Clickadu Review 2023 With Case Study : Pros & Cons

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In this post, we have featured Clickadu Review which includes detailed insights into Clickadu. So let’s dive in.

The advertising industry, as we all know, is on an all-time boom and is growing rapidly in the online space. It plays a very crucial role in every organization, blog, and enterprise and is a must-do step of any brand or company. 

There are many platforms that have advertising solutions to offer, and one such platform that we are reviewing in this article is Clickadu. Clickadu has 5 feature loaded advertising formats to offer and are known to bring about more than 3M conversions every day.

Clickadu new review

Bottom Line Upfront: Clickadu is a multi-format advertising network that basically works in over 200 countries. Basically, their aim is to provide a wider range of ad coverage and monetization within a single platform. It is new in the market but it has gained a lot of users even in the beginning. Now it’s your turn to try Clickadu.


Here in this article, we will be covering each and every aspect of Clickadu that will help you in deciding whether you should be opting for their services. 

So let us get started. 

About Clickadu Review: In A NutShell

Founded in the year 2014, Clickadu has, to date, run 6500+ campaigns with approximately 4500 active publishers. They have 800+ active affiliates that are monetizing their mainstream traffic across the globe. It is very well optimized for both webs as well as mobile channels. This way, you can easily monetize the traffic really quickly. The main reason behind the rapid success of Clickadu is the numerous advertising formats it has to offer.


There are numerous well-recognized ad networks that do not offer multi-format advertising. With Clickadu, you can get high CPM rates. This platform will boost all your conversions as well as test the campaigns first so that it can find the perfect combinations that will work for your audience the best. 

Clickadu has a total of 6 advertising formats to offer viz Instant Text Message (Dialog Ads), Video Pre Roll, Push Ads, Popunder, and SKIM.

Clickadu Features

Banner Ads

The days when we paid attention to billboards (outside banners) are long gone. The good news is that banner ads are still one of the most sought-after ad forms for both marketers and publishers, and they’re proving to be quite effective.

A commercial picture or animation that appears on a publisher’s internet page appears to the user as if it were part of the page itself. 300×250 and 300×100 are currently the only ad sizes available. It may be placed anywhere on the publisher’s website.

Clickadu banner ads

Want to use Clickadu  new format to market your products/brands/offers? You’re free to do so as the Self-Serve Platform already makes it accessible to you. For a single campaign, you may use banners to include up to five different creatives and measure the performance of each one.

Instant Text Message (Dialog Ads)

This is one of the most Google-Friendly advertising formats, and on average, it can get you 9 million daily impressions. The know-how of Clickadu in this format is becoming more and more popular with each passing year.

Clickadu - Instant Text Massage

This format is highly-efficient and is known to monetize mobile traffic and also offer a great number of conversions. You can increase the conversions by putting into use creative texts on your ads. This format is very much compatible with the SmartCPA, CPC, and CPM pricing models. 

Video Pre-Roll 

This is another very creative format of advertising. With Video Pre-Roll, you can create eye-catching and astounding videos that last up to 30 seconds. The most important thing to keep in mind about this format is the fact that the rate of conversion depends solely upon the creative quality. On average, you can get 34 Million daily impressions with the Video Pre-Roll format.

Clickadu - Video Pre Roll

This format is known to offer the most extended contact period of all. With ClickAdu, it becomes great to opt for this format as you get ads that are compatible with almost every well-known video player out there. It is entirely compliant with the IAB requirements for the VAST 3.0 codes. Your video ads will run on all the popular formats like FLV, MOV, AVI, WMV, MP4, etc. 

This format is very much compatible with the SmartCPA, CPC, and CPM pricing models and will work great for dating and gaming offers.

Push Ads

Push Ads are known to offer around 440 Million impressions every day and are the latest ad format on this platform. Push format lets you show your ads to the visitors of your website even when they are not browsing the web. You get a dynamic preview, and it is available for both desktop as well as mobile devices. You can crop the pre-created messages in this format and what makes it even better is the fact that it is pretty compatible with the other formats.

Clickadu - Push ADS

It can work great with classic CPM pricing and the other three models, viz SmartCPA, SmartCPM, and CPC. The smart models will automatically choose the traffic zone that is best for the offer. This ad format works best for VPN and dating offers.


Popunder is one of the most widely used formats for advertising. In this format, you will find a new tab that will appear behind the user’s website browser window. It solves the issue of ad blindness because the new tab will go unnoticed till you close the main window of the browser. With popunder, you get 122 Million daily impressions. This ad format does not require any image or text and can run on any type of site. It can prove to be a primary income source if your site does not qualify for Adsense and has anti-malware protection that can auto-detect a harmful campaign. 

It can work great with SmartCPA, SmartCPM, and CPM models, and the ad format works best for offers of VPN, Dating, Sweepstakes, Gambling, Push Subscriptions, Webcams, and APK. 


SKIM is the link in which a publisher will insert certain website elements like videos, links, icons, images, and texts. After a user clicks on the element, they get transferred to the landing page of advertising. On average, SKIM can fetch you 1.7 Million impressions daily. 

It can work great with SmartCPM and CPM pricing models. 

