Does the Great Online Shopping Festival decide the future of online shopping in India?

The Great Online Shopping Festival, an initiative of Google was first introduced on 12th December  2012. Google partnered with a number of online shopping portals. The concept which Google had in mind was that online shopping websites would keep attractive discounts on their product so that Indian consumers can bag great deals on online products. The aim was to promote online shopping.

When and how long will GOSF, 2014 last?

Gosf shopping 2014 festival

In the year 2013, it was decided that instead of one day the discount fiesta will continue for three days, starting from 11th December, 2013. But the GOSF faced technical problems at the end of 36 hours since starting.

It could have been due to the huge traffic which jammed signals. Obviously consumers were disappointed so Google extended the festival for yet another day. The GOSF 2014 is likely to be of three days too starting on 10th Dec, 2014.

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What is new in the platter?

Google have ultimately decided to reveal a little more about GOSF 2014. This year Google have roped in about 300 million  online portals to be a part of the Great Online Shopping Festival. Apart from regular ecommerce websites,  large FMCG companies and consumer durables companies also partnered with Google to be a part of the festival. This year there’s a new menu in the format. Google announced a preparty of GOSF on November, 25th.

Sources also add that from 27th November till 10th Dec 2014 Google would reserve each day for a company to run offers and contests for consumers. Google have already shortlisted 14 brands for the run up event. From 27th Nov to 9th Dec one lucky winner will get to shop on selected items for free.

A top executive of an ecommerce portal have revealed that GOSF will launch a ‘Rs 299.’ corner this year, whereby all brands ranging  between Rs.600 to Rs.1500 will be priced at Rs299 and will be delivered to customer’s home free of shipping charges. Infact GOSF is proposing for cash on delivery to popularise online shopping to first time consumers.

Performance review of GOSF

The best part of online shopping is that you will never be short of offers. Log onto couple of websites and you will notice atleast one, if not all will be offering good discount and offer to attract customers. Now here the point is, if on normal days customers can avail good offers then how much extra would they be interested for festivals like GOSF. The truth is, the first online festival launched by Google changed the face of online shopping in India.

It proved that centralised festival like GOSF can have immense impact on online shopping in general.

GOSF 2013 in particular witnessed great increase in traffic and sales. Online companies like Homeshop18 experienced double sales with orders coming from tier II cities. Post GOSF it claimed to have 60% increase in daily sales. Snapdeal revealed that its daily sales have multiplied three to four times. Even Myntra experienced increase in daily sales upto 3 to 4 times and 120% increase in traffic.

Amazon scaled over others experiencing almost 5% jump in daily sales.

The response and success of GOSF 2013 confirms the fact that online shopping is here to stay in India. Not only that, the way interest level is shaping up, online shopping will grow in huge proportionate in India.

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