Best Time to Post on YouTube In 2023 [Research]

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As a content creator, you know that timing is everything when it comes to getting your videos seen. The best time to post on YouTube can vary depending on the type of content you’re making and the audience you’re trying to reach.

That being said, there are some general tips and tricks that you can use in order to ensure your videos get seen by as many people as possible. 

When is the Best Time to Post on YouTube?

Making a YouTube video is a difficult process. Ideation occurs first, followed by writing, shooting, and editing—and that’s just at the top level. 

You will undoubtedly encounter difficulties when you initially start out. Your upload time, though, might be the issue if you’ve been at it for a long and are still having trouble garnering views on your videos.

When is the optimum time to publish on YouTube? was one of the questions I asked of the 300+ marketers I surveyed in the United States for my Social Media Trends Report.

Best Time to Post on YouTube

The majority of marketers polled said they post on YouTube four to six times a week, just as often as they post on Reddit, TikTok, Instagram, and several other social media platforms, according to my analysis.

Facebook and Twitter were the only venues where respondents consistently posted.

Some claim that YouTube is reluctant to develop new formats, whereas other social networking sites provide a wide variety of ways to engage users, such as surveys, live streaming, and ephemeral material.

Given that, it’s a little surprise that marketers are using the platform so often, particularly given that long-form content frequently takes more time and work to create.

The optimum times to post on the platform are now discussed.

Here’s the breakdown:

  • 19% of respondents said 12 p.m. to 3 p.m
  • 23% of respondents said 3 p.m. to 6 p.m
  • 31% of respondents said 6 p.m. to 9 p.m.

The weekend is the ideal day, according to statistics, with Saturdays coming in as the most often selected day, followed by Fridays and finally Sundays.

Short-form content is the main emphasis of other video platforms like TikTok and Instagram, which makes it simple for users to get what they want during breaks throughout the day. However, YouTube demands a greater time commitment.

How to Find Your Channel’s Best Time to Post on YouTube?

By following these steps, you may access your Analytics dashboard and obtain the definitive way to determine the ideal day and time to publish on your YouTube channel:

Step – 1: Visiting YouTube Studio

Step – 2: Select Audience under Analytics.

Step – 3: Look at the “Most active times for viewers” section.

The day with the most active viewers is the ideal day to upload to your YouTube channel.

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The optimal time to upload content to YouTube is around two to three hours before the busiest hours. It will allow YouTube time to index your video and display it to subscribers’ feeds if you publish a few hours before your audience is most active.

Maintain a weekly posting schedule of one video. You may provide your existing and potential subscribers with a predictable schedule and something to look forward to each week by routinely scheduling your videos each week.

Does it Matter What Time You Post on YouTube?

Both yes and no are the appropriate responses. In the short run, the timing of your YouTube upload does significantly since it affects how many views your video receives in the first few hours.

During this time, you may assist your channel expansion by optimizing your views to drive more visitors to your content.

In the long run, it doesn’t matter all that much, however. Even if your video was published at 3 a.m., it won’t significantly affect how many views it will get over the next several months or years.

Newness is not the main ranking element on YouTube; rather, relevancy is, in contrast to platforms like Instagram, where success depends on having consistently new material.

This implies that even if your video doesn’t initially do well if it’s the most relevant to a user’s search, it will swiftly acquire popularity.

Best Time for Music Videos 

If you’re creating music videos, the best time to post is late at night or early morning. People tend to watch music videos more often during these times because they are more likely to be in a relaxed state and open to listening to new music.

It also helps if you post your video around major holidays like Christmas and New Year’s because people tend to have more free time during this period. 

Best Time for Comedy Videos 

For comedy videos, the best time to post is during peak hours (8-11pm). This is when most people are winding down after their day and looking for something entertaining and funny.

It’s also important that you post your video at least once a week so that viewers will start recognizing your brand and look forward to seeing new content from you every week. 

Best Time for Educational Videos 

When it comes to educational videos, timing isn’t as important as quality content. If your video offers helpful advice or teaches viewers something valuable, then viewers will watch it regardless of when it was posted.

That being said, posting educational videos during peak hours (8-11 pm) will help boost visibility since more people are likely to be online at this time.

Additionally, educational videos tend to do well when shared across social media platforms such as Facebook and Twitter, so make sure you share them widely!  

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Conclusion: Best Time to Post on YouTube In 2023

The beauty of YouTube is that anyone can create content and share it with the world – all from the comfort of their own homes! Whether you want to create music videos, comedy sketches, or educational tutorials, understanding the best time for posting on YouTube can make all the difference in terms of visibility and engagement with viewers.

By taking into account factors such as peak hours and major holidays, you can maximize your chances of success on this popular platform in 2023! Good luck!

Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from ecommerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like: ImageStation, & Newsmartwave

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