The craziest shopping day in the world will come in a month; Black Friday marks the beginning of the Christmas season sales not only in America. In this article, my friends and I will share Black Friday push ads tips with you.
According to Forbes, Black Friday brought about $6.2 billion in online sales and 23.6% of growth over the last year. Online shopping is the rescue for all those who hate long lines, fights in stores, and the lack of parking spaces.
According to the VWO study, shoppers prefer online services for cheaper prices, variety, and comfort. The Internet allows users to buy their favorite products in one click. There is no need to leave home and spend time on the road and queues.
However, remember that the product in the shopping basket does not mean the transaction was successful! 42% of respondents abandon the purchase if they experience unexpected shipping costs. They also hate the long checkout process and are reluctant to share personal information.
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So, what are the best strategies to follow?
You can send reminder push notifications a few days before Black Friday to give users a chance to prepare wishlists for friends and family.
The most important thing you need to know:
- Users prefer personalized, rich push notifications and believe that receiving more than 5 notifications in a day is annoying;
- Push ads are unavailable on iOS and Safari, but are available on Android, Google Chrome, and other browsers;
- You should use a landing page, as direct linking doesn’t work well with push.
With the help of push ads, you can create user engagement, boost conversion rates and create urgency. Black Friday’s philosophy is built on ‘’Get a limited amount of goods for a huge discount in just a few days’’.
Then, you should ensure you push ads that are customized to the user’s location and language. The study of CleverTap proved that such ads have higher CTR.
Other studies proved Emojis also help to increase conversions over the Black Friday weekend.
Throughout this, do not forget about A / B testing! You never know which approach will work best, so we recommend creating several creatives, testing them, and using only the best ones.
As mentioned, direct linking does not work well with push ads, so you should use a landing page.
We suggest you insert a product image, use a countdown timer and clear a call-to-action. You can also follow the traditional approach by emphasizing the product’s benefits. Insert the image of the product, list the advantages, put old + new price, and use call-to-actions like “Buy now”.
Take a look at the examples below
Over To You: Best Black Friday Push Notifications Practices2024
Finally, remember, when working with push traffic, you should not spam users with “one size fits all” messages and fake promises. Good luck!
