Ecom Success Academy Review 2023 | Still Legit Or Not?
Last Updated on: January 12, 2023 by Andy Thompson | Fact Checked
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Value for money
Ecom Success Academy is very detailed with 40+ hours of content
Adrian Morrison spent a million dollars developing this course
Updates on Facebook Optimization
Adrian is sharing how using email marketing to get sales with no ad cost
More Print-On-Demand strategies
Adrian secret sauce to turning freebie customers to high ticket buyers
Get Access to How Adrian using drop shipping & Print On Demand to "double dip" with my sales & earn more profit.
A new 30 Day Live Bootcamp
Since ESA is one of the few Shopify approved courses you will get a 15% discount on Shopify (lifetime license)
Covers email marketing in detailed.
Very expensive for beginners
Need lot of time & dedication to get results
Not enough focus on FB Ads
Some old trends followed in the courses, update is needed
39 hours 34 minutes (without the bonus material. Bonus materials are an additional 100+ hours), so this is one of the very indepth ecommerce training course by Adrian Morrison. I highly recommend you to go for it.
On the Internet, you can find hundreds of academies coaching about e-commerce, but which one is eligible for you? Ecom Success Academy is one of these platforms and is very well known too.
I will recommend the best alternatives for ESA as this course is very expensive for many people. Check them out in my detailed Ecom Success Academy Review.
Bottom Line Upfront :
Ecom Success Academy is one of the most advance Shopify ecommerce training and you will get indepth knowledge about setting up stores & how to make money with ecom stores.
Adrian Morrison is often referred to as one of the top Facebook marketers in the world. He has generated millions of dollars using Facebook Ads for his own e-commerce store and affiliate partners. He has been able to do this by mastering the art of the advanced targeting features the social media platform has to offer. Adrian has also taught thousands of students how to master FB marketing as well.
Remember ESA is very expensive course and it is not quick rich scheme. Lot of dedication & efforts required to achieve great results. Better check out alternatives listed highly recommended.
Today, I am going to review Ecom Success Academy and find out if it is worth the money and time you invest. Further, you will read about the course typology, the pattern, and I will also be busting some myths about it!
Table of Contents
Ecom Success Academy Review 2023 | (Adrian Morrison Shopify Course)
In-Depth Ecom Success Academy
You ought to know where your product comes from before you buy it. Ecom Success Academy or ESA is a Shopify product which deals with training related to modern drop shipping. This academy is Shopify’s very first approved educational course. It accepts all students who are willing to dedicate to hard work.
It contains video lectures on what sells a product, about how social networks like Facebook can be used as an advantage as advertisement platforms and how you can find the target audience for your product or how you can expand your store. All you need is enough dedication and a will to grow your business.
This course guarantees that after you take this course you will be able to create your brand, earn a surplus amount of money, invite the crowd to your website and even have a backup plan in case you want to back out. All of this is under easy operations and minimal investments.
How did Ecom Success Academy come into existence?
The creator Adrian Morrison created this academy at the expense of a million dollars in under 6 months. All so that you, as a student can be taught, what he has learned from Internet marketing. He aims to create a space where entrepreneurs could learn how to make hundreds of thousands of dollars per year, with zero investment and extremely low risk. His ideology was the parenting thought to the creation of the Ecom Success Academy.
Adrian is not only an entrepreneur but also is a motivational speaker and an author. He has influenced hundreds of people to upgrade their business and make profits in large companies. The idea behind the business is simple. Drop-Shipping.
Drop Shipping is a course where your end product (can be anything from a mobile cover to cutlery) is transported from your website directly to the customer. So the process goes in the fashion that the goods are directly transported from the manufacturer to the customer. This is a very haggle-free system. You get the benefit of never seeing, touching, or shipping the product yourself.
Adrian makes it possible for people of all backgrounds to learn from his fabulous website. The business the student owns might be big or small, but there is a guaranteed outcome from every single one of his students. The first educational academy which was and is under Shopify is benefiting about thousands of lives today.
