Looking for a content marketing strategy for your online venture?
Experts from all over the world sharing their views on- Best Content Marketing Strategy For Small Business.
Let’s find out what their Content Marketing Strategy for Small Businesses…
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12+ Experts On-Best Content Marketing Strategies For Small Business(2020)
1) Ryan Robinson
Ryan Robinson is a blogger, podcaster and side project aficionado that teaches 400,000 monthly readers how to start a blog and grow a profitable side business at ryrob.com.
Rayn’s Best Content Marketing Strategy:
For small businesses that rely on attracting local customers in order to grow, the #1 piece of content marketing advice I’d give is to invest in creating long-form content that can own the most important local search terms.
For example, if you’re a boutique flower shop located in Petaluma, California, then you should create a series of long-form blog posts (designed to rank high in organic Google search results) about the best florists in Petaluma. This could take the form of a roundup article like “23 Best Florists in Petaluma for Deliveries, Weddings, and Events in 2019” that’s geared toward ranking as the top result for searches like “best florist Petaluma.”
Another content idea could even be an interview-style article like, “12 Top Considerations When Choosing a Wedding Florist in Petaluma” that breaks down reviews from past customers talking about why they liked your services and would be designed to rank for searches like “wedding florist Petaluma.” The more content you create and share around important search terms your customers are out there Googling, the more likely you are to attract those shoppers to your website.
Invest in creating a consistent content publishing schedule, as this strategy builds momentum and pays off more and more over time.
2) Christoph Trappe
Top 25 Content Marketer | Top 100 Digital Marketer | Public Relations Leader | Publishing Exec | Marketing + Communications Exec | Change Agent | Author | Speaker
Cristoph’s Best Content Marketing Strategy:
3) Larry G. Maguire
Larry is a writer specializing in the psychology of human performance and creative expertise. He lives in Dublin, Ireland with his wife and three children and writes daily on creativity and the meaning of work. Get a weekly summary of his work in his Sunday Letters private newsletter.
Larry’s Best Content Marketing Strategy:
4) Zontee Hou
Zontee Hou is a passionate advisor and teacher of communications. She’s the founder of Brooklyn-based agency Media Volery, working with small and medium businesses, and co-lead of consulting for Jay Baer’s Convince & Convert, working with major brands.
Zontee’s Hou Best Content Marketing Strategy :
Focus on building well-rounded trust. 76% of respondents of the 2019 Edelman Trust Barometer said they paid attention to a brands’ advertising/communications when it was a brand they have “trusted for a long time.” For small businesses, that means that creating content that conveys ethos (credibility, expertise, experience), pathos (emotional understanding), logos (relevant information), and kairos (timeliness) is absolutely essential.
Each piece of content should speak to at least one of these categories in order to provide value to your audience. And using these four rhetorical devices to plan your content calendar is an easy way to make sure you’re building trust with every content piece.
5) Viveka Von Rosen
Viveka von Rosen is Cofounder of Vengreso, the largest provider of full-spectrum digital sales transformation solutions. Known as the @LinkedInExpert, she’s the author of the best-selling LinkedIn Marketing: An Hour a Day & LinkedIn 101 Ways to Rock Your Personal Brand!”. She is a regular contributor and has been featured in Forbes, BuzzFeed, Inc, Entrepreneur, Selling Power and the Social Media Examiner.
6) Julia McCoy
Julia McCoy is an entrepreneur and growth-focused content marketer. She built her content agency, Express Writers, from scratch to over $4M in revenue in just seven years, and was named an industry thought leader in content marketing by Forbes in 2018. Today, she’s the author of two bestselling books, founder of The Content Hacker, and she’s getting ready to publish her third book, a narrative nonfiction memoir of her life. Julia lives in Austin, Texas with her daughter and husband.
Julia’s Best Content Marketing Strategy
Building a content marketing strategy was a game-changer for Express Writers, and is the single most important piece of marketing advice I can give. The fact is, trustworthy content performs better than ads. According to The Ad Strategist, ROAS dropped from 11.8x to .6x ROA from 2016 to 2018.
Ads aren’t the only way to reach your target audience anymore, plus, the ROA is downright terrible — you’re likely to waste your money each time unless you’re in a great niche with zero competition. Invest your money, time, and resources into developing a content marketing strategy, instead.
Focus on creating quality, growth-driven, authority-building SEO content that answers questions and solves problems for your customers. The #1 organic position in Google nets 33% of all search traffic. This statistic is huge, but shouldn’t come as a surprise. It’s simple: the higher your site can rank on SERPs, the more traffic you’ll see. With over 3 billion Google searches per day, your website’s traffic opportunities are endless. Ranking on SERPs won’t happen without a solid strategy, though.
