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Why businesses prefer
Semrush over Ahrefs

Semrush does it all. Get a powerful SEO toolkit with the biggest, most accurate keyword
and backlink databases1. Handle all your digital marketing on one platform.

Choose the tools you need:

Try 30 days for free

Award-winning SEO Suite

awards awards awards

What makes Semrush
the right choice for you

Drive more traffic, convert more leads, and do it all within budget—with Semrush.

Semrush
Ahrefs
Complete digital marketing suite

SEO and digital marketing tools

SEO only

Keyword research

21 billion keywords across 142 geo databases (source); most accurate keyword difficulty (source)

17.3 billion keywords

Backlink research

43 trillion backlinks (source); fastest backlink discovery (source)

22 trillion backlinks

Competitive research tools

For SEO, PPC, content marketing, and social media

For SEO

Link building tool with outreach workflow

Social media tools

Content marketing tools

8 tools for content creation, distribution, and optimization

1 tool to discover content ideas

Transparent pricing

Clear subscription service without unexpected costs

Pay-per-usage pricing may cause budget creep

Semrush
Ahrefs
Complete digital marketing suite

SEO and digital marketing tools

Keyword research

21 billion keywords across 142 geo databases (source); most accurate keyword difficulty (source)

Backlink research

43 trillion backlinks (source); fastest backlink discovery (source)

Competitive research tools

For SEO, PPC, content marketing, and social media

Link building tool with outreach workflow

Social media tools

Content marketing tools

8 tools for content creation, distribution, and optimization

Transparent pricing

Clear subscription service without unexpected costs

Complete digital marketing suite

SEO only

Keyword research

17.3 billion keywords

Backlink research

22 trillion backlinks

Competitive research tools

For SEO

Link building tool with outreach workflow

Social media tools

Content marketing tools

1 tool to discover content ideas

Transparent pricing

Pay-per-usage pricing may cause budget creep

Try 30 days for free

Beyond hard facts, Semrush wins
the popularity contest too

Here’s why real users choose Semrush over Ahrefs:

photo
Ram Babu

@RamBabuSEO

I have been using both for a long time. It’s been quite clear to say that Semrush now has way better backlinks data than Ahrefs… in the majority of cases, Semrush beats Ahrefs with their improved backlinks database 👍

photo
Tim Atkins

I’ve found Semrush a LOT more accurate for keywords and search traffic. Find a few websites for sale, and then search traffic for them on both tools - you’ll see what I mean.

photo
Mara Chapin

Digital Marketing Specialist at OMG Roofing Products

I just went through the discovery process with free trials for both Semrush and Ahrefs and Semrush just had more to offer especially with their tools for social media, which helped me to consolidate my SEO, SEM and social media software into one.

photo
Richelle Anderson

Digital Marketing Strategist

I just switched from Ahrefs to Semrush. It allowed me to cancel a few services with what all it provides, so saving money. I am liking it. Also, found a few things I didn’t see with the other tools.

photo
Nick Jordan

When I compare Semrush & Ahrefs against projects I have Google Analytics access to, Semrush is always more accurate. We can only flex publicly available data, so Semrush means bigger graphs.

photo
Mary Luke

Head of Growth

I just moved from Ahrefs to Semrush, simply because Semrush let me get stuff started for free, and then when I needed the insights, half my stuff was in there already.

photo
Brendan Hufford

Working with senior level marketers, I can’t use any of the visuals from Ahrefs. They add vastly more confusion than clarity. If I have to make my own graphs of your graphs, that’s a miss for me.

photo
Zahid Khan

I have moved to Semrush from Ahrefs because Ahrefs backlinks database is not as big as compared to Semrush. This move came after I analyzed more than 5000 domains using both tools, Semrush was the clear winner.

photo
Ram Babu

@RamBabuSEO

I have been using both for a long time. It’s been quite clear to say that Semrush now has way better backlinks data than Ahrefs… in the majority of cases, Semrush beats Ahrefs with their improved backlinks database 👍

photo
Tim Atkins

I’ve found Semrush a LOT more accurate for keywords and search traffic. Find a few websites for sale, and then search traffic for them on both tools - you’ll see what I mean.

photo
Mara Chapin

Digital Marketing Specialist at OMG Roofing Products

I just went through the discovery process with free trials for both Semrush and Ahrefs and Semrush just had more to offer especially with their tools for social media, which helped me to consolidate my SEO, SEM and social media software into one.

photo
Richelle Anderson

Digital Marketing Strategist

I just switched from Ahrefs to Semrush. It allowed me to cancel a few services with what all it provides, so saving money. I am liking it. Also, found a few things I didn’t see with the other tools.

photo
Nick Jordan

When I compare Semrush & Ahrefs against projects I have Google Analytics access to, Semrush is always more accurate. We can only flex publicly available data, so Semrush means bigger graphs.

photo
Mary Luke

Head of Growth

I just moved from Ahrefs to Semrush, simply because Semrush let me get stuff started for free, and then when I needed the insights, half my stuff was in there already.

photo
Brendan Hufford

Working with senior level marketers, I can’t use any of the visuals from Ahrefs. They add vastly more confusion than clarity. If I have to make my own graphs of your graphs, that’s a miss for me.

photo
Zahid Khan

I have moved to Semrush from Ahrefs because Ahrefs backlinks database is not as big as compared to Semrush. This move came after I analyzed more than 5000 domains using both tools, Semrush was the clear winner.

They ☝️ aren't the only ones
who love Semrush

Marketers, SEOs, and business owners around the world trust Semrush
to help achieve their goals.

Capterra capterra trustpilot
Semrush stars

4,7

1850+ reviews

stars

4,6

1550+ reviews

stars

4,4

350+ reviews

Ahrefs
stars

4,7

350+ reviews

stars

4,6

400+ reviews

stars

2,5

130+ reviews

Semrush
Ahrefs
Capterra stars

4,7

1850+ reviews

stars

4,7

350+ reviews

capterra stars

4,6

1550+ reviews

stars

4,6

400+ reviews

trustpilot stars

4,4

350+ reviews

stars

2,5

130+ reviews

Semrush
Ahrefs
stars

4,7

1850+ reviews

stars

4,6

1550+ reviews

stars

4,4

350+ reviews

stars

4,7

350+ reviews

stars

4,6

400+ reviews

stars

2,5

130+ reviews

Oh, and a few more awards
#humblebrag

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