Who the heck is Adrian Morrison ?
Adrian is also very well known for consulting various other multi-million dollar companies on their Facebook Advertising, successfully. He has consulted top social media influencers & helped companies generate insane amounts of traffic and additional revenue.
Adrian has built a very close relationship directly with Facebook’s Internal Advertising Team. He has also been invited and visited Facebook HQ as well. This is something that most every Facebook Marketer dreams of, but very few get the honor of doing.
Adrian recently interviewed Shopify COO Harley Finkelstein, so he is a real deal and knows his stuff very well. I was very much impressed by his work and doing interview top industry players.
Objectives The course will be teaching & Ecom Success Academy
The Academy focuses majorly on the growth of the student and is a video-based teaching system. It covers 8 modules each covering a different aspect of e-commerce. One good thing about this course is that Adrian shares several tricks that add to the whole experience of practical learning.
The modules the course guides through are mentioned here in detail about what topics the modules contain and how it will be beneficial for you as a student. The module is, namely:
This course gives a solid introduction to Shopify since it is the platform under which you will be creating your site. From the working of the website to how you will be able to keep a check on your products. This module which contains around 12 videos, explains the various sections it holds.
This section gives a brief review of how you have to set up your website for smooth operations.
It is subjected to –
Unlocking your store
A Shopify dashboard overview
This part of the course is very introductory and easy to learn.
This part of the module explains to you about drop-shipping in general and gives a brief overview of how it works. It gives tips and tricks to simplify your process.
This section is completely based on the products that you choose to sell. It speaks about the process from when you get the products, to displaying and selling. The product tags, images, variants, and other options are taught to be added to this module.
Here, you learn about how you can promote your brand, which means if you apply free shipping there is a high possibility that the customer buys from your website to save some money.
This section is an added benefit to this course which talks about the advantages of long and short copy to describe your product.
The most important aspect when it comes to drop-shipping is branding. Adrian, explains here, how you can make your brand and keep it in highlight. He includes tips that are as simple as responding to comments immediately but are essential in the upcoming of the business.
He also insists that you make your pages on Social Media ( Instagram, Facebook, Twitter.) This helps in the spread of your brand. You get more viewers, hence more crowd.
Shopify App Arsenal
This part of the course focuses on various topics which include, use of coupons. Email marketing or getting sales from abandoned carts. All these topics have a proper app designated for them. Not all courses offer additional information.
As the name suggests, this part focuses on how the product display in under 10 minutes. A very important aspect if one has high sales.
This module focuses on the introductory part of the entire course. How you can start up your online business, and gives tips and tricks on the setting up process. It contains 48 videos in general which take a period of 11hours and 29 minutes.
The setting up of the shop seems pretty easy, the next big step is stocking the products. It may be difficult in the beginning to find the right product, but once you have it loading it up is a handful. Let’s see what we will be learning in the module.
The first task it teaches is to find the right vendor for your products. The things you ought to give more attention to when it comes loading, or the things you should avoid, and the type of vendor you shall choose.
It showcases how you should choose a product which is more probable to sell. For example, the best selling book or the most generic of products which are a must. You learn about how to price your products, negotiating, sourcing, and scaling. It also has an added advantage of learning how to sell your customized product.
The idea of dropshipping may seem easy in the beginning but after going through this more detailed module, you understand that the processing of this entire program is pretty detailed and can get a little complicated. This module is super explanatory and does solve a number of your confusion, making you more aware of the process you are going through.
This module is a compilation of 12 videos and has a video length of 7 hours and 25 minutes.
Ecom Success Academy Facebook Module
This part of the course is very important. Now, you have the product, you have set up your store but do you have any customers? How are people going to know that a person abroad has set up a website and is selling quality products? That is where social marketing comes in and Facebook plays a major role.