Build your small business’s content marketing strategy by first defining what makes your business stand out. The next steps are to discover your audience and establish your online presence. From there, educate yourself and your team, and learn to understand the worth of high-quality content (and how to create it!).
Finally, create an editorial calendar built around your strategy, and delegate if you have to. You wouldn’t attack any big goal and expect to reach it without first putting a plan in place. Approach your content marketing with a strategy, and you will see results.
7) Larry Kim
Larry Kim is the CEO of MobileMonkey, the World’s Best Facebook Messenger Marketing Platform and free chatbot builder. He’s also the founder of WordStream, Inc., the leading provider of Google Ads, Facebook Ads and keyword tools used by over a million marketers worldwide. The company employs over three hundred people and manages billions of dollars of ad spend on behalf of tens of thousands of customers. WordStream was acquired by Gannett for $150 million.
Larry’s Best Content Marketing Strategy:
One powerful strategy that you can try today is drip campaigns through Facebook messenger. Drip campaigns are sets of automated emails that are triggered when a user engaged on your page on certain actions.
You can set up chatbot drip campaigns from messenger using a chatbot builder like MobileMonkey (www.MobileMonkey.com). MobileMonkey’s feature can help you seamlessly launch drip campaigns that can help your content increase its visibility and engagement. Messenger drip campaigns get 8x more conversion than emails.
8) Jacob Simkovich
Jacob is the Head of Marketing at Primis, the world’s leader in Video Discovery. He has managed the communications activities of SimilarWeb and has extensive experience in all things digital marketing.
Jacob’s Best Content Marketing Strategy:
Most great pieces of B2B content begin with a piece of data that you exclusively have access to and provides your target audience with actionable insights. This is what establishes thought leadership. So, begin with data and let it expand from there.
However, if you don’t have an analyst or writer on staff, then creating content based on data can be a challenge. You spend days finding the right insight, share it with your audience, and then it’s gone. It seems like a poor return on investment, right?
That’s why I suggest something that I like to call Every Part of the Buffalo Strategy. For Native Americans, there was great respect for all living things and food was sparse, so to throw away even the bones of a buffalo was unacceptable. In content marketing terms, creating great content isn’t easy, so when you do it, make sure you use it in every way possible.
For example, if you or your analyst find a helpful insight or data point:
– Pitch that insight to relevant journalists
– Turn the insight into a social media post
– Build a blog off that insight
– Use the insight to answer questions on Reddit and Quora
– Make a video about the blog
– Include that blog in a monthly newsletter
– Combine that insight with others to create an infographic
– Combine the blog with others to create gated content
These are just a few examples off the top of my head, but each business has its own channels to use tap into.
9) Mary Hartman
Mary Hartman has been nurturing contagious enthusiasm on the topic of paid digital marketing strategy for over 8 years. She is a Sr. Account Manager at Hanapin Marketing, where she works with complex clients to rapidly scale their businesses through paid channels. Mary has previously spoken at HeroConf and PubCon, and is a blogger for PPCHero.com, Instapage, the Clix blog and more. She loves sharing lessons from her client experiences and helping others fly as high as Hanapin’s PPCHeroes.
10) Chintan Zalani
11) Marcus Svensson
Marcus Svensson is Head of Growth at Albacross, a B2B lead generation platform, with previous experience as a founder and background in Mathematics from Stanford. Albacross is one of the top lead generation tools in Europe today and growing with hundreds of new companies every day.
12) James Svoboda
James Svoboda is CEO at WebRanking and has been in search marketing since 1999. James is also a Founder and Vice President of MnSearch, the Minnesota Search Engine Marketing Association, an ADworld Experience ambassador and #PPCchat supporting partner.
James’s Best Content Marketing Strategy
One of the best Content Marketing Strategies we implement for clients is researching Google Search Suggestions (aka Autocomplete) for content topics, keywords and themes to build focused content that generates ongoing search traffic.
In particular, we target keyword segments for Question & Preposition keywords in this research to build out helpful guides, tips and FAQ pages for clients. Because Autocomplete Search Suggestions are formed from past searches and will be suggested to future searchers, you can be confident producing content for them will be a worthy investment.
Building Help & FAQ Content based on this research is beneficial in several ways:
- Saves Customer Service time and resources by having these help pages already on your site.
- Demonstrates your expertise in your industry to potential customers.
- Builds your authority for related content themes in your particular niche.
- Attracts Search Traffic from a relative audience and potential customers.
- Great non-salsey content perfect for sharing on your social channels that your current followers will be more inclined to like and reshare .
- It provides great non-commercial content that’s more likely to earn free social shares from visitors.
- Often less competitive than non-informational keyword segments with commercial intent.
Online tools such as Answer The Public and KeywordTool.io both great sources with free versions that provide keyword suggestions for Questions & Prepositions.
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