There is no quick fix for making your blog a household name. However, there are plenty of ways you can make your company or personal blog a success. It all comes down to developing a strong brand and making people aware of what that brand represents.
Here are five effective brand-building strategies to help you connect with your audience and boost brand awareness for your blog.
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1. Create and Publish Awesome Content
This is a pretty obvious one, but you’d be surprised at how many people fail to create or publish content that resolves any problems. If your blog posts don’t add any value to the life of your visitors, why would they subscribe to your blog? It is crucial that you create the best functional solution to a recurrent problem that your blog visitors are facing.
2. Writing and Accepting Guest Posts
Guest blogging includes both accepting posts from others and writing good content for prominent blogs. When you are a guest blogger on the right blog, you’ll be able to reap multiple benefits, including more traffic and additional back-links. With increased awareness of your brand, you create a network of blogs to publish your guest posts. This way, you network and collaborate with key influencers in your niche.
3. Networking at Blogging Conferences
Another great way to boost your blog’s awareness is to participate in blogging conferences so that you get more chances to show what your company is all about. It helps to have physical materials on hand, including business cards as well as your work samples inside professionally printed binders. This gives people a lasting reminder of your brand that they can take home with them later.
4. Commenting on Similar Blogs
One of the best ways to get more visibility is to comment on interesting blogs that are similar to your own. However, it is crucial that you first assess the quality of those blogs, since you will be getting back-links from commenting. Not every blog is of high quality and you have to find platforms with high authority. Although popularity remains the biggest important factor you should consider before commenting, you must also check the quality of the posts and age of the blog.
5. Promoting Your Content on Social Media
Creating social media posts is only half of the job done; promoting them should be the other part of your social media strategy. It never hurts to create a unique post for each social media channel. While this can be challenging, the rewards are limitless. Not only does this add freshness to your blog, it also delivers exactly the kind of content your audience is looking for on a particular medium.
Here is what you should be promoting on your social media channels:
- Facebook: Entertainment
- Twitter: News, Tips
- LinkedIn: Professional advice
- Instagram: Visuals
- Pinterest: Collections of images or links
During the early days, your blog might not achieve the popularity you desire. However, with time, as you attract more followers, you can rely on word of mouth to generate new leads.
Do you have more blog branding tips to share? Let us know in the comments below!