Adrian here teaches everything about Facebook in this module from scratch. From setting up the business page to the various campaign strategies you can incorporate. And the main tool, which is the Facebook Pixel.
The module is introduced with the basic business manager and creation of Fan Pages and then advances towards Ad campaigning and the benefits and setbacks to the specific kind of advertising. A graphically advanced platform like Facebook sure has various ways of advertising, be it Link Ads, Gif Ads, or even column Ads.
The important aspects of Ads are also covered in this module. Like setting up your campaign is a start. It can be created to understand the website conversions, clicks to the site, Broad Targeting, Precise Targeting, or even demographic targeting.
It also deals with 4 main phases of targeting.
Which happens to be the musts when it comes to Facebook Marketing.
Several tools are dealt with, concerning the Facebook Dashboard which deals with the viewer crowd.
Video View Audiences.
These are just examples.
The most important aspect of this course is the FB Pixel. People have been praising this tool for the performance it showcases. And Adrian makes sure that his students exploit the application’s potential to the greatest extent. He has simplified this course in the simplest way possible. And has spent 2 hours of this module on this very subject.
Further, this module explains the do’s and don’ts when it comes to Facebook Ad Copy.
Facebook Bidding also has a great deal of attention in this module. It deals with the Optimization of Impressions.
There are various ad sets in the Facebook Pixel,
Add to Carts
Each of these sets is discussed in detail and is supported by real-life case studies. This lengthy module contains 79 videos with a duration of 18 hours and 12 minutes.
E-mail Marketing in Ecom Success Academy
This module is a short one which again starts from the basics of setting up and the benefits of using this kind of marketing. It approves of a paid app which helps in this kind of marketing. An Email Template is attached for you to receive optimal results and gives a tour of the different types of Email promotions, which are easy to use.
This module is 8 videos long with a span of an hour and 24 minutes.
Team Building Module
This module covers the part where you can meet Virtual Help to carry out your business in a much smoother manner.
A few options are suggested where you can get this help. These helpers or assistants help you with various tasks like product research, graphic design, is a project manager, etc.
This short module contains 7 videos and is 55 minutes long.
Project Management Module
This module is pretty much an extension of the previous module and is based solely on project management.
The module is 4 videos with a time limit of an hour and 11 minutes.
Exit Plan Module
In case you decide to exit this business, Adrian has also covered what you should and should not do. It is a module that you don’t easily find in other courses. Along with how and where you can sell your business it also provides an additional spreadsheet that you can use to monitor the assets.
It’s a 12-minute long video.
This module is divided into 5 different subsections.
Weekly Live Coaching
This part provides videos every day for the 4-week course. It deals with a wide range of topics. Shopify settings, Shopify Apps, Facebook Strategies, etc. This particular course is very long because it has videos ranging from 2016 till the current year and can get boring after a point. But, there are some pretty powerful insights that are delivered through the course.
Emailing with Anthony
This is a small course again dealing solely with the topic of email marketing. A different coach here, Anthony, explains methods you can use to get more sales. About 26 videos in 3 hours 36 minutes all theoretical which talk about Build Send Profit, Solo Ads, and Product Launches.
This part is presented by Adam Rader. This part of the course is more detailed on how one can find the best possible employees to build your team.
Sizzle Product Sniper Software
Adrian shares an app in this section which finds trending products in the market. It goes through websites like AliExpress and Facebook and detects any product going viral.
It is a small video explaining the working of the app. But the app is only accessible to this Academy’s students and is proven to be extremely useful.
Various case studies are shared in this part, all following Facebook Ads. These ads have proved to be very profitable and Adrian shows you exactly how to set them up.
Is ESA worth your money? Ecom Success Academy Review
The content of the course is present in a well-organized manner and is very comprehensive. The most important perspective of the site being dropshipping. Not only Facebook advertising but also Email marketing is introduced in this course which you won’t find on every platform.
The content of this course is better than many courses out there, but there is always scope for improvement. The course does give an overall gist of what is out there. The inclusion of case studies is one of the best decisions which makes the student understand what difficulties can be faced and how you can handle such situations.
