Are you looking for a way to give a boost of up-gradation to your marketing skills that could be paired with Conversion Optimization for the best results? Is that why you are here to read this CXL Review?
Well, that is what I will be doing today. It is time to talk about how digital marketing is becoming a potential helper to today’s world along with the CXL institution. It produces some really helpful blogs that focus on practices in conversion optimization.
This brand was first introduced to me through Discord and I cannot be happier with how things turned out with it! And I am sure this review will give you some useful thoughts to spend time on.
Table of Contents
What is CXL? Top Pros & Cons CXL Review
With CXL institution, you are capable of learning so many different things and at a given point, which screams, “PERFECT” in big, block letters for people who have no proper timings for work or just have no regular schedule.
Especially when you want to learn things about marketing, this institute is the one you should go to in order to achieve some serious skills that will look good on your resume.
Also, I will take a look at how easy is this tool to use and if it is worth your time or not. The way the brand receives their customers and the customer support services they provide will be highlighted as you move further on into the article. Also, I will walk you through the 5 mini degrees this brand offers to give you a gist of things available in terms of digital marketing here.
Apart from that, the advantages and disadvantages this name comes with will be displayed for you to judge appropriately along with a couple of frequently asked questions that will aid in dissolving any common doubts.
Half the money I spend on advertising is wasted;
the trouble is I don’t know which half.”
–John Wanamaker, marketing pioneer and father of modern advertising
In A Nutshell CXL Institute Review
Whoever said that there is no place better than the home was not lying. Because that is the place we look for when in need of ultimate comfort. Similarly, it gets pretty annoying when your home and your school are two different places.
That is why homeschooling looks real good or just learning from the comfort of your couch looks super tempting. Luckily, this institute teaches online, that is, you can attend your classes from any place you want at any time you wish.
CXL also provides certifications that you can add to your portfolio to show off your newly learned skills. These are certificates of completion that make things super interesting for the person taking a look at your resume.
The CXL institute has about 48 courses that are divided among Analytics, CRO and UX, and Marketing. Plus, the professionals that will be teaching you marketing are some of the lead industry leaders and the best from the list of the top marketers.
Who is Peep Laja?
Peep Laja is a Forbes Council member & Peep has been able to build one of the most respected brands in conversion optimization by staying true to what he knows, and not publishing garbage. As Peep says, he cuts through the bullshit.
Peep Laja didn’t have a secret sauce or special ingredient. He took what he understood, was good at, and focused on it. He delivered high-value content that he knew his audience wanted and needed. Taking care of the audience or customer’s needs first is a model you can replicate and build your success on, too. Via Forbes.com
Check out My Video Review for CXL :
Courses Offered by CXL Institute
Take this advice from Peep:
Identify the criteria involved in decision-making for the products on the category page. For clothing, some criteria typically include price, size, colour and so on. If it’s computers, it could be price plus technical specs like RAM, HDD size, CPU and so on. Some shoppers are savvier than others, so provide filters for all knowledge-levels (e.g. colour and CPU speed)
65% of retailers cite conversion optimization as the #1 ecommerce challenge according to Realwire
ABM is one of the most common types of marketing in today’s world. When you work at a B2B company, it is important to know how to measure, plan, optimize, build, and lastly, test scaled-account based marketing.
This course surely will accelerate your career and life by a significant amount. It is the most spoken topic in B2B due to its ability to work effectively if done right. This is also why there is a demand for people with these skills.
A couple of companies, small or big, doesn’t matter are able to close deals a lot bigger than usual. Ever wondered why is that? Well, to give a simple answer, I would say that that is a result of different mindsets with unique ideas.
The other companies that are facing problem with ABM are due to their inability to understand how exactly unique is this form of marketing from the traditional inbound and the outbound.
This is why ABM has been mistaken as an unworthy form of marketing but just requires the right person to work on it to achieve successful results. Now, there are a couple of things you will have the total knowledge of after you complete this course.
The things are
- You will be capable of explaining what exactly does Account-Based Marketing mean, what things are not ABM, and how many people in 2B2 organizations take the beliefs, metrics, and practices for granted, and how exactly ABM challenges them properly.
- You will have your hands-on information about the types of ABMs that there are and how exactly to evaluate them to determine which of those types for best for your company. You will be surprised by this but most of the time, a blend of two types gives the best results for your company. But sometimes, the perfect blend of all three types makes the ideal combo.
- You will get a total understanding of the technology that is ABM and the tools that can be used particularly for the challenges you might face and the right moment to introduce them. I would suggest that you do not fall into the trap of purchasing a new technology way too soon.
- Executive, alignment with cross-function and co-ownership will be gained. Most of the marketers who choose to do such a task individually end up failing.
