Marketing teams may use Supermetrics and Funnel to collect, store, and analyze data in a simple, flexible, and scalable way. This post will compare and contrast Funnel and Supermetrics to help you determine which is best for your company.
Let’s start with a high-level overview before diving into the details.
Data Source Connectors: Funnel.io vs. Supermetrics
There are two primary considerations to ask when evaluating data source connectors: what platforms can I get data from and what data can I pull from those platforms?
What platforms am I able to get data from?
Data Source Connectors are the platforms, or integrations, from which the user can pull data and feed it to the destination.
Both Supermetrics and Funnel feature the same ETL functionality and offer similar types of data source connectors, ranging from paid media to sales data.
The platforms that Supermetrics supports can be divided into the following categories:
- Paid advertising (including Facebook Ads, Google Ads, and TikTok Ads)
- Analytics on the internet (including Google Analytics and Adobe Analytics)
- Use of social media (including Facebook, Instagram, and Twitter)
- SEO (Search Engine Optimization) is a (including Google Search Console, Google My Business, and Ahrefs)
- Buying and selling on the internet (including Shopify, Klaviyo, and Stripe)
- Analytics for mobile devices and apps (including Apple Public Data, and Facebook Audience Network)
- Sending an email (including Mailchimp)
- Profits (including Salesforce, HubSpot, and CallRail)
Supermetrics focuses on integrating with the most popular and demanded platforms and constructing deep connectors that can retrieve a large number of fields, whereas Funnel links to substantially more systems. When it comes to ease of use, a considerable number of Funnel’s connectors are labeled as ‘Custom,’ which means they were created specifically for the customer’s needs and had to be configured independently.
Also, it’s critical to dig deep into each connector, as many of Funnel’s connectors only pull a restricted set of metrics and dimensions— we’ll go over this in more detail in the following section.
What kind of information can I get from those platforms?
How safe and dependable is my information on these platforms?
Supermetrics is dedicated to protecting the data you share with us. Your data is not saved by Supermetrics. We just transfer it from your marketing platforms to destinations.
Funnel, on the other hand, saves all of your information on its own servers before connecting and transferring it to your final destination. Funnel’s transformation feature cleans, maps, and groups your data before loading it into a reporting tool or data warehouse.
Funnel and Supermetrics use quite distinct approaches to the ‘data transformation’ process. To perform any cleansing, mapping, or grouping, Funnel stores the data in its data warehouse. Supermetrics, on the other hand, handles all data conversions during the data transfer, eliminating the requirement for data to be kept on third-party servers.
With the data protection and privacy regulations defined in the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act, both Supermetrics and Funnel are SOC2 Type II and ISO certified (CCPA).
To boost data delivery performance from specific data sources, Supermetrics uses completely encrypted caching. Supermetrics does not sample your data, rename fields, or manipulate figures in any way. This implies that your data will pass through as-is, and the statistics you see on the platform should match.
As a result of the inscription and direct API access, Supermetrics makes your data safer. You can rely on Supermetrics as your marketing data connector with 750k users throughout the world and global businesses like Dyson, Nestlé, and the BBC as customers.