4 Surefire Tactics for Designing a Beautiful Landing Page

Landing pages are website pages that are designed to exhibit the kinds of good interface design and some effective features to attract visitors and convert them into leads. These web pages essentially provide customized sales pitches to visitors. When you create a great and beautiful landing page, you can engage visitors more effectively and increase your conversion rates. Landing pages are also used to gather information about the customers. It can also be used to build and nurture relationships with leads and customers.

If you really want to capture the heart of your visitors, you need to design the best beautiful landing pages that are of high-quality to convert them into leads. Landing pages can stand as an introduction page where your products and services can be introduced. Businesses who want to get noticed in a highly competitive field of web products required to be unique, which means they need to create several strategies to attract more customers. Creating beautiful landing pages is one of these strategies and it has proven to be one of the best ways to generate leads for major businesses.

Check out example here

If you want to drive more traffic to your website and increase your conversion rates, here are some sure fire tactics for designing beautiful landing pages that are high-performing and aesthetically pleasing to the eyes.


1) Have A Clear Objective

What is the reason behind the landing page? Are you trying to gather information or you want to make more sales? When you are writing the copy for the page, you should have a goal in mind so that you don’t stray away from it. You should make sure that everything written is related to what you are trying to accomplish.

2) Write A Clear and Concise Headline

Your headline should communicate what your offer is all about. If you want to attract visitors to the page, you need to give them an i
dea of what they should look forward to. For instance, if you want them to download a software, it would be better to convey the message in a clear and concise way by asking them to “download” in the headline. Similarly, when your headline is short and summarizing, search engines will find it easy to understand.

3) Create a clear CTAs

Your page needs to tell visitors what to do. If there is no clear call-to-action on your landing page, you would be wasting your time and that of your visitors. You may even waste your resources. Without a CTA, visitors won’t be able to click through to your offer and this might frustrate them. Thus, you may end up losing your prospective customers.

4) Don’t Include Unnecessary Elements

You should avoid including design elements such as navigational menus or several external links on your page. You should try as much as possible to make the page simple. Your landing page should be particularly compact with conservative use of graphics and images. This will allow the page to download within few seconds. The formatting of the page and design elements should also be consistent such as the use of colours, fonts and font sizes, text alignments and CTA labels. The look and feel of the page must be consistent.


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About Jitendra Vaswani

Jitendra Vaswani is the founder of SchemaNinja WordPress Plugin, prior to SchemaNinja he is the founder of big internet marketing blog BloggersIdeas.com. During his more than 6+yrs long expertise in Digital Marketing, Jitendra has been a marketing consultant, trainer, speaker and author of “Inside A Hustler’s Brain : In Pursuit of Financial Freedom” which has sold over 20,000 copies, worldwide. He has trained 3000+ digital marketing professionals till date and has been conducting Digital marketing workshops across the globe from 5+ yrs. His ultimate goal is to help people build businesses through digitization make them realize that dreams do come true if you stay driven. Check out his portfolio( jitendra.co). Find him on Linkedin, Twitter, & Facebook.

1 Comment

  1. Hey Jitendra,

    Glad to read your wonderful post, genius landing pages are really great for engagement of visitors with maximum effectively to enhance our conversion rates. Landing pages are an essential marketing tool that helps you warm up and convert readers into buyers. Eventually, thanks for sharing your informative ideology with us.

    With best wishes,

    Amar kumar


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