Google AdSense Banner Sizes 2024– Top 10 AdSense Formats For Maximum Earnings

Do you want to discover which Google AdSense banner sizes are the most effective?

Using the correct AdSense units and displaying them in the right places is one of the most effective methods to enhance your AdSense profits. Despite the fact that there are hundreds of methods to generate money from blogging, AdSense remains the most popular option for most publishers.

In this post, we’ll go through the ten most effective Adsense banner sizes and styles so you can pick the one that best suits your needs. You’ll be able to optimize ad income without alienating your audience by displaying too many advertisements.

Google AdSense Banner Sizes


Does the Google Ads Banner Size Matter?

Google AdSense Banner Sizes

It makes a difference how big your Google Ads banners are on your site. Depending on where they’re put, some sizes and formats work better. The most effective advertisements are those that appear closer to the site’s content and are seen as soon as the page loads.

As a result, it’s critical to select advertising that isn’t too tiny. Ad formats that are more popular than others are also available. This means you’ll have more ad inventory to choose from and better-paying advertisements to display on your site.

Mobile optimization is also a significant factor to consider. If you expect a significant number of mobile visitors to visit your site, make sure to pick advertisements that look good on mobile devices.

Some Google Adsense banner sizes and layouts are also more appropriate for a particular web design. You’re more likely to obtain a higher click-through rate and make more money if your advertising is well-integrated and doesn’t negatively influence the user experience.

Top 10 Google AdSense Banner Sizes to Increase Your Earnings

1. Leaderboard (728 x 90)

Leaderboard (728 x 90)
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A Leaderboard Banner, Super Banner, or Leaderboard is another name for the 728×90 banner ad unit. Because this sort of ad is typically displayed at the top of the page, it is one of the largest ad banner sizes available for AdSense.

The leaderboard size is ideal if you want to offer specific advertising on your site a lot of exposure. Just remember to take caution when employing such sizes because going overboard might severely damage your user experience.

The size of a leaderboard banner takes up a lot of room, but it may also be aesthetically enticing to website visitors if you place the right advertisements on it.

2. Medium Rectangle (300×250)

The medium rectangular ad type may be used for text and display advertisements, as well as mobile website layouts. This Adsense banner size, with a width of 300px, will generally fit into a sidebar or inside the content section of a website without interfering with the user experience.

Medium Rectangle (300×250)
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The medium rectangular ad style has a big ad inventory due to its flexibility, which translates to better-paying advertisements for you. According to rumors, this is the ad size that generates the highest click-through rate for more websites.

These ad units are small, and if utilized correctly, they may help you raise your ad click-through rates and enhance your revenue.

3. Large Rectangle (336 x 280)

This is one of the most popular ad banner sizes among marketers. It’s comparable to the medium rectangle, which is 300 × 250 in size, and it works best when placed within text content or towards the conclusion of blog entries.

These are comparable to 300 x 250 units and can easily fit inside your blog entries without interfering with the user experience.

Google AdSense Banner Sizes - Large Rectangle (336 x 280)
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4. Banner (468 x 60)

If you’re searching for a smaller version of the 728 x 90 ad unit sizes to use on your website, the 468 x 60 banner ad size is ideal. This ad unit can be used in places where the larger 728 x 90 ad leaderboard units can’t be used.

These ad units may easily fit into smaller spaces (so if your sites have a medium-length width, this is a good option).

5. Large Mobile Banner (320×100)

The big mobile banner is the first mobile-specific ad to make our list of Adsense banner sizes and styles with the best performance. It looks best when it’s towards the top of the page, right below the site’s header. You may even put it further down the page and throughout the text for a more effective ad with less of an influence on the user’s experience.

Google AdSense Banner Sizes - Large Mobile Banner (320×100)

As mobile devices account for an increasing percentage of website traffic, advertisers are focusing their efforts on developing more mobile advertisements. As a result, this ad style carries with it a larger ad inventory.

6. Half Page or Large Skyscraper (300×600)

The Adsense banner size for a tall skyscraper is a broad vertical banner. Because of its huge size, it’s frequently referred to as the “half-page.” As you may expect, its size is what makes it one of the most successful Adsense banner sizes and styles. It’s a popular choice among advertisers who want the greater area to communicate their message.

This ad size is also becoming more popular among publishers, as it attracts more attention. This can lead to an increase in clicks and income. It all boils down to whether the ad size is appropriate for your website. If that’s the case, it may be a wonderful addition to your sidebar.

7. Square (250 x 250)

These banner advertisements are popular since you can group together numerous square 250 × 250 ad units to show various ads. These ad units are often used to display affiliate product banners, but they may also be used to display Adsense advertising.

This ad type can fit into areas that are too tiny for the bigger rectangular ad sizes.

These ad units are small and compact, and they don’t interfere with the user experience (unless you have a lot of them).

Square (250 x 250)
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8. 970 x 90 ad unit

This is referred to as a super leaderboard since it is much larger than the standard scoreboard, which is 728 × 90 pixels. This one is for you if you need a larger leaderboard or a substitute for a normal 728 x 90 ad size unit.

Google AdSense Banner Sizes - 970 x 90 ad unit
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Although it is not as common as the standard leaderboard ad size, it is occasionally used as a sort of Pushdown ad. When a site first loads, this 970 × 90 ad unit shows over the top (pushing down the content). So use it judiciously and don’t overuse it, since it may harm readership.

It takes up far too much room and is around 30% wider than a 728 x 90 ad unit. Because it’s a larger leaderboard, you can only use it on desktop displays, and you shouldn’t use it if your site gets a lot of traffic from mobile devices.

9. Mobile Leaderboard (320×50)

The second mobile-specific Adsense banner style on our list is the mobile leaderboard. It’s roughly half the height of the bigger mobile ad format, so it’s less successful in terms of revenue but better for users on tiny mobile devices.

This ad will be a lot better alternative for you if you notice that your mobile users are visiting from these tiny devices. And, because mobile advertising is so popular with marketers, you should expect a huge ad inventory.

10. Small Square (200 x 200)

This little square 200 × 200 ad unit is perfect for you if you’re searching for small and compact ad units that can easily fit into any device, including desktop, tablet, smartphones, and so on.

Google AdSense Banner Sizes - Small-Square-ad

It’s not aesthetically distracting and has no negative impact on your readership, and it may be utilized in the sidebar or many positions throughout your text.

This ad unit is a tiny and very compact ad unit that works well on both desktop and mobile displays. As a result, it converts really well!

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Final Thoughts | Google AdSense Banner Sizes 2024 

There are a number of methods to profit from your website. Most bloggers still choose AdSense as a source of revenue since it pays off quickly and is suitable for novices.

You can absolutely enhance your ad visibility, create more clicks, and eventually raise your revenue by selecting the proper banner ad sizes.

Do you have any more questions? Let us know what you think in the comments.

Kashish Babber
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Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

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