Clickadu - Skim

What makes them even better is their customer support, which is really great. When you raise a query, you are straight away assigned an Account Manager that will quickly add you on a Skype call and talk about it. 

Inpage Push

InPage Push looks a lot like the Push Notifications. It is a native-looking ad message that appears on the screen of the users. The significant difference between these two formats lies in the additional InPage opportunities.

inpage push clickadu

This ad format is great as a separate ad unit as well as an additional traffic type for Push notification. You get every possible targeting option, even on iOS devices.  Also it’s available on any pricing model just like the Push Notifications: CPM, CPC, SmartCPM, SmartCPA. Publishers will enjoy the fact that the format is pretty much Google-Friendly and has no range adjustments. And also pure JS tag is super easy to install

Right now  the Clickadu team is working on the banner advertising format for the publishers as well as advertisers. So don’t forget to follow the news to be the first to use this ad format.

More About ClickAdu

Clickadu optimizes the ad servers in a way that is really very remarkable. As we all know, servers play a crucial role when it comes to providing top-notch performance. What makes Clickadu popular amongst the advertisers is the high amount of audience and the conversion rates which they have to offer. With Clickadu, you can also control the frequency capping. 

When approving a publisher, Clickadu look more into his/her quality of traffic (whether it’s organic or not) and also traffic sources (GEOs), however they do recommend their publishers to have at least 5-6K unique visitors on his/her website.. On their dashboard, you get proper statistics of CPM, Earnings, Impressions, and Clicks. 

Clickadu Campaign Creation

The process of launching a campaign on ClickAdu is super intuitive and simple. There is a wide array of pricing models and formats that can make it tricky to choose the one best for you. In that case, it is best to stick to a format that you know will fetch you the best performance. Else the support team of Clickadu will be happy to help. 

The SMART is all about the tests run by the campaign on the basis or CPM in order to evaluate the performance of the campaign before the beginning of the pricing model that is selected. It will pick and match the zones with accurate CR rates in order to create white and blacklists for a campaign.

Clickadu - Active Campaigns

SmartCPA is the model based on cost per action and is powered by a SMART algorithm that allows paying only for the conversions. 

CPM, on the other hand, is the CPM bidding with a fixed rate. 

CPC is the cost per click model and works on the SMART algorithm. The main principle is just like the SmartCPA, and the only difference is that it operates on CTR rather than on CR. It works best for the formats of creative advertising. 

SmartCPM is basically a scheme of the second-price auction in which the advertisers set the highest price they wish to pay for a specific amount of traffic. The bidder who wins will get the first impression by the second bidder’s price. 

Not only these, but you also get numerous possibilities for targeting in order to build an incredible campaign. 

  1. IP Capping + User Based Capping + Device Frequency
  2. Carrier Targeting + Country
  3. Ad delivery method + Campaign Schedule 
  4. Total Budget of Campaign and Maximum Daily Budget
  5. OS + OS Version + OS Type
  6. Devices + Device Types 
  7. No Proxy + Proxy + All 
  8. Browser + Browser Languages
  9. Black and Whitelists
  10. Early Efficiency Checker along with the Test Settings
  11. The option of getting traffic from the Anti-Adblock Zones

Along with the CPA and CPC models, you get more exclusive options like limiting the number of impressions on each website by Slice Limit and Test Budget. With this, you can control what a testing campaign will do when it comes to targeting a website and make sure that you do not end up spending your budget on a few placements. The system won’t let a high CR website stop because of this as it can actually identify the websites with top-notch performance and will allow it to surpass the limit imposed by you.

Clickadu Campaign Reporting/Tracking

The reporting area of the Clickadu is on the Dashboard menu, and by clicking on the campaign, you will get an access to the data of the website of a particular campaign. If you are looking for more information about the browsers and devices, you will need a software to help you out. You will also get to work with numerous parameters like OS versions, browsers, Devices, etc. 

Clickadu Case Study :

In this case study, we’ll show how one could gain money and use profitable ad sets via banner ads even with small budgets.

Period: 16 – 20 May

Traffic Source: Clickadu Banner

Affiliate Network: Adcombo

Vertical: Diet & Weightloss

Flow: Cash on Delivery (COD)

Offer: Green Coffee Grano

OS: Android 10+

Geo: India

State: Delhi, Haryana, Punjab, Rajasthan, Gujarat, Chhattisgarh, Uttar Pradesh, Bihar, Madhya Pradesh, Maharashtra

Time: 10 am – 6 pm IST (India Standard Time)

Payout: 6.5

Recommended Max Bid: 0.0185

Campaign Budget: 50

Total Budget: 300

We’ve contacted our good friends from Adcombo and decided to test their Nutra offer, Green Coffee Grano, in India. It has an increased payout of $6.5 with Cash on Delivery (COD) flow. We’ve chosen 3 top ad sets in the advertiser’s account suitable for the offer: 

As you can see in each campaign we use the same pre-landing, but different landings.

Our designer has prepared 2 banners 300×250 и 300×100 for each of them : 

1 Ad Set 55184 – 55182:

2 Ad Set 55184 – 51803:

3 Ad Set 55184 – 22671:

Then we’ve discussed offer targetings with our Adcombo manager. It was important to start ads:

1. When the call center is working (10 am – 6 pm IST)
2. Using top OS (Android 10+)
3. To Indian states with the best delivery service (Delhi, Haryana, Punjab, Rajasthan, Gujarat, Chhattisgarh, Uttar Pradesh, Bihar, Madhya)

With these adjustments, we’ve started 6 campaigns. Traffic Inventory of our Self-Service Platform has recommended starting ads with a max bid of 0.0185. For each campaign we’ve set a $50 lifetime budget. So there are our results for 5 days testing period: 

Campaign – campaign name ( pre-landing page – landing page – banner sizes)

Impressions – the total amount of impressions

Clicks – the number of clicks 

CTR –  click-through rate

Convs1 – the number of leads

Convs2 – sales amount 

Convs2 / Convs1 – conversion rate from lead to sale

Revenue – the total amount of income 

Paid – traffic spending

Profit – total benefit

ROAS – return on ad spend rate

Important to notice:
1. The most profitable campaigns are in the second ad set with both male and female creatives used, compared with the first and the third ad sets.

  1. Also the conversion rate from lead to a sale in the second ad set is twice higher as the other ad sets
  2. 3300×250 banners click-through rate is higher than 300 x 100 creatives

Our future plans: 

  1. Use only the second ad set campaigns and grow budgets on it
  2. Put ROAS < 100% sources on the blacklist
  3. Testing max bid enlargement to gain even more traffic 
  4. Come up with the new banners and proceed with the fresh A/B testing to compare old ad sets with the new one

The Conclusion:

Even with a small budget you could successfully test banner ads, choose only good working ad sets and approach the best results

Clickadu Conversion Tracking

In order to make the SmartCPA system work, it is important to set up a tracker. What makes using ClickAdu simple is the fact that it comes integrated as a source of traffic. It is crucial to change the SUBID parameter of the tracking link of Clickadu to the tracking solution’s external id. The outcome of the testing phase of SmartCPA depends on the number seen by Clickadu’s platform. 

You get an option between a fully managed campaign and an SSP managed one. When you create a campaign, you are in SSP mode by default, which means that only the creator will choose the performance settings and changes. 

You can also ask for an Account Manager in the fully managed mode. With the fully managed mode, you also get the ability to target via IP range and can buy traffic at a lower CPM. A manager will also create white and blacklists for a particular offer. 

Depending on your resources, you can choose one. 

You need to make a minimum deposit of $100, and the payment methods that are offered by Clickadu are Paxum, ePayments, PayPal, WebMoney, Wire Transfer, MasterCard, and Visa.

Clickadu Pros And Cons 


  1. Dialog Ad For Mobile
  2. Fraud and Bot filters
  3. 360-degree coverage of ads
  4. Malware And Virus Protected
  5. 100 percent quality traffic and fill rate
  6. 24/7 Skype and email support
  7. Geo-Targeting


  1. Still a newbie in the market

Clickadu Testimonials

Clickadu - Testimonials

Quick Links:

FAQs on Clickadu Review

👉 What type of targeting can I choose regarding my campaign?

You can choose GEO, OS type, Browser Language, Device Type, Mobile ISP, States&Cities etc in your targeting methods.

👉My campaign was rejected; why did that happen?

If your campaign goes against the Clickadu Terms and Conditions, it will be rejected, and the reason will be mailed to you.

👉What language does Clickadu support speak?

Clickadu support team only speaks English. They do not speak any other language.

Conclusion: Clickadu Review 2023

Clickadu is an incredible platform that is user-friendly and fast. What makes it even better is its transparency so that you do not get lost in the complexities of the IT world. Even the account manager that is assigned gives a lot of incredible advice and motivation. Depending upon the GEOs, you get decent traffic volumes. You might even come across situations in which data collection takes more than other platforms. 

All in all, it is an incredible platform for both publishers and advertisers as they can find a common ground as well as gain benefits. You get maximum fill rates, and if you are a publisher, you can get more payout margin in comparison with many other ad networks. 

Clickadu can work for you irrespective of whether your site is humongous or small. You do not need a certain amount of traffic on the website in order to get acquainted with Clickadu.

Want to contact Clickadu team to find out more?

Ticket form:
Email: [email protected]
Telegram: @Clickadu
Telegram group: @affiliateconfEng

Register for Clickadu to start earning money on your website or promote your products/offers

Jacob Keifer

Jacob Keifer is the main author of Kawa College of Education. He spends most of his time writing the best online course reviews, learning new skills, and playing chess. Jacob himself has many online courses where he teaches people about making money, digital marketing, SEO, and other skills. With his articles to get a very good insight about the topic, he writes about.

2 thoughts on “Clickadu Review 2023 With Case Study : Pros &#0...”

  1. My AdSense account got disabled I was so worried but after reading your article I think we can really relly on AdSense and the truth is Adsense paying very less nowdays its very hard to earn with Adsense, i am gonna try this thank you

  2. I registered back in 2020 but didn’t really like it cos they didn’t have banner ads… But I just got a mail that banner ads are now available… I will check them again

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