Social media has become an integral part of our life, in today’s world you will rarely meet someone you doesn’t have a profile on a social networking website. From a common man to celebrities, everyone is using social media to interact with people. Similarly, businesses and corporations are using social media website to interact with their customers.
It is a great channel through which they can inform the masses about new changes, offers and their accomplishments. Having a profile on various social media websites has become one of the most important things, and they go to extent to attract people to follow them on Facebook, twitter and many other websites.
But maintaining so many profiles on various websites can prove to be a tough task, also it can be hard to keep a track of posts and files you want to share, the timing also plays an important role when it comes to sharing. It is important to share things during the time span when the presence of your target audience is high on websites.
A lot of companies saw an opportunity here and started offering tools to people using which they can manage and track their social media activities. There are tons of tools available in the market who offers this service.
They all claim to make your social life easier and maximize your customer base through social media platforms, which often confuses people, lot of them end up buying low performing tool and end up losing hundreds of dollars. But don’t worry, I will tell you about the best tool which has been ruling the market for many years now, that social media marketing tool is called Hootsuite.
Watch this Introductory video by Hootsuite
If you have been researching on Social media tools you must have come across Hootsuite many times. It is one of the most popular social media tools in the market. In a survey done by Pingdom, Hootsuite came on top, survey revealed that more than 20% of businesses are using Hootsuite to manage and track their social media activities, which is very impressive and shows how dedicated this company is towards giving top-notch service to their customers.
Hootsuite was established in the year 2008 and they have never looked back since then. Hootsuite gives you an option to write, schedule, send and track your posts on various networks and accounts, you can give access to multiple team members also there is no need to download it as it is a web based software. You can also analyse and monitor the performance of your posts. Follow Hootsuite on Facebook, Twitter, Linkedin & Google+.
Why I like Hootsuite?
I have been using Hootsuite for more than 2 years now to share my posts and manage my activities on social networking websites and I don’t think I will be using any other tool in near future. So, let me tell you why I prefer Hootsuite over other social media tools.
Manage Multiple Social Media Profiles
There is no need to go to each website one by one and enter your login details, every time you want to share a post. You can share the post, reply to people’s messages, comments, retweets, share through this tool. You don’t have to login separately into Facebook and twitter to carry out these operations. This feature will save you a lot of time.
One of the best features of Hootsuite is its app directory; it contains tons of applications like Google Drive, Salesforce, SoundCloud and YouTube, which gives the customers option to access profiles of different networking profiles.
Check out this video about there app directory plugin
You can upload videos in bulk on YouTube at once; Salesforce app gives an option to interact with your customers through Hootsuite.
This is one of the best feature, through this feature you can schedule your post. In this way your posts will keep updating even when you are not in front of the computer, you can schedule all the posts for a week or for a month at once. There is an inbuilt calendar using which you can enter the date as well as the time for every post. There is also an auto-scheduler feature which automatically schedules tweets and updates on optimal time.
Give access to your team
Sharing your twitter or Facebook password with others can be little worrying for you, it is a huge risk of security. And sharing password of all your social networking website is a big NO NO. Also, if you have a team of people in your PR department, then it is hard to keep a track that which member is replying to which message or comment.
Watch this video by Hootsuite to know more about this feature
This is where Hootsuite comes into play; you don’t need to share your password if you are using Hootsuite, you can assign responses to different team members via this tool. For ex, if 50 people mention or tag you on various social media websites, you can assign particular tags and mentions to a team member. In this way there is no chance of repetition and error. When a team member logs in he will get a notification regarding the task assigned to him.
when it comes to saving time, the dashboard is your best friend. On the dashboard of Hootsuite, you will see all the activities of top 5 of your social media profiles, you don’t have to log into every profile separately to see what‘s going on? You can track all your social media activities through the dashboard.
one thing I like the most about Hootsuite is that they have a free version available, unlike other tools where only a few days of free versions are available; Hootsuite’s free version is forever, you can manage 5 social media profiles using the free version, and you can use it as long as you want, you don’t have to upgrade it until you want to.
Their PRO plan costs $9.99 per month, which is ideal for businesses; there is a 30 day trial version available. Their Enterprise plan is for big corporations, organisations and government. Its price is not mentioned on their website.
If you are looking for a tool which can help you manage your social media effectively and help you maintain your company’s reputation and PR then Hootsuite is the best option for you. I have tried other social media tools and ended up getting disappointed. I have never used any other social media tool since I started using it. It saves me a lot of time and effort and helps me in getting new followers every day.
Now, I am able to share my content with the masses just in few clicks, also it has helped me in growing my business network. I strongly recommend Hootsuite to all my fellow bloggers and business owners. Try their free trial version and start growing your business and network.