Black Friday Push Notifications Best Practices 2023: (Get 220% ROI) 2023

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The craziest shopping day in the world will come in a month; Black Friday marks the beginning of the Christmas season sales not only in America. In this article, my friends and I will share Black Friday push ads tips with you.

According to Forbes, Black Friday brought about $6.2 billion in online sales and 23.6% of growth over the last year. Online shopping is the rescue for all those who hate long lines, fights in stores and the lack of parking spaces.

According to the VWO study, shoppers prefer online services because of cheaper prices, variety, and comfort. The Internet allows users to buy favorite products in one click. No need to leave home and spend time on the road and queues.

However, remember that the product in the shopping basket does not mean that the transaction was a success! 42% of respondents abandon the purchase if they experience unexpected shipping costs. They also hate the long checkout process and are reluctant to share personal information.

Black Friday Push Notifications Best Practices
Black Friday Push Notifications Best Practices


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So, what are the best strategies to follow?

You can send reminder push notifications a few days before Black Friday to give users a chance to prepare wishlists for friends and family.

The most important thing you need to know:

With the help of the push ads, you can create user engagement, boost conversion rates and create urgency. Black Friday’s philosophy is built on ‘’Get a limited amount of goods for a huge discount in just a few days’’.

Black Friday Push Notifications Best Practices

Check Out Black Friday Push Notifications Best Practices

Then, you should ensure you push ads that are customized to the user’s location and language. The study of a CleverTap proved that such ads have higher CTR.

List of Black Friday Push Notifications Best Practices

Other studies proved Emojis also help to increase conversions over the Black Friday weekend.

Throughout this, do not forget about A / B testing! You never know which approach will work best, so we recommend creating several creatives, testing them, and using only the best ones.

As we already mentioned, direct linking does not work well with push ads, so you should use a landing page.

We suggest you insert a  product image, use a countdown timer and clear a call-to-action. You can also follow the traditional approach by emphasizing the benefits of the product. Insert the image of the product, list the advantages, put old + new price, and use call-to-actions like “Buy now”.

Take a look at the examples below

List of Black Friday Push Notifications Best Practices

List of Black Friday Push Notifications Best Practices

Over To You : Best Black Friday Push Notifications Practices2023

Finally, remember when working with push traffic, you should not spam users with “one size fits all” messages and fake promises. Good luck!

Jitendra Vaswani

Jitendra Vaswani is a Digital Marketing Practitioner and renowned international keynote speaker who has embraced the digital nomad lifestyle as he travels around the world. He founded two successful websites, & Digital Marketing Agency DigiExe of which his success stories have expanded to authoring "Inside A Hustler's Brain : In Pursuit of Financial Freedom” (20,000 copies sold worldwide) and contributing to “International Best Selling Author of Growth Hacking Book 2". Jitendra designed workshops for over 10000+ professionals in Digital marketing across continents; with intentions ultimately anchored towards creating an impactable difference by helping people build their dream business online. Jitendra Vaswani is a high-powered investor with an impressive portfolio that includes Imagestation and Newsmartwave . To learn more about his investments, Find him on Linkedin, Twitter, & Facebook.

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