Link building in 2014 is all about building a brand reputation and engaging with the targeted audience. Giving emphasis on these two important aspects: brand reputation and customer engagement can help the company earn positive sentiments from satisfied customers and attract natural backlinks from engaged webmasters.
A good brand reputation could start from producing useful content assets both offline and online which can help customers solve their deepest problems. When people start to see the value of the company’s web assets, they can start following the brand and get it promoted to their peers (which eventually can help the business set a good image in the industry).
Visual assets is one type of content that every business has on their website and can be leveraged to build high quality links to the brand/site.
In this post, I’d like to share some link building tips on how to get natural links with visual assets which you can apply to almost all types of industries.
Let’s get started.
Branded image reclamation
Every brand has a logo, staff members’ profile images and pictures of their offices/locations. Using these visual pieces, you’ll be able to earn easy links from webmasters who used your visuals in the past but didn’t link to your site. We often call this, “unlinked brand mentioning”.
If you can reclaim those links, then you’re going to see some fresh links in your backlink profile. But before reaching out to those possible linkers, you have to track websites that use your visual assets.
I always use Tineye for image link reclamation since it is free and easy to use. This tool can help you discover websites that mentioned your visual assets. Here are the following pieces that you need track for link reclamation:
ü Logo (old and new logos)
ü Staff members’ profile images
ü Infographic (if you have one)
ü Ebook cover (if you have one)
ü Product images
There are still other images that you can track but the above examples are enough to get started with this link building technique. If your brand had already established itself as an influencer in your niche (through constant production of highly-utilized content assets), image link reclamation is a must to consider in your link building campaign.
Only 1% of all the infographics are said to provide great value to internet users today. One reason is that this kind of visual content is commonly abused by webmasters. They create infographics for the sake of links and not for the purpose of serving users with fresh data/information related to the industry they’re working in.
When creating infographics, it’s important to target the right audience so that the output would still be valuable for the next several years.
In infographic creation, you can get ideas/titles from existing infographics in your industry. Track them using Buzzsumo, Visua.ly and Reddit. Type in your keyword in the search bar and filter the results based on your preferred filter options (content type, number of shares/views and trends).
Offer free visual content to bloggers
Images can increase the time spent by visitors on a page/post. It attracts users to engage with the site owner and helps the blogger/webmaster convert his visitors to customers.
If you can take advantage of visual content to help someone’s blog get more engaged visitors/customers, then you’re going to have a chance of earning links to your site.
Offer your visual content to bloggers who don’t have images on their blog posts. When pitching those bloggers, use the benefit/value of your visuals to secure a positive response from them. And if they find it useful, then they won’t hesitate to link to you.
You can find those opportunities by doing a Google search for specific keywords related to your niche (e.g. how to exercise regularly). Then go to page 10 up to the last page to prospect for blog posts that don’t have any images embedded in them.
Competitor’s image analysis
If you have a list of competitors, then utilize it to find link opportunities for your images. Go to your competitor’s website and list down all his visual assets (logo, staff images, infographics).
Use Tineye or other image tracking tools to discover websites that linked to your competitor’s visual content. Find the contact person of those websites and get their contact emails/forms. Reach out to them and offer your visual content. If the website you’re targeting is relevant to your business, then there’s a high chance of getting a link from its owner.
You can also setup alerts for your competitor’s visual content. Use the title of their visuals (i.e. title of their infographic) as your search query. You will receive then email alerts listing down websites that linked to your competitor’s content. Perform an outreach to owners of those websites and offer again your visual asset.
When pursuing links for your website, you need first to consider your existing content assets before creating new ones. You’ll never know link opportunities you can discover from those lived assets.