Here are facebook stats by Editor pick:
1. What percentage of the population uses Facebook?
Facebook has 2.91 billion active monthly users (Facebook, 2022).
Facebook’s original mission was to unite the planet together & in the 17 years since it launched, it has not only succeeded but also grown in popularity.
Today, over 1.88 billion people utilize the network on a daily basis. Other Facebook key products such as WhatsApp, Messenger & Instagram are included.
Facebook reached one billion active users in October 2012, followed by two billion active users 5 years later in 2017.
2. In 2020, Facebook was the #2 most downloaded app.
Despite the fact that it was created in 2004, the social networking site remains among the most popular apps worldwide.
Only TikTok could surpass Facebook in terms of total downloads by the end of 2020.
According to app figures, TikTok’s flagship, lite, & regional versions received well over 800 million new installations in 2020. This represents a 43 percent increase over the 564 million downloads recorded the previous year.
Three other big Facebook-owned apps made the list: WhatsApp came in third, Instagram came fourth, & Facebook Messenger came in sixth.
Despite the introduction of fresh apps onto the market, Facebook has always been a continuous contender for the top 10 list for numerous years.
These numbers demonstrate how pervasive Facebook is already in our daily lives
3. Males use Facebook in greater numbers than females.
Males account for 56% of the entire Facebook audience, while females account for 44%. (Gender reporting is limited to only females or males on Facebook).
Between the age of 25 to 35, the greatest demographic segment of Facebook users. Males account for 18.8% of the population, while females account for 12.8%.
The sole demographic segment with higher women Facebook subscribers than men Facebook subscribers are those aged 65 and up. Men make up 2.3% of the population, while women make up 2.6%
Interestingly, male employees outnumber female employees, as per Facebook’s 2020 diversity report. Men account for 63% of Facebook’s employees, according to the study.
However, the organization is working hard to bring diversity to its workforce, as the share of male employees continues to plummet as the female workforce expands.
These results are even more impressive when you consider that in 2014, men made up 69% of the total workforce.
4. India has the largest Facebook user base and is the most active user.
With 320 million active Facebook users, India leads the world (Statista, January 2021).
With 190 million users, the United States ranks second.
Both Indonesia (140 million) & Brazil (130 million) are the only other nations that have more than a Hundred million active Facebook consumers around the world.
The fact that Facebook supports 111 different languages accounts for its deep penetration in other nations (particularly non-English speaking countries).
5. Facebook seems to have a large and active user base.
Facebook is the world’s largest social networking platform, with over 2.80 bn active monthly users (Facebook, 2021).
Facebook consumers launch the application at least 8 times each day on average, and the average American user ends up spending 38 minutes per day on it.
With around 69 percent of total adults using Facebook, it continues to be one of the most popular apps in the world, with an increasingly active audience.
Facebook accounts for a large portion of the five hours a day that US consumers spend on their apps. Facebook accounts for 19% of total time, or about 57 minutes.
This is more money than people pay on any other application, such as music, video, or shopping.
According to a Statista report, Facebook is the most prominent social media network in the United States in terms of engagement.
In the year 2019, Facebook users used the app for an estimated 769.16 minutes every month. At the time, TikTok was the 2nd most common app, with consumers spending roughly 498.09 mins every month on it.
6. What are the engagement & conversion rates on Facebook?
Every day, brands publish about 7.5 Facebook posts.
At 53.5 each week, the media sector has the most Facebook postings published.
Other high-publishing businesses include sports teams and non-profits, with 18.5 and 9.2 postings per week, respectively.
Food and beverages account for 2.5 hours each week on average. This puts the weekly average for all businesses on Facebook to 5.5 postings.
The greatest Facebook engagement rate across all of these industries is 0.19 percent, while the average is 0.08 percent.
Influencers (0.19 percent) & sports teams (0.18 percent) have the highest levels of interaction, whereas tech & software (0.2 percent) and media (0.05 percent) have the lowest.
As you can notice, the quantity of shared postings has little bearing on interaction rates. The content that is shared has a greater impact on increasing audience engagement.
7. When is the optimum time to update your Facebook status?
To help establish the optimum times to post on Facebook, a great deal of research has been done. Despite the fact that most sites provide different answers, the basic line stays the very same: it all depends on your brand & who your intended audience is.
The optimal moment to post on Facebook through the week, according to Hubspot, is at 9 a.m. In some areas, this is also informally translated as 8 a.m. This is the best time to advertise because this is when most individuals check their social media networks on their way to work.
Facebook postings perform more effectively on Wednesdays and worse on Sundays, per research by Sprout Social.
8. What would be the most prevalent type of Facebook content?
According to Statista’s research on ‘Average Fb page fan interaction with chosen types of posts worldwide during the fourth quarter of 2020,’ status postings have the greatest level of interaction with page fans at 0.19 percent.
Images continue to be the most popular type of material on Facebook, with 0.18 percent engagement, followed by videos with 0.13 percent. Link postings are the lowest popular content type, with only 0.05 percent engagement rates.
9. What percentage of marketers utilize Facebook?
Every month, 160 million businesses utilize Meta applications (Facebook, Instagram, Messenger, or WhatsApp) to communicate with clients.
Unlike many other social networking networks, such as LinkedIn, TikTok, and Snapchat, Facebook stats indicate that it is suitable for everyone (regardless of their gender, financial status, or age).
Snapchat and TikTok, for example, cater to younger ages (Millennials and Gen Z), whereas LinkedIn is best for professionals.
Facebook, on the other side, is a medium that can be accessed by people of all ages, from baby boomers to Generation Z. As a result, it’s really the holy grail for businesses looking to promote items or services to a large demographic.
Furthermore, when compared to other existing media platforms, Facebook’s CTR is highly tempting. The greatest Facebook click-through rate is 1.61 percent, with an average of 0.9 percent.
Facebook has made it much easier for marketers to communicate with their consumers as they strengthen and build their relationships, in addition to reaching their target demographic.
Facebook has also taken steps to make it easier for advertisers to fine-tune their marketing strategy in order to better target the correct audience.
Marketers can save time and money by using Facebook as their primary marketing channel.
10. Facebook is where 31 percent of American social media consumers obtain their news.
According to social media users, 48% of Americans acquire their news from these channels. A considerable portion of people polled stated they got their news via Facebook.
Platforms like Facebook have developed new fact-checking procedures to guarantee that whatever is published on the network is correct and accurate, & does not mislead other consumers.