Recently Google announced latest search algorithm to its users & webmasters. Google unveils this update yesterday and they are planning to give more accurate answers to user long tangled queries.
Google search will now be better understanding the concepts, relationships and more complex situations.
This will impact search results later, Google announced this news very secretly. Google had made changes in their search technology in recent months, these updates had affected more than 90% of websites around the world. They are calling this update “Hummingbird ”. This update will be able to handle more complicated queries. Google search results will be more feasible to users.
“Our algorithm had to go through some fundamental rethinking of how we are going to keep our results relevant,” Singhal said.
As on Searchenginewatch
Google quietly made a huge change to its core search technology in the past month, one that affects about 90 percent of searches worldwide. Calling it Hummingbird, the technological update of Google search is designed to handle more complex queries.
As TechCrunch explained:
The main focus, and something that went repeated many a time, was that the new algorithm allows Google to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they’ve indexed.