The course might be a little heavy on the pocket. It values 2,495$ with a discount. But the result it delivers is on point.
The course does have positive aspects, such as
The ESA sure is pretty to look at, and also as simple as it sounds, great aesthetics do attract great results. It is easy to work with and one step is guided after the next, which minimizes the chance of getting confused easily. The quality of the videos is A class. Sound and Video both do not disappoint in any way.
As I mentioned earlier, the content of the series is pretty much precise and on point. Though other websites may provide you with the same content, I promise you ESA always has a little more to offer.
Along with proper content, this academy also gives added benefits for its users. Such as access to exclusive apps. Discounts on Shopify, and also add on-site training.
But as a reviewer, I have to admit that as much as this course has to provide, it is slowly getting old in this super fast-moving world. Videos dating back to 2017, and I know, there have been a lot of changes in the Internet world since then. The price tag it is attached to is questionable at times when many other websites are teaching the same content.
To stand out ESA does provide bonuses, but in the end, it comes to your point of view, if you are willing to spend so much money. It sure was the best course in a time frame, but since then a lot of competitive websites have been created.
This course has been in existence since 4 years and Adrian has changed as many as a million people’s lives, but you also have to understand this, when you chose to do this course, the same million people will be competing against you with the same ideas and tricks you have learned. And since they are already in the game, they do have more experience than you.
The store Shopify has more than 80k e-commerce stores, the same million people also buy from the same supplier.
Your competitors are aware of your marketing methods, as they are using the same, how can you stand out from the crowd? Other courses may give you another insight, but even they contain students with the same knowledge. You will have to learn to be a better marketer and to do that, you are going to have to use bidding, which sadly this course does not provide.
Another hurdle is products. Millions of products, it is essential that you choose products which are trendy at all times. Which will attract the maximum crowd? This is a very well point covered in the course and will help in the long run.
Dropshipping is sure to get a lot of crowds these days, and I would suggest trying an alternative when it comes to this field. Lead Generation seems to be a decent option these days. Or there is affiliate marketing too.
Ecom Success Academy Pricing : How Much It Cost ? Shopify Approved Course
To be honest Ecom Success Academy is not a cheap course, it comes with expensive deal and someone who is buying the course has to be very dedicated and focus. Otherwise you will waste your money. The course costs hefty price $2495.
eCom Success Academy Alternatives 2023
The main topics that Adrian Morrison covers has thorough explanation about ecommerce. However, you can find much cheaper and best alternatives to eCom Success Academy if you break down the topics:
1) What is the best dropshipping course for beginners? eCom Elites
(Best For Beginners & Affordable Dropshipping Course)
Is eCom elites legit?
The course is cheap. It teaches a lot of information about e-commerce and it has a lot of value for the price. This is one of the best courses if you are new to e-commerce.
Said to be one of the most famous courses for learning drop shipping. The course is like any other drop shipping course with all the basic tips and tricks but what makes a difference is the added examples, learning from real-life examples is a great way to learn.
The course has 9 video modules and each module focuses on a particular aspect of dropshipping. This course is a little more detailed than the two previous ones as not only beginners but even people with knowledge about dropshipping can benefit from it.
Module 1- Introduction
The concept of eCommerce and dropshipping is thoroughly explained. This introduction is a boon to the beginners as a thorough explanation of the whole concept gives you a clear idea of what you can expect from this field and how the whole give and take works.
Module -2 Set up your own Shopify store
This module is particularly about Shopify and how you can set up your store. But one thing that I like about it is even small features on Shopify are taken into consideration. So basically Franklin grabs your hand takes you through the whole process while explaining things like how you can set up a theme for your store and how you can reduce your Shopping Cart abandonments and bulk ordering etc.
