What Is the Best Transactional Email Service in 2023, in this post I will share best transactional email service providers I have tested.
Still, email marketing has the power to fortify the brand. Well, right guess. Transactional email is the best marketing service that allows you to send email automatically to millions of people. Primarily aim of email marketing services is to hold confirmation to the customers for their specific actions such as purchase online, verification, welcome messages, reset passwords, etc.
Most importantly, these services will guarantee the landing of emails into your valuable customer’s inbox. Besides, SMTP (simple mail transfer protocol) service ensures that emails sent should be delivered to the inbox instead of the spam folder and automate the whole process. Therefore, the point of decision or confusion arises for the selection of tools best suited for the business.
However, I have cited down 5 best transactional email services of 2020 that will help you to know which will best go with your business or brand.
Table of Contents
List of 5 Best Transactional Email Services 2023 What Is the Best Transactional Email Service Provider in 2023 ?
1. Sendinblue: (#1 Best Transactional Email Service)
Though Sendinblue costs a little higher it helps to simplify your work by allowing you to implement its services and SMTP feature. It not only helps in finding email validation but also manages the list.
With the help of email validation users can make sure whether the email is sending on the valid email address or not and for the list, it assists to navigate the entire client’s information. This will give a detailed analysis of clients and allows them to personalize the emails. Sendinblue will help in reaching your business to new heights as it covers all the tools in one platform only.
Features:
1) Email Map– This feature will help users to know the insights and improve their email marketing campaign. It keeps the record of the number of clicks, how many customers interact with it, and so on. Also, the whole analysis is available to see where to focus more on the form of color code visualizations.
2) Sign up forms– To turn your visitors into customers sign up forms are the best feature if done can help in knowing more about visitors. Create your beautiful and professional-looking signup forms in a couple of minutes with few clicks. Users can optimize their form by adding images, matching color, and text. This will help you to collect information about your visitors.
3) CRM- CRM is the most important task that needs to be handled with utmost care. By uploading information, you are easily able to manage your customer’s contact without any hassle. By providing timely updates of the new product, news, any other information related to the customers.
4) API– Users can use the API email service that will help them to send and receive emails handily. Once the SendinBlue creates an API key, you can do an email campaign, SMS campaigns, automation, and many more things. This feature is very effective if used properly.
5) Real-time performance- To know the performance of your emails and other transactional emails this feature will best help you to get the insights. By presenting proper statistics, users can analyze the performance over a certain period.
Pricing plans:
SendinBlue also has four pricing plans with almost every feature in all the plans except free.
1) Free Plan– It allows you to send an email over 300/day to unlimited contacts. Though some features are restricted, you can still explore many things like SMS personalization, chat, email campaigns, etc.
2) Lite plan– This plan is starting at $25/month for 40k mails with all the features free. Newcomers entering into the market should go for the SendinBlue Lite plan.
3) Premium Plan– This plan is starting at $66/month with up to 22k emails. It provides some additional features such as landing pages, multi-user access, Facebook and retargeting ads, etc.
4) Enterprise Plan– Mostly businesses that need to grow on a much larger scale and already captured a market use this plan. This includes all the advanced features with access for more than 10 users. To maintain the relationship between the customers’ features and data should deal with care.
2. Moosend: (#2 Best Transactional Email Service)
Moosend is another Email marketing automation that has been playing the role of major game-changer for businesses. The basic aim is to provide users with automatic systems that help them to personalize the activities.
Though UI seems a little bit complex, with time it will get handy. It makes all the advanced features available to users like list management, bounce back, A/B testing, SMTP service, API integration, and so on. Moosend ensures the rate and velocity of the delivery. Companies can also access the statistics, reporting, and recognize the valuable subscribers that will eventually increase the revenue of the business.
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Features:
- Drag and drop editor– Moosend entitles you to create beautiful pages by optimization and customizing the pages. This feature has readily available templates via which landing pages can be made within a few minutes without the need of any designers.
- Integration– Many businesses hire programmers and developers to use such tools.
Though, viewing some tutorials videos you can easily send transactional emails by integrating some existing applications. Besides, Moosend API helps in engagement and interaction with visitors.
