I’ve been really interested in online ads for a while now. So, I decided to try out Clickadu, a name I’ve heard a lot about in the advertising world.
I wanted to see for myself if it’s as good as people say. In this review, I’m going to tell you all about my experience with Clickadu.
I’ll talk about how easy it is to use, the different kinds of ads you can make, and how well it works.
Whether you’re new to online ads or have been doing them for a long time, I hope my thoughts on Clickadu will help you out.
Clickadu Review 2024: Find More About It
Founded in 2014, Clickadu has successfully run over 6,500 campaigns with around 4,500 active publishers. They have more than 800 active affiliates that monetize mainstream traffic worldwide.
Clickadu is optimized for both web and mobile channels, making it easy to monetize traffic quickly. The platform’s success is due to the variety of advertising formats it offers, unlike other well-known ad networks that offer only one format.
Clickadu offers high CPM rates and tests campaigns to find the perfect combinations that work best for each audience.
Clickadu offers six advertising formats, including Instant Text Messages (Dialog Ads), Video Pre Roll, Push Ads, Popunder, and SKIM.
More About ClickAdu
Clickadu optimizes the ad servers in a remarkable way. As we all know, servers play a crucial role when it comes to providing top-notch performance.
What makes Clickadu popular amongst advertisers is the large audience and the conversion rates that they have to offer. With Clickadu, you can also control the frequency capping.
When approving a publisher, Clickadu looks more into his/her quality of traffic (whether it’s organic or not) and also traffic sources (GEOs).
However, they do recommend their publishers have at least 5-6K unique visitors on his/her website. On their dashboard, you get proper statistics of CPM, Earnings, Impressions, and Clicks.
Clickadu Campaign Creation
Launching a campaign on ClickAdu is a straightforward and user-friendly process. ClickAdu offers a variety of pricing models and formats, which can make it challenging to choose the best option for your needs.
In such cases, it is best to choose a format that you are familiar with and have found to be effective. However, if you need help, the ClickAdu support team is always available to assist you.
SMART is a feature that evaluates the performance of a campaign based on CPM tests before the pricing model is selected.
It matches the zones with accurate conversion rates (CR) to create white and blacklists for the campaign. This helps optimize the campaign’s performance and ensures that it is successful.
SmartCPA is the model based on cost per action and is powered by a SMART algorithm that allows paying only for the conversions.
CPM, on the other hand, is the CPM bidding with a fixed rate.
CPC is the cost-per-click model and works on the SMART algorithm. The main principle is just like the SmartCPA, and the only difference is that it operates on CTR rather than on CR. It works best for the formats of creative advertising.
SmartCPM is basically a scheme of the second-price auction in which the advertisers set the highest price they wish to pay for a specific amount of traffic. The bidder who wins will get the first impression by the second bidder’s price.
Not only these, but you also get numerous possibilities for targeting in order to build an incredible campaign.
- IP Capping + User-Based Capping + Device Frequency
- Carrier Targeting + Country
- Ad delivery method + Campaign Schedule
- Total Budget of Campaign and Maximum Daily Budget
- OS + OS Version + OS Type
- Devices + Device Types
- No Proxy + Proxy + All
- Browser + Browser Languages
- Black and Whitelists
- Early Efficiency Checker along with the Test Settings
- The option of getting traffic from the Anti-Adblock Zones
Along with the CPA and CPC models, you get more exclusive options like limiting the number of impressions on each website by Slice Limit and Test Budget.
With this, you can control what a testing campaign will do when it comes to targeting a website and make sure that you do not end up spending your budget on a few placements.
The system won’t let a high CR website stop because of this, as it can actually identify the websites with top-notch performance and will allow it to surpass the limit imposed by you.
Clickadu Campaign Reporting/Tracking
The reporting area of the Clickadu is on the Dashboard menu, and by clicking on the campaign, you will get access to the data of the website of a particular campaign.
If you are looking for more information about the browsers and devices, you will need software to help you out. You will also get to work with numerous parameters like OS versions, browsers, Devices, etc.
Clickadu Case Study:
In this case study, we’ll show how one could gain money and use profitable ad sets via banner ads, even with small budgets.
