So at BNLF event Mumbai I met Trappe very cool guy who was so passionate about his storytelling thing. We had a chat about storytelling concepts and soon I decided to take interview for you guys. Christoph Trappe is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. His digital initiatives have been recognized globally. He is currently helping hospitals across the United States share their authentic stories. The IMA named him Internet Marketer of the Year in 2015.
He is a globally-recognized content marketing expert who frequently speaks at global conferences – including Content Marketing World – about social media, blogging and executive buy-in. The Content Marketing Institute acknowledged him as a 2014 and 2015 Top 100 Most Influential Content Marketer. Among other awards, he was also named a most influential content marketer on Twitter by London-based Axonn Media.
So here is interview: