In this post, we have featured Clickadu Review which includes detailed insights into Clickadu. So let’s dive in.
The advertising industry, as we all know, is on an all-time boom and is growing rapidly in the online space. It plays a very crucial role in every organization, blog, and enterprise and is a must-do step of any brand or company.
There are many platforms that have advertising solutions to offer, and one such platform that we are reviewing in this article is Clickadu. Clickadu has 5 feature loaded advertising formats to offer and are known to bring about more than 3M conversions every day.
Here in this article, we will be covering each and every aspect of Clickadu that will help you in deciding whether you should be opting for their services.
So let us get started.
About Clickadu Review: In A NutShell
Founded in the year 2014, Clickadu has, to date, run 6500+ campaigns with approximately 4500 active publishers. They have 800+ active affiliates that are monetizing their mainstream traffic across the globe. It is very well optimized for both webs as well as mobile channels. This way, you can easily monetize the traffic really quickly. The main reason behind the rapid success of Clickadu is the numerous advertising formats it has to offer.
There are numerous well-recognized ad networks that do not offer multi-format advertising. With Clickadu, you can get high CPM rates. This platform will boost all your conversions as well as test the campaigns first so that it can find the perfect combinations that will work for your audience the best.
Clickadu has a total of 6 advertising formats to offer viz Instant Text Message (Dialog Ads), Video Pre Roll, Push Ads, Popunder, and SKIM.
More About ClickAdu
Clickadu optimizes the ad servers in a way that is really very remarkable. As we all know, servers play a crucial role when it comes to providing top-notch performance. What makes Clickadu popular amongst the advertisers is the high amount of audience and the conversion rates which they have to offer. With Clickadu, you can also control the frequency capping.
When approving a publisher, Clickadu look more into his/her quality of traffic (whether it’s organic or not) and also traffic sources (GEOs), however they do recommend their publishers to have at least 5-6K unique visitors on his/her website.. On their dashboard, you get proper statistics of CPM, Earnings, Impressions, and Clicks.
Clickadu Campaign Creation
The process of launching a campaign on ClickAdu is super intuitive and simple. There is a wide array of pricing models and formats that can make it tricky to choose the one best for you. In that case, it is best to stick to a format that you know will fetch you the best performance. Else the support team of Clickadu will be happy to help.
The SMART is all about the tests run by the campaign on the basis or CPM in order to evaluate the performance of the campaign before the beginning of the pricing model that is selected. It will pick and match the zones with accurate CR rates in order to create white and blacklists for a campaign.
SmartCPA is the model based on cost per action and is powered by a SMART algorithm that allows paying only for the conversions.
CPM, on the other hand, is the CPM bidding with a fixed rate.
CPC is the cost per click model and works on the SMART algorithm. The main principle is just like the SmartCPA, and the only difference is that it operates on CTR rather than on CR. It works best for the formats of creative advertising.
SmartCPM is basically a scheme of the second-price auction in which the advertisers set the highest price they wish to pay for a specific amount of traffic. The bidder who wins will get the first impression by the second bidder’s price.
Not only these, but you also get numerous possibilities for targeting in order to build an incredible campaign.
- IP Capping + User Based Capping + Device Frequency
- Carrier Targeting + Country
- Ad delivery method + Campaign Schedule
- Total Budget of Campaign and Maximum Daily Budget
- OS + OS Version + OS Type
- Devices + Device Types
- No Proxy + Proxy + All
- Browser + Browser Languages
- Black and Whitelists
- Early Efficiency Checker along with the Test Settings
- The option of getting traffic from the Anti-Adblock Zones
Along with the CPA and CPC models, you get more exclusive options like limiting the number of impressions on each website by Slice Limit and Test Budget. With this, you can control what a testing campaign will do when it comes to targeting a website and make sure that you do not end up spending your budget on a few placements. The system won’t let a high CR website stop because of this as it can actually identify the websites with top-notch performance and will allow it to surpass the limit imposed by you.
Clickadu Campaign Reporting/Tracking
The reporting area of the Clickadu is on the Dashboard menu, and by clicking on the campaign, you will get an access to the data of the website of a particular campaign. If you are looking for more information about the browsers and devices, you will need a software to help you out. You will also get to work with numerous parameters like OS versions, browsers, Devices, etc.
Clickadu Case Study :
In this case study, we’ll show how one could gain money and use profitable ad sets via banner ads even with small budgets.
Period: 16 – 20 May
Traffic Source: Clickadu Banner
Affiliate Network: Adcombo
Vertical: Diet & Weightloss
Flow: Cash on Delivery (COD)
Offer: Green Coffee Grano
OS: Android 10+
State: Delhi, Haryana, Punjab, Rajasthan, Gujarat, Chhattisgarh, Uttar Pradesh, Bihar, Madhya Pradesh, Maharashtra
Time: 10 am – 6 pm IST (India Standard Time)
Recommended Max Bid: 0.0185
Campaign Budget: 50
Total Budget: 300
We’ve contacted our good friends from Adcombo and decided to test their Nutra offer, Green Coffee Grano, in India. It has an increased payout of $6.5 with Cash on Delivery (COD) flow. We’ve chosen 3 top ad sets in the advertiser’s account suitable for the offer:
As you can see in each campaign we use the same pre-landing, but different landings.
Our designer has prepared 2 banners 300×250 и 300×100 for each of them :
1 Ad Set 55184 – 55182:
2 Ad Set 55184 – 51803:
3 Ad Set 55184 – 22671:
Then we’ve discussed offer targetings with our Adcombo manager. It was important to start ads:
1. When the call center is working (10 am – 6 pm IST)
2. Using top OS (Android 10+)
3. To Indian states with the best delivery service (Delhi, Haryana, Punjab, Rajasthan, Gujarat, Chhattisgarh, Uttar Pradesh, Bihar, Madhya)
With these adjustments, we’ve started 6 campaigns. Traffic Inventory of our Self-Service Platform has recommended starting ads with a max bid of 0.0185. For each campaign we’ve set a $50 lifetime budget. So there are our results for 5 days testing period:
Campaign – campaign name ( pre-landing page – landing page – banner sizes)
Impressions – the total amount of impressions
Clicks – the number of clicks
CTR – click-through rate
Convs1 – the number of leads
Convs2 – sales amount
Convs2 / Convs1 – conversion rate from lead to sale
Revenue – the total amount of income
Paid – traffic spending
Profit – total benefit
ROAS – return on ad spend rate
Important to notice:
1. The most profitable campaigns are in the second ad set with both male and female creatives used, compared with the first and the third ad sets.
- Also the conversion rate from lead to a sale in the second ad set is twice higher as the other ad sets
- 3300×250 banners click-through rate is higher than 300 x 100 creatives
Our future plans:
- Use only the second ad set campaigns and grow budgets on it
- Put ROAS < 100% sources on the blacklist
- Testing max bid enlargement to gain even more traffic
- Come up with the new banners and proceed with the fresh A/B testing to compare old ad sets with the new one
Even with a small budget you could successfully test banner ads, choose only good working ad sets and approach the best results
Clickadu Conversion Tracking
In order to make the SmartCPA system work, it is important to set up a tracker. What makes using ClickAdu simple is the fact that it comes integrated as a source of traffic. It is crucial to change the SUBID parameter of the tracking link of Clickadu to the tracking solution’s external id. The outcome of the testing phase of SmartCPA depends on the number seen by Clickadu’s platform.
You get an option between a fully managed campaign and an SSP managed one. When you create a campaign, you are in SSP mode by default, which means that only the creator will choose the performance settings and changes.
You can also ask for an Account Manager in the fully managed mode. With the fully managed mode, you also get the ability to target via IP range and can buy traffic at a lower CPM. A manager will also create white and blacklists for a particular offer.
Depending on your resources, you can choose one.
You need to make a minimum deposit of $100, and the payment methods that are offered by Clickadu are Paxum, ePayments, PayPal, WebMoney, Wire Transfer, MasterCard, and Visa.
Clickadu Pros And Cons
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- Anstrex Push Notifications Ads Review : Try This New Push Ads
FAQs on Clickadu Review
👉 What type of targeting can I choose regarding my campaign?
You can choose GEO, OS type, Browser Language, Device Type, Mobile ISP, States&Cities etc in your targeting methods.
👉My campaign was rejected; why did that happen?
If your campaign goes against the Clickadu Terms and Conditions, it will be rejected, and the reason will be mailed to you.
👉What language does Clickadu support speak?
Clickadu support team only speaks English. They do not speak any other language.
Conclusion: Clickadu Review 2023
Clickadu is an incredible platform that is user-friendly and fast. What makes it even better is its transparency so that you do not get lost in the complexities of the IT world. Even the account manager that is assigned gives a lot of incredible advice and motivation. Depending upon the GEOs, you get decent traffic volumes. You might even come across situations in which data collection takes more than other platforms.
All in all, it is an incredible platform for both publishers and advertisers as they can find a common ground as well as gain benefits. You get maximum fill rates, and if you are a publisher, you can get more payout margin in comparison with many other ad networks.
Clickadu can work for you irrespective of whether your site is humongous or small. You do not need a certain amount of traffic on the website in order to get acquainted with Clickadu.
Want to contact Clickadu team to find out more?
Ticket form: https://support.clickadu.com/hc/en-us/requests/new
Email: [email protected]
Telegram group: @affiliateconfEng
Register for Clickadu to start earning money on your website or promote your products/offers
2 thoughts on “Clickadu Review 2023 With Case Study : Pros �...”
My AdSense account got disabled I was so worried but after reading your article I think we can really relly on AdSense and the truth is Adsense paying very less nowdays its very hard to earn with Adsense, i am gonna try this thank you
I registered back in 2020 but didn’t really like it cos they didn’t have banner ads… But I just got a mail that banner ads are now available… I will check them again