wide range of people.

A Little About Instagram

Instagram is a free photo-sharing and video-sharing social media platform. It allows users to share photos and videos with friends, family, and the wider public.

Instagram also features editing tools that allow users to customize their images before posting them on the platform.

Users can use hashtags to make their posts discoverable by others with similar interests, as well as follow other people’s accounts they are interested in. 

best time to post on instagram

The app also offers messaging capabilities allowing users to interact with each other directly through private messages or group conversations.

Instagram has become an important part of many people’s lives around the globe, offering a platform for self-expression and enabling us to connect with people across the world through shared experiences and interests.

From its humble beginnings as a photo-sharing app, Instagram has grown into an influential platform that is used by millions of people daily. 

There are now over 1 billion active monthly users on the platform and it continues to grow. It offers a unique way for users to connect with each other, share stories, and create meaningful connections.

Instagram’s success is owed in part to its ability to combine creativity and technology in a fun and engaging way. The app is constantly evolving and introducing new features that keep users engaged with both the platform itself and their peers.

Some of these key features include Stories, AR filters, Live streaming, Reels, and Shopping tags that allow people to both express themselves creatively and interact with brands in innovative ways. 

What Time Are Instagram Users Most Active?

First, keep in mind that the globe is divided into several time zones. Therefore, it is crucial to understand which part of a worldwide audience you are attempting to target since the timings that follow depend on their particular time zone.

Once you’ve done that, use logic to consider what individuals really do on a regular basis. Most individuals check social media as soon as they get up. 

So, a good time to publish in the morning is between 7 to 8 a.m. Lunch breaks are another occasion when individuals often use their phones.


Posting between 11 and 1 p.m., when users are most likely taking a break for lunch, can assist to elevate your post closer to the top of their feed.

Keep in mind that many of these advised hours have greater flexibility now that individuals work from home more often.

Additionally, before going to sleep or soon after work, people often browse social media. While most days this isn’t a major posting period, on Sundays the peak hour is from 6 to 8 p.m.

You may thus generally send out postings around the beginning of the day, around noon, and in the evening or just before people go to bed.

The age, demography, and industry of your target audience may all affect the publishing timings, so keep that in mind. Do extra study on your target market before becoming an evening poster since that is especially true of postings made in the evening.

Case Studies On The Best Time To Post On Instagram

It is best to examine data from many research than to focus just on one. The optimal time to post on Instagram might vary based on a number of variables, so we’ve compiled data from various sites below to see what their study has to say about it.

1. Influencer Marketing Hub:

The greatest day to post on Instagram is Thursday, according to research done by Influencer Marketing Hub. The optimal timing changes from day to day.

Their research showed that 11 AM on Wednesdays, 2-3 PM on Thursdays, and 10 AM on Fridays are the ideal times to post on Instagram.

2. Later:

The average time to post on Instagram is between 5 AM and 6 AM, according to different research by Later that examined over 35 million posts.

Another research from Later found that Wednesday from 10 a.m. to 4 p.m. and Thursday from 9 p.m. to 11 p.m. are the worst times to post on Instagram.

3. SproutSocial:

The two greatest days to post on Instagram, according to SproutSocial’s study, are Wednesdays and Thursdays. This conclusion was reached after examining data from 30,000 accounts.

Additionally, between 10 AM to 1 PM is the ideal time to post on Instagram. In a similar vein, SproutSocial identified Sunday as one of the worst days to post on Instagram because of the likelihood of poor interaction compared to other days.

How Often Should You Post On Instagram?

Posting frequency on Instagram is an important factor in growing your account. You want to provide interesting and engaging content for your followers, but you don’t want to be too overbearing.

The optimal posting frequency can vary depending on the type of content you create and how much engagement it receives from viewers.

In general, experts recommend that businesses post once a day on Instagram. This ensures that your brand stays top-of-mind with followers while giving you enough time to brainstorm creative content ideas and curate a cohesive look for your feed.

Additionally, research shows that posts with higher engagement tend to occur closer together throughout the day, suggesting that more frequent posting might lead to better overall results.

If this approach works well for your business, you may benefit from posting more often.

best time to post on instagram

To get the best results, it’s important to experiment with different posting frequencies and measure the engagement rate of posts. 