Module 3- Product sourcing and research
If you want to open a store it is necessary to have a trusted source. So this module particularly stresses on finding your trusted set of suppliers, you will find a lot of tips for the same in this module. And it’s not only about suppliers but products as well. So before choosing a product, you must do good research for the same. So Franklin also teaches you the right way of researching for a product and on what basis should you determine the price of your product.
This module is all about marketing and how you can increase the traffic in your store. All kinds of platforms are covered in this module so instead of focussing just on Google ads or Facebook ads, every media platform is explained. This is a great module as Franklin opens a lot of doors for us and doesn’t stick to only one that he has used or advocates.
Module-5- Email Marketing
A whole module just for email marketing! Guys this is super, as campaigning on social media platforms is different than you will rarely come across a module dedicated to just emails.
Module 6- Chatbots
Another amazing module, chat service is a great way to support your customers and it’s not only customer support you can also check up on your customers and recommend them some products or encourage them to complete a purchase. So here you will learn to set up a Chatbot which will contribute greatly to your sales.
Module-7 – Sales funnels
In this module, you will learn the basics about sales funnels and how they work. And you will also get great tips to enhance your sales funnels.
As the module is named this module contains all the bonus material to make your store a successful one. It also contains some previous Q and As sessions.
Know the course author
Franklin Hatchet is one more famous personality in the field of dropshipping. He has tried affiliate marketing and dropshipping. He made a lot of money online and wanted to share his experience and knowledge with other people to help them excel at it, so he, later on, decided to design a course.
Standard-$197– with all the above-mentioned features
Ultimate-$297– with extra added features like Funnels academy, complete 7 figures Funnel.
There is only one thing that I would say, go for this course, totally worth the
Two sides of the same coin (Pros and cons)
Easy and understandable explanation.
Short and crisp content, no beating around the bush.
All dropshipping methods are covered.
Worth your time and money
All the marketing techniques shown can be a little expensive.
Too much information can turn out too much for you.
And the low course fee can attract a crowd of money crunchers which can harm the group dynamic.
So to sum it up I strongly recommend this course and if you are trying to venture into this field this is the kind of course that you should go for, totally worth the money and extremely helpful course with an amazing coach.
This course is a lot stronger in the supplier side of dropshipping. If you need further information about Alibaba or Oberlo, this course delves into those platforms.
Who is behind this course ?
Adam has been running e-commerce ventures since he was just 15 years old. With 7 years of experience, and now 22 as an E-Commerce industry professional on Dropshipping with over £8000 in 8 weeks without having any inventory at all from eBay…
He’s not only done this for himself but also achieved multiple six figure valuations within three months time by launching a new website through Shopify that already generated more than 1000 pounds per day after 3 weeks!
The Topics and Areas Covered in this Course include:
Niche, Product and Theme Research and Selection, using cutting-edge tools
Secret Extensions to get Cashback automatically on Domain Names – meaning minimal Start-Up costs!
Access to an awesome Shopify 14 Day Free Trial
Registering and Linking a Domain Name to Shopify
Full coverage of Shopify Settings (Payments, Shipping, Checkout etc)
How to Add ALL of the necessary Pages to your Website
How to Create a Professional Navigation Bar
Getting a Business Email Address and Linking it to your Website
Adding an App that Allows you to Import 1000’s of Products in just a few Clicks
Setting up Collections, Product Pages and also some basic tips for Shopify SEO
Shopify Theme Editing, including Walkthroughs of useful HTML and CSS Edits
Editing the Store Language Settings – Something most people completely ignore!
Free Resources for Creating Graphics and Branding
Setting up and Linking Social Media Fan Pages and Accounts to Shopify
Top Tips and Tricks to Increase your Conversions and Sales
A Complete Guide to Setting up automatic Shipment Tracking and Customer Updates
A Complete Guide to adding Google Analytics, Goals and Funnel Visualisation, AND the Facebook Pixel to your Shopify Store
Adding a Checkout Countdown Timer
A Secret to Earning Cashback on your Dropshipped Products
An Overview of Print on Demand Dropshipping
A Guide to Retargeting Ad Campaigns
A Complete Guide to Lead Generation
A Complete Guide to Email Marketing
A Walkthrough of Getting Traffic to your Shopify Store
Plus much, much more!