- Period: 16 – 20 May
- Traffic Source: Clickadu Banner
- Affiliate Network: Adcombo
- Vertical: Diet & Weightloss
- Flow: Cash on Delivery (COD)
- Offer: Green Coffee Grano
- OS: Android 10+
- Geo: India
- State: Delhi, Haryana, Punjab, Rajasthan, Gujarat, Chhattisgarh, Uttar Pradesh, Bihar, Madhya Pradesh, Maharashtra
- Time: 10 am – 6 pm IST (India Standard Time)
- Payout: 6.5
- Recommended Max Bid: 0.0185
- Campaign Budget: 50
- Total Budget: 300
I’ve contacted our good friends from Adcombo and decided to test their Nutra offer, Green Coffee Grano, in India. It has an increased payout of $6.5 with Cash on Delivery (COD) flow. I’ve chosen 3 top ad sets in the advertiser’s account suitable for the offer:
As you can see, in each campaign, I have used the same pre-landing but different landings. Our designer has prepared 2 banners 300×250 и 300×100 for each of them:
- Ad Set 55184 – 55182:
- Ad Set 55184 – 51803:
- Ad Set 55184 – 22671:
Then, I discussed offer targetings with the Adcombo manager. It was important to start ads:
1. When the call center is working (10 am – 6 pm IST)
2. Using top OS (Android 10+)
3. To Indian states with the best delivery service (Delhi, Haryana, Punjab, Rajasthan, Gujarat, Chhattisgarh, Uttar Pradesh, Bihar, Madhya)
With these adjustments, I’ve started 6 campaigns. Traffic Inventory of the Self-Service Platform has recommended starting ads with a max bid of 0.0185. For each campaign, I’ve set a $ 50-lifetime budget. So here are the results for 5 days testing period:
- Campaign – campaign name ( pre-landing page – landing page – banner sizes)
- Impressions – the total amount of impressions
- Clicks – the number of clicks
- CTR – click-through rate
- Convs1 – the number of leads
- Convs2 – sales amount
- Convs2 / Convs1 – conversion rate from lead to sale
- Revenue – the total amount of income
- Paid – traffic spending
- Profit – total benefit
- ROAS – return on ad spend rate
Important to notice:
1. The most profitable campaigns are in the second ad set, with both male and female creatives used, compared with the first and the third ad sets.
2. Also, the conversion rate from a lead to a sale in the second ad set is twice as high as the other ad sets
3. 3300×250 banners click-through rate is higher than 300 x 100 creatives
The future plans:
- Use only the second ad set campaigns and grow budgets on it
- Put ROAS < 100% sources on the blacklist
- Testing max bid enlargement to gain even more traffic
- Come up with the new banners and proceed with the fresh A/B testing to compare old ad sets with the new one
Even with a small budget, you could successfully test banner ads, choose only good working ad sets, and approach the best results.
Clickadu Conversion Tracking
To make the SmartCPA system work, it is important to set up a tracker. ClickAdu comes integrated as a source of traffic, making it easy to use.
It is crucial to change the SUBID parameter of the tracking link of Clickadu to the tracking solution’s external ID. The outcome of the testing phase of SmartCPA depends on the number seen by Clickadu’s platform.
When you create a campaign, you have the option between a fully managed campaign and an SSP-managed one. By default, you are in SSP mode, which means that only you can choose the performance settings and changes.
But, if you choose the fully managed mode, you can ask for an Account Manager who will create white and blacklists for a particular offer. You also get the ability to target via IP range and can buy traffic at a lower CPM.
Depending on your resources, you can choose one of these options. To get started, you need to make a minimum deposit of $100. Clickadu offers several payment methods, such as Paxum, ePayments, PayPal, WebMoney, Wire Transfer, MasterCard, and Visa.
Clickadu offers a range of support options to assist both advertisers and publishers with their queries and issues. One of the primary methods is email support, where users can send detailed inquiries or complex issues for a thorough response.
Additionally, Clickadu may provide live chat support, a convenient option for real-time assistance, particularly useful for quick questions or immediate troubleshooting needs.
Users can also utilize a support ticket system available through their Clickadu account dashboard, which is effective for tracking the progress of inquiries and maintaining a record of communications.
Want to contact the Clickadu team to find out more?
Ticket form: https://support.clickadu.com/hc/en-us/requests/new
Email: [email protected]
Telegram group: @affiliateconfEng
Clickadu Pros And Cons
- Dialog Ad For Mobile
- Fraud and Bot filters
- 360-degree coverage of ads
- Malware And Virus Protected
- 100 percent quality traffic and fill rate
- 24/7 Skype and email support
- Limited Support for Smaller Accounts
🔍 How does targeting work on Clickadu?
Clickadu provides advertisers with targeting options such as geo-targeting, device targeting, browser targeting, and more, allowing them to reach specific audiences based on their campaign needs.
💳 What are the payment options and thresholds for Clickadu?
Clickadu typically offers various payment options like PayPal, wire transfers, and others
🛠️ How can I set up a campaign on Clickadu?
Setting up a campaign on Clickadu usually involves creating an advertiser account, choosing your desired ad format, setting up targeting options, and defining your budget and bid strategy.
🔒 Is Clickadu safe to use for advertisers and publishers?
Clickadu generally maintains industry standards for ad safety and compliance.
📈 How can I track my campaign performance on Clickadu?
Clickadu provides a dashboard with real-time analytics and reporting tools, allowing advertisers and publishers to track the performance of their campaigns and ads.
- Partners.House Review
- OGAds Review
- IndoLeads Review
- Roller Ads Review
- Anstrex Push Notifications Ads Review
Conclusion: Clickadu Review 2024
Clickadu is an incredible platform that is user-friendly and fast. What makes it even better is its transparency so that you do not get lost in the complexities of the IT world.
Even the account manager that is assigned gives a lot of incredible advice and motivation. Depending upon the GEOs, you get decent traffic volumes. You might even come across situations in which data collection takes more than other platforms.
All in all, it is an incredible platform for both publishers and advertisers as they can find common ground as well as gain benefits. You get maximum fill rates, and if you are a publisher, you can get more payout margin in comparison with many other ad networks.
Clickadu can work for you irrespective of whether your site is humongous or small. You do not need a certain amount of traffic on the website to get acquainted with Clickadu.
Register for Clickadu to start earning money on your website or promote your products/offers.