You own a business and if you do not have a website/blog attached to it, standing in 2014 your business promotion is backward. The digital world has essentially changed the business world and has made blog creation and content strategy almost imperative for all level of entrepreneurs.
Web marketing has influenced many individuals and business owners but for some, understanding the web culture hasn’t been handy. Ignorance in the techniques involved to promote business through web has prevented many from making the most of this cost effective virtual promotion.
So people, who know the techniques, move ahead in the race. Your business might provide best of services but if your blog/website isn’t capable of delivering the picture of your business‘ functions and goals, you cannot move much ahead from the starting line of race.
Let me give you some simple but essential tips on creating a content strategy to boost the promotional aspect of your site.
Image Credits: Flickr
1) Tag pictures along with text
A picture has the power to deliver strong messages, more than what words can do . So if your content has relevant pictures alongside, it has a heavyweight effect. The number of traffic automatically increases in your website because visitors can connect with your content more through the relevant pictures. Any one, either a plain text or a picture has a halfway communication. To ensure a full fledged communication use pictures with the text.
Suppose you run a business of digital printing. Then your content should contain the technology used and the effects it has on the print. Now attach a vibrant picture of a print to give authenticity to your message.
It will be excellent if you can convey the idea and mode of function of your enterprise through video. Even science has explained that any technology or story picturised by a video has a longer impact in the memory. So if you want the content of your website to be vivid in the memory of viewers definitely insert videos to create the impact. If you have a wonderful content, a video matching the context will render the desired effect.
3) Upload Post like an Important Information and not simply a Post
The blog post can be as much of an attention drawer like Facebook status messages or Twitter tweets. People who are hungry for information are on the lookout for relevant posts. Upload a catchy post and make sure you have highly informative and engrossing content inside. If viewers are benefitted from your site and have reasons to spend time within it, for sure they are going to come back soon when they require other related information.
4)Reach out to concerned viewers
Your viewers would appreciate the fact that you have created your website to suit their requirements. So make sure you design your website to get attention of viewers who finds meaning to visit your blog. If you run a website for anti virus software, a person interested in sportswear will have nothing to do with it. The content and blog post should be transparent and outline the message you want to share.
One cannot deny the popularity and impact of social networking sites in people’s life. So what better way to share and promote the content of your site in Facebook, Twitter or Google sharing? This also increases the probability of better rankings. You should definitely have a social networking profile.
Share the links, pictures and videos in your profile so that readers have the scope to get directed to the main page of your site. Request your friends and family to further share the links and posts among their friends in social sites.
There is a difference between the content you have and the content your visitors need. If you are armed with top content strategies, I am sure you can develop engaging content and reap the benefits of web marketing.