In addition, we also have a brand new Facebook Support Group for the Course.
If you’re looking for a broad course like eCom Academy, this is it. It does focus more on SEO than eCom, as it covers Google Adwords and Retailmenot.
In this course, you will learn how to build and operate your own online store. With the objective of making at least $60K in profit annually for many people- it can replace their current income if they choose so! It also provides flexibility with schedules while giving them freedom from gridlock or other problems most people face when working 9-5 type jobs such as overworking which leads into burnout quickly these days because not only do we have less time than ever before (because there’s always something else on our plate), but those traditional nine hours are spent mindlessly going through tasks without really thinking about what matters most.
Who is behind this course ?
Here are some of the topics you will learn about as you build your $60K store:
How to set up a business entity
Determining what products to sell
Setting up dealer accounts
Setting up hosting for your website
Setting up a shopping cart system
Getting a merchant account
Publishing products on your store
Driving traffic to your store through search engine optimization (SEO) and social media
Fulfilling orders for your customers
In order to succeed in this course, you’ll need a strong desire for knowledge. It also helps if know some things about the following topics:
-Getting around on computers and internet SEO (Search Engine Optimization) -Social Media accounts like Twitter, Pinterest or LinkedIn etc., And Web Designing among others thing can be outsourced too, the instructor will show how it is done properly with their help as well .Good Luck !
Other Best Make-Money-Online Courses (Highly Recommended As Alternatives to Ecom Business)
And while you are here, you might be interested in reading more reviews of legitimate courses for making money online. Below is the list of the top 5 legit courses on my website.
Yes, this academy is completely reliable and has results to prove it’s outstanding performance.
👉🏻Is E-commerce better or Lead Generation?
The thing about lead generation is that it is quick money, has great profit margins as the advertisers are willing to pay high amounts, the only downside is that when you send so many leads, you are left with none, no assets. It’s like you have to spend money to make money, a never-ending cycle. Which is a plus point in e-commerce, here it is a long term play, where you can make money, and cash it out at the end of the day
👉🏻I have a really small business, will this course help me?
Definitely! If you have a small business, this course will give you deep insight into how you can brand your business, or expand it in a great number.
👉🏻Is the money for this course refundable?
No, the money once paid is gone. The money is not refundable in any condition.
Is Adrian Morrison Legit or Scam? The Man behind Ecom Success Academy & many other tools & courses:
To be honest, I did reverse engineering on Adrian and he is providing a lot of value on his free YouTube videos where he is sharing lot of knowledge related to dropshipping and Shopify, you can surely learn a lot of things from him. He is doing podcasts, interviews, and do public speaking too. He is very well-known and respected ecommerce guy. He is not another fake guru where other gurus try to sell you their courses and never provide any support or updates on the course.
Ecom Success Academy Customer Testimonials & Reviews
Look at this Facebook thread where 1k+ people are recommending Adrian Morrison Course, so this is really insane that people trust Adrian so much and they are recommending the course in a highly positive manner.
All in all, it is a decent course with proper insights, covering major topics. It takes cares of your understanding of important topics. If not the best, Ecom Success Academy is surely one of the best platforms out there. It takes care right from Setting up your website to having a backup plan when you wish to retire, you don’t find this on every E-commerce Course.
One brilliant thing about ESA is it’s a full-blown business module, not just a part of it. Taking this course has changed the lives of thousands of people and the results are right in front of us. Adrian has truly done a remarkable job with this platform.
But remember ESA is very expensive and has no refund policy too. So look at my top alternatives for making money online.
Did you like my Ecom Success Academy review? Have you tried ESA, please share your thoughts in the comments below.
Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from e-commerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like ImageStation.