If you’re consistently receiving a high number of likes and comments on each post, then increasing your frequency could be beneficial.

However, if engagement is low or declining over time, reducing the amount of content you share on Instagram might be necessary.

It’s also important to keep in mind that the quality of your content is equally as important as its frequency. When creating content for Instagram, strive for visual refinement and storytelling by using creative hashtags and captions to engage your audience.

It’s better to have fewer, higher-quality posts than to bombard followers with low-quality content.

By taking the time to craft thoughtful visuals and captions, you can ensure that your posts are effective in connecting with your audience on a meaningful level.

Overall, when trying to determine how often to post on Instagram, it’s important to consider both quality and frequency.

Test different posting patterns and pay attention to the results so that you can find the best approach for your individual business needs. With a bit of experimentation, you’ll be able to create a strategy that works for you and helps connect with more followers over time.

How To Choose The Best Time To Post On Instagram For You?

1. Frequency of Posting on Instagram:

If you want your Instagram account to seem active, you must post often. Share different types of articles kinds while being careful not to seem too focused on generating sales. Prioritize creating high-quality posts over a large number of them.

2. Follow Your Specific Audience:

Following these “best practice” posting hours is acceptable. However, if your target market differs from the general public, these publishing timings won’t matter to your account.

Instagram Insights are available to you if you have a business Instagram account, which every influencer and company should have. When your audience is most active on Instagram, according to Instagram Insights’ Followers section, you can find out.

You should set up your posting procedures in a way that is consistent with this. Data on the times that your Instagram audience is online is also included in certain social media management tools, including Later.

3. Use Time Zones to Your Advantage: 

Set publishing times become less important as your audience’s geographic distribution widens. If you want to publish an Instagram post at a time when the majority of your audience is just waking up and getting ready for the day, choose that time.

4. Breaks in the Workday: 

Some individuals check their Instagram during their breaks at work, especially at lunch. Similarly to this, people’s interest in their job begins to wane in the late afternoon, and many start to focus on Instagram.

5. Day of the Week: 

Even at the same time of day on various days of the week, Instagram engagement might vary somewhat. You may be shocked to learn that 5 AM is on the aforementioned list, for instance.

During the workweek, individuals often check their phones for messages as soon as they wake up, which is the cause of this.

So, from Monday through Friday, individuals are more likely to check Instagram first thing in the morning than they are on the weekends.

In contrast, Mondays may also have decreased engagement since individuals are hurrying to start the week and have less time to check Instagram before work.

FAQs On Best Time To Post On Instagram 2023

👉 What is the best time to post on Instagram?

The best times to post on Instagram are generally during the morning and early evening hours. This will depend largely on your target audience, as different people across countries tend to access social media at different times of the day. Generally speaking, it’s a good idea to post between 8-10am or 7-9pm in order to reach the most people possible.

✔️ How often should I post on Instagram?

It's recommended that you post 1-2 times per day in order to maximize your reach and engagement. However, this can vary depending on your content and audience size, so it’s important to experiment and find what works best for you.

🤔 What type of content should I post on Instagram?

The type of content you post will depend largely on your business or personal goals, but generally speaking it’s a good idea to focus on quality visuals with clear captions. Additionally, engaging videos or images that showcase your products or services can also help boost engagement rates.

📈 How do I measure the effectiveness of my posts?

There are many analytics tools available on Instagram that allow you to track how well your posts are performing. These tools provide insights into impressions, reach, engagement rate and more, so you can see which posts are resonating with your audience and make any necessary adjustments to your content strategy.

👍 Are there any tips for posting on Instagram?

Yes! Use hashtags and geotags in order to reach a wider audience, and make sure you are using quality visuals that properly display your content. Additionally, interacting with your followers’ comments and posts can help boost engagement and loyalty from your followers. Throughout the entire process, it's important to ensure that you remain consistent in order to make the biggest impact possible.

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Conclusion: Best Time To Post On Instagram 2023

Knowing the best time to post on Instagram will help ensure that you are reaching the most people possible with your content.

By taking these guidelines into consideration, you can optimize your posting schedule for maximum reach and engagement. With this knowledge in hand, you should be able to maximize your impact and grow you are following across all social networks.

Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from e-commerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like ImageStation.

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