- You will be capable of planning the correct multi-channel, multi-thread, and multi-touch campaigns and to cut through the annoying noise, you can cadence and become a priority for the prospects you value the most.
- You are now capable of developing an Ideal Customer Profile (ICP), a strategy for the cluster, a strategy for tier, and a plan for the identification of contacts that go beyond technographics and demographics.
A few skills anyone who wants to join this course should have
When I tell you that this course is not for everyone, I mean it. It is an appropriate course for those people who are either fall in the novice, intermediate level ABM leaders, beginners, and practitioners category or the ABM seniors who wish to build sales that are more collaborative and strategic and aligned for marketing.
It’s just that the foundational topics are given less time to get accustomed to than the advanced topics. So, it would be helpful for you if you acquire basic foundation knowledge about B2B sales, the strategies that can be used in marketing, metrics, and processes.
When it comes to dominating your marketing, it becomes super easy when you are the only one who exists in it. But what about when it is not that way? Well, the best thing to do in that scenario is to become a market of a kind.
When the market is flooded, companies that stick to floating are the ones that have got their position to be right. Without the right position, you will face many difficulties. A couple of them are listed below-
- Competitors who do anything to push you down in the water.
- You catch the risk of being excluded since the market leader might lead you out of the arena.
- The cycles of sales run way too long and customers become price-resistant where they do not realize your total value.
These are things that you will be able to do when you use this course but a couple of them are
- You will know the things important to make a product stand out.
- Get a total understanding of what exactly the positioning of companies is and how it can be used in the modern landscape of marketing.
- You would learn how to avoid the common pitfalls by using the method of clarification of your worth.
Ease of use
This platform is pretty easy to use. It has straightforward navigation with a login system and logout system to safeguard your privacy. Other than that, you get a small preview of each course so that you can read it out and check if it is what interests you.
However, if you know what you are looking for, there is not a need for doing that. You can directly click on the course you want to learn and go ahead with the tutorials. Lucky for us, the teachers have been chosen for their ability to be the best at doing what they are doing.
They are highly trained and knowledgeable and are friendly but professional too. The platform also clearly mentions that they focus mainly on improving the quality and performance of you on the job you choose to do.
Designed to advance your marketing skills, CXL Minidegrees are in-depth training programs taught by leading marketing practitioners
One of the most updated and trusted training for global marketers.
Better pricing options for small business owners
CXL Institute teaches you most advanced level skills in customer acquisition, analytics, and conversion optimization. Get access to the world's top practitioners as your instructors. You can study on-demand or engage in live trainings to become great at marketing.
CXL Customer support
Imagine you are on a vacation on a beautiful island. You go there prepared, with maps, compasses, water, food, clothes, and anything else you think could be important. If midway, you get lost on the huge island and have no one to help you.
It is in situations like these that we regret not to bring a tour guide or a friend along with us because they would know the area better and also the kind of fruits that are not poisonous. Similarly, It is vital for a person to be able to get help especially when they are getting themselves into something they do not have total knowledge about.
Exactly like that, customer support is something every user tries to notice before buying a product. This is because when facing a problem, a friendly face to turn to is pretty helpful.
Luckily, CXL Institute has many ways to help their customers out of misery. They have made proper use of social media platforms, like, Instagram, Youtube, Facebook, Twitter, and Linkedin where they converse with their customers and audience.
They answer common and interesting questions and ask a couple in order to get to know their spectators and their choices closely. There is also a number available that you can give a call to if you feel comfortable with it.
But if you are into the old-fashioned way of formal talks, then, go ahead and type down an email to send to their mail and they will reach out to you pretty soon. Their customer support system is honestly active enough to get you out of trouble in no time.
Pricing | How Much Does CXL Cost?
Does CXL Institute offers any Coupon Code ? Does CXL.com Offers Discount Coupon Codes?
Currently there are no coupon codes for CXL Institute and CXL.com have only 7 days free trial at $1.
CXL Pros and cons
- All the courses are professionally presented.
- The tutors are highly knowledgeable.
- The quality of video and audio is excellent.
- The courses here help you with optimization regarding landing pages and more.
- There are so many cool tools you can use when you use this platform.
- Use it from anywhere.
- The statistics part poses a difficult lesson to learn. The tutors start teaching with a little more advanced content which makes it harder for beginners to understand.
- The course about technical development is pretty bland to keep customers engaged.
- The prices fixed to allow you access to this tool is too high, making it an expensive choice for a beginner with unsure thoughts.
FAQs On CXL Institute Review
Does CXL Offers free courses ?
Yes CXL offers some free courses on all things conversion optimization, digital analytics, growth, and UX.
What is CXL ?