3. Subscription form– Creating a subscription form is one of the easiest things. Though, publishing simple or popup forms and connecting them via your Moosend account will help in growing your business.
4. Email Tracker– Tracking, collecting, and managing the data has always been a high burden on the businesses. To reduce the load, save time, and money Moosend provides you with email tracking. With the help of color visualizations and pie charts, the information is available in a well- mannered and digestible way. This assists in tracking the clicks opened, bounce rates, unsubscribed, forwards, and all the related information.
5. Newsletters- Thinking how to make the attractive professional looking newsletter pages without the help of HTML knowledge. We heard from you. Since the templates are pre-built it makes it very simple to use and optimize them according to the needs.
Pricing plans:
Moosend has three pricing plans and all are very cost-efficient.
1) Forever Free plan- You can go through all the features like subscription forms, report analysis, etc. This enables you to send 6k emails a month with a limit.
2) Pro plan– This plan starts from $10/month and almost includes all the features except custom reporting. You can send up to 30k emails.
3) Enterprise plan– This plan is for the large and big organizations. All the features are open in this plan and users can do unlimited emails.
3. Mail Chimp:(#3 Best Transactional Email Service)
Mailchimp is one of the best email marketing automation tools. This helps the small, larger, and medium-sized businesses to generate more lead. Mail Chimp helps you achieve your goals by providing valuable insights such as audience data, and many more.
It includes all the advanced features like building emails, landing pages, ads, and all the features that meet the demand of both the consumer and users. With the statistical data, it ensures emails should be sent to the right people. You have the opportunity to explore such a best platform at a free cost.
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Features:
1) Pre-designed templates– Mailchimp includes pre-designed templates with the help of which landing pages or emails are made effective. Besides, it is easy to build pages within a few minutes without the help of any designers. More than 100 templates are available on the website, optimization of which can help the users in developing according to the required need.
2) Targeting– It helps in the retrenchment of visitors’ data to launch the campaign based on the interest of visitors. Further, it helps in analyzing the customer’s behavior like how much time a consumer is willing to spend, how likely it will come on this website again, etc. these insights will help in knowing the visitors and consumers’ best.
3) Report analysis- To save your time and cost Mail Chimp work for you. It retrieves the data and presents it in a well-explained manner. It helps in tracking the information and trends to help businesses create better campaigns’.
4) Integration- To foster your business marketing mail Chimp integrates its directory. Mail Chimp works with many other tools, which eventually help in expanding the reach of the brand and business.
5) Optimization– Mailchimp allows you to set the time of emails that will best suit the customers. All you need is to create campaigns, schedule them at a particular time, and send it when you feel the engagement rate will be high. Also, the last option can be substituted with letting Mail Chimp decide the time.
Pricing Plans:
- Free plan– users can send up to 2,000 contacts in a month. This is the best tool you should try this and explore all the features you want to. The free plan includes a website builder as its new feature.
- Essential Plan- This plan is starting at Rs770 with 50k Emails/month. It includes almost every feature like A/B testing, custom building, 24*7 services, etc.
- Standard Plan- This plan is starting at Rs1,150 with 100k emails/month. It includes all features in the free and essential plan. Apart, from the dynamic content, customer journey, and branching point, etc.
- Premium Plan– Starting at Rs23,000 up to more than 200k+ emails /month. It includes everything. Mostly large organizations and brands select this plan as they have a huge consumer base.
4. Pabbly Email Marketing:
Pabbly Email marketing is a powerful tool that ensures the growth of your business. Being the best it provides multiple features at the cheapest pricing plans. It provides all the business applications such as drag and drop builder, billing, email marketing, verification, and Pabbly contact all in one package. Putting yourself out of your competitor’s list, it has a wide variety of features.
Pabbly has in-build SMPT that assures 100% delivery of emails without any upheaval in-between like bounce back, landing in the spam box, and so on. Also, it has the best autoresponder which can be set according to the needs.
Additionally, Pabbly drapes all the tools, which will assist you with the basics and advanced elements required for email marketing. Some of the features are 2x open rate, drag, and drop builder, list management, unlimited custom field, auto-follow ups, SMTP routing, and many more to go with.
