Landing pages are website pages that are designed to exhibit the kinds of good interface design and some effective features to attract visitors and convert them into leads. These web pages essentially provide customized sales pitches to visitors. When you create a great and beautiful landing page, you can engage visitors more effectively and increase your conversion rates. Landing pages are also used to gather information about the customers. It can also be used to build and nurture relationships with leads and customers.
If you really want to capture the heart of your visitors, you need to design the best beautiful landing pages that are of high-quality to convert them into leads. Landing pages can stand as an introduction page where your products and services can be introduced. Businesses who want to get noticed in a highly competitive field of web products required to be unique, which means they need to create several strategies to attract more customers. Creating beautiful landing pages is one of these strategies and it has proven to be one of the best ways to generate leads for major businesses.
Check out example here
If you want to drive more traffic to your website and increase your conversion rates, here are some sure fire tactics for designing beautiful landing pages that are high-performing and aesthetically pleasing to the eyes.
1) Have A Clear Objective
What is the reason behind the landing page? Are you trying to gather information or you want to make more sales? When you are writing the copy for the page, you should have a goal in mind so that you don’t stray away from it. You should make sure that everything written is related to what you are trying to accomplish.
2) Write A Clear and Concise Headline
Your headline should communicate what your offer is all about. If you want to attract visitors to the page, you need to give them an i
dea of what they should look forward to. For instance, if you want them to download a software, it would be better to convey the message in a clear and concise way by asking them to “download” in the headline. Similarly, when your headline is short and summarizing, search engines will find it easy to understand.
3) Create a clear CTAs
Your page needs to tell visitors what to do. If there is no clear call-to-action on your landing page, you would be wasting your time and that of your visitors. You may even waste your resources. Without a CTA, visitors won’t be able to click through to your offer and this might frustrate them. Thus, you may end up losing your prospective customers.
4) Don’t Include Unnecessary Elements
You should avoid including design elements such as navigational menus or several external links on your page. You should try as much as possible to make the page simple. Your landing page should be particularly compact with conservative use of graphics and images. This will allow the page to download within few seconds. The formatting of the page and design elements should also be consistent such as the use of colours, fonts and font sizes, text alignments and CTA labels. The look and feel of the page must be consistent.