CXL is one of the leading marketing institute that brings you advanced level marketing training: get deep skills in growth, customer acquisition, analytics, and conversion optimization.
Are CXL courses worth it?
Yes CXL Courses are totally worth it, their top practitioners are leading experts in their respective fields and many users who have opted for CXL courses have given 90% positive feedback. I highly recommended you to check out CXL for advanced marketing training courses.
How I can learn Digital Marketing & CRO courses with CXL ?
You can opt for their digital marketing & CRO training on their official website, they have top marketing experts to share their knowledge with real live case studies. It’s where people transform their careers. their programs go deep, and completing them requires a lot of effort.
What are the courses offered by CXL ?
CXL offers many courses like Conversion Rate Optimization, User Experience, Training Programs, Conversion Optimization, Business Growth, Online Courses, Digital Analytics, Digital Marketing, google analytics, Growth Marketing, eLearning, Data-driven Marketing, Online Training, UX, landing page optimization, product messaging, sales page copywriting, saas growth, and SEO.
Does CXl offers any coupon code to save money ?
Currently CXL have only 7 days trial for $1 you can try it and then upgrade it later. CXL dont have any coupon codes for now.
Which payment types do CXL.com accept?
Payment modes accepted by CXL.com are Paypal, Visa, and Mastercard. These payment gateways are safe and secure.
What is the best valid CXL discount that I can use?
To save the best on your purchase you can get: CXL start 7 days trial for $1.
👉What is the least cost at which an individual can get access to this platform?
There are two pricing plans available, one for individuals and the other for teams. The pricing of each plan depends on how long you choose to use it for and the least cost at which an individual can get access to this platform is $249 and for the teams’ plan, it is $224.
👉Can a beginner use CXL Institute?
Sure, a beginner can use this platform without much trouble. Only it would be a little easier for the individual to understand the courses taught if they have a little idea about the topic they choose to learn. This is due to the courses being slightly advanced but they surely are very informative.
👉Can CXL Institute be used for free?
They offer $1 trial for 7 days. That is one of the major drawbacks it has since it does not allow people to see for themselves if the brand is suitable for them.
CXL on Social Media :
Everyone and their mother is hopping on product marketing.
— Pe:p Laja (@peeplaja) November 23, 2021
CXL is 10! We celebrated by throwing a conference since we’ve always been about building community.
I’m super grateful to all the friends, allies, customers, and team for a great time over this last decade.
Onwards! 🔥🚀💗 pic.twitter.com/Sn2D1yfaAO
— Pe:p Laja (@peeplaja) November 18, 2021
CXL’s intro to product marketing course ✅
I highly recommend it!
Will publish a thread with key learnings on Monday.
In the meantime, I’m off to watch soccer 🤸♀️ pic.twitter.com/FdVF8p2F1T
— Joyce Kettering (@joycekettering) October 30, 2021
Providing excellent support is very important to me. That’s why CXL and Wynter provide live chat, etc.
So then it’s shocking to me when the support of certain companies is arrogant, comes with a “fuck you” attitude. I just don’t get it. Just had 2 experiences like that.
— Pe:p Laja (@peeplaja) December 17, 2021
How do you take on a $16B industry as a small business?
You build a product that’s hard to replicate.
You set up an SEO moat.
You make customer feedback your superpower.
— Pe:p Laja (@peeplaja) December 14, 2021
My daily observation at @wynter_com.
B2B companies: our messaging and copy are spot-on.
B2B companies after learning how the messaging is actually landing on their target customers: pic.twitter.com/fSZUn7j1QK
— Pe:p Laja (@peeplaja) December 10, 2021
Conclusion: CXL Institute Review 2022 (CXL CRO Minidegree Review)
I would say that this brand is truly helpful. Luckily, the certificates it provides at the end of your journey with a course have proven to be valued significantly. This makes it the perfect ingredient to add to your resume.
Along with that, the courses are mostly about technical things, but they specifically specialize in marketing. I too have chosen the course of Conversion Optimization that helped me gain a couple of useful marketing strategies.
How good is CXL Institute?
The instructors are super nice here, which is important since being comfortable will let you ask doubts that some people might face trouble bringing up. Although, I would recommend this platform to anyone who has a basic idea of things here.
This is because the courses are a little advanced and can make it difficult for beginners to understand properly. So, an addition of a couple of basics about each topic would be helpful to people like me.
Also, another major downfall I noticed is that the pricing is pretty high. This makes the platform suitable for people who run a company or an organization. But for people who are starters or do not wish to invest so much in learning the new skill, it may become fairly too much.
But putting all of that aside, I would say that CXL Institution has some major benefits that will help you land a job with a better opportunity because hey, an extra skill or two always looks impressive on one’s resume.