Features:
1) MX cleaner- This feature is very beneficial as it manages your emails and reduces the one creating nuisance in email marketing campaigns. This will functionally aid you in removing bad emails from the list before sending mails.
2) Email tracking- At times, the business sends the emails but won’t know about how many people have seen it or not. To keep track of email sent, opened, clicked, and subscribed, Pabbly provides a mechanism via which this all can be done easily. Along with this information, it also helps in knowing the visitor’s location.
3) Subscription forms– To collect and generate more leads you can easily add subscription forms on your website. This will also assist in growing your business.
4) Autoresponders– By using the Pabbly email marketing automation feature, will help you to send a series of emails to the customers. Like welcome email whenever a new person subscribes to your channel or website.
5) List management- It will help you in managing your contacts and their basic details that are necessary by using list management.
Pricing Plans:
Pabbly pricing plans have four effective plans. Other than free all, the plan includes all the features.
1) Free– In this people can explore everything they want to. They can send emails up to 12k to 1.1.k subscribers.
2) Rookie plan– This plan will cost $29/month and send emails up to 5k subscribers. Besides, it includes all the features.
3) Pro plan- In this plan, you have the limit of 15k subscribers costing $49/month.
4) Advance plan– This plan ranges up to $99/month for 50k subscribers.
With all these paid plans, you will get all the services like marketing automation, email marketing, and A/B testing.
5. AuthMailer:
AuthMailer is a highly versatile cloud-based service provider. It ensures strong encryption and security against government unwanted access to the data. Besides, it offers a high degree of privacy and credible email assistance that will help in meeting the expanding needs of the people. The people are satisfied with consumer support assistance. AuthMailer is best for large organizations who continually want to send bulk emails to a large number of people.
Features:
1. Email support- This feature will help in sending bulk emails to the enormous people. It ensures the safe landing of emails to the inbox of the visitors. Further, it provides data to users to keep improving their services to provide the best.
2. Security- In terms of security AuthMailer provides a high level of privacy to the users. The data is highly secured, as the government is also not able to fetch any information. However, once the email is sent to the person there is no guarantee, it makes sure that the mail is delivered to the right audience.
3. AuthMailer ensures the delivery rates and speed of the email services. As it is, the best and reliable source users are very much satisfied with the services.
4. AuthMailer is a user-friendly service provider. It is available with numerous options such as importing the file, CRM, and so on.
5. It is considered the best solution as it provides both the promotional and transactional emails in a single platform. This feature is very beneficial for the users.
Pricing plans:
1) Free plan- AuthMailer provides you the free testing of the tool. Though it does not provide many pricing plans soon it will come with all its advanced features.
FAQ’s Related To Most Popular Transactional Email Service Providers in 2023
👉 How can I set up Pabbly Email marketing?
You don't need to worry about all the steps and procedures provided on the website. You can easily go through them and can set up your email marketing campaigns. Besides, if you still find any difficulty in accessing then the consumer support team is readily available for your assistance 24*7.
👉 Does AuthMailer have an only free plan?
No, there are other plans as well, you can go through their website and choose from there.
👉 Does every tool refund money?
Yes, if you are not satisfied with the trial and want to refund your money all the tools assure you guaranteed money back.
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Conclusion: List of Best Transactional Email Services 2023
Let’s conclude the above-mentioned services by examining some features or characteristics of the tools. Starting with the mail chimp it is the best tool I have used until now. Mail Chimp provides all the things that need to be addressed to the visitors. Though it is a bit costly, you should give it a try.
In addition, it helped me a lot in engaging people and automatically sending them emails whenever they subscribe within a second and whenever a new blog or service is introduced on the website. Besides, I have also used Sendinblue as this is the cheapest of all. From startups to larger organizations Sendinblue is the best.
Okay so till now I have made use of these two tools. Also, my colleagues have started their own startup in the niche of finance so they are using one the tool Moosend. The reviews I heard for this are remarkable. You should definitely try these tools.
Overall, using transactional email services has widened the scope of marketing. Apart, from all the features I would suggest you go for a free trial of every tool. You will soon be able to analyze which tool will best suit your business and which pricing plan to go with.
