Some of still believe that blogging represents nothing more than a part-time hobby. After all, those who earn a full-time income are nothing more than statistical aberrations, right? Surprisingly enough, nothing could be further from the truth. There are countless entrepreneurs and freelancers who have been able to leverage the power of a blog in order to boost sales and to increase their brand recognition.
The key here is to appreciate how a blogging can boost your online presence. What steps can you take and why might such a standalone page represent the perfect addition to your ongoing marketing campaign?
Creating a Personalised Rapport with the Reader
There are several objetives which a blog can address. These include:
- Encouraging readers to provide you with feedback via replies.
- Stating an opinion or highlighting the latest viral trends.
- Describing a product or service in greater detail.
- Increasing your Google search engine rankings.
However, most experts will argue that one of the most potent traits of any blog is the ability to develop a more personalised relationship with your customer base. While standard websites can contain information such as product listings and price points, blogs are able to offer you an additional means to foster a more organic resonance.
You can talk about the inspiration behind a specific product, your family life or even a recent positive experience with a customer. The main takeaway point is that blogs tend to reflect an entirely human appeal; ideal if you hope to personalise your branding.
Appreciating Feedback in Order to Adjust Marketing Strategies
Let’s assume that you have just recently entered into the domain on online retail sales. It should be obvious that establishing your presence represents a top priority. Blogs can be great tools when creating a brand for the first time.
We mentioned feedback in the previos section and it is a good idea to explain this concept in a bit more detail. By their very nature, blogs are social utilities. They encourage interaction. While a visitor might not necessarily be willing to leave a comment on a website related to e-commerce, he or she could very well decide to provide you with an opinion within a blog. This is particularly the case if your blog happens to receive a significant amount of attention. You can gain valuable insight in regards to essential marketing metrics such as:
- Whether or not the product is realistically priced.
- Suggestions in regards to improvements.
- Feedback about your website or the overall shopping experience.
In the same respect, you can employ a blog in order to advertise the latest promotions or even to provide loyal customers with discounts associated with a new product. From surveys to reader polls and questionnaires, the power of the humble blog cannot be denied.
If you have been hoping to establish a firm brand identity, it is always a good idea to create a blog in order to showcase what it is that you have to offer the world.