Erecting a successful business requires the establishment of the perfect cornerstone. On the way to mold your startup into a dominant brand, you ought to serve it with a memorable and exceptional identity. In terms of the digital market, achieving the right domain name can turn out to be challenging with the superabundance choices.
At present, the competition for attaining the perfect domain is fiercer than ever as Domain names have risen to be the most valuable property any business can possess. It is the face of your business and the primary interaction point of users with your brand. It is the critical element of the website that can either prove to be a bane or a boon. So how to choose the best, the better than the rest, that ascends the success rates of your network?
Above all, you must acknowledge the fact that your brand name surely justifies the efforts you put into its establishment. While hunting down the apt brand, make sure to:
Choose a Well Branded name: Creative and brandable domain name work miracles as compared to the generic selection. A brandable name is distinct that wins to stand out among the competitors. Your domain name is your address through which the visitors find you. Hence, it is crucial to find a more brandable name. You can make up your appealing word, or use the thesaurus to find an actual exciting name.
Select an easy-to-remember domain: Your network’s domain name must be memory-friendly to stick into users’ minds. In order to be easily remembered, a domain should hold precise meaning. It promotes the ranking of your website as people find it effortless to search you on the web.
Assure it’s a convenient name to pronounce and type: Pronounceability is a vital point, even if the chances of reciting a domain name are scarcer. Names that don’t require too many thoughts to be put in memorizing them likely to ascend positive associations and stick the mind. If people proceed to misspell your domain name following the difficulty in pronunciation, considerable traffic will be lost from your website.
Keep it Concise: In terms of a domain name, the shorter is, the better. A short domain aids in creating a simple and memorable name. However, you must strike a balance; going too brief can equally wreck the business. The usage of an acronym is also prevalent, but this is wise only if the initials commonly refer to the brand. A domain secures a spot in the ideal names if it is less than 15 characters.
Use the right domain name extension: Coming to extensions, always assure that what’s to the right of the dot is given equal importance as that to the left. Selecting the Top Level Domain can never be a disappointing choice. “.com” is still the easiest and the best extension. As a fact, three-fourth of the websites prefer and opt to use .com as the prefix. The country-specific extensions are also fine unless you decide to take your business out of the borders. Other TLDs include .org, .net, .co, etc.
Avoid using numbers and hyphens: Your domain name should be easy to write. It should be smooth and potent. Adding special characters like hyphen and digits can turn out to be a barricade in attaining this trait. Moreover, this complicates the level of remembering and communicating the domain name.
Limit the keywords: Keywords are essential to hint the business your network processes; however, make sure to not go over the top. Planting keywords awkwardly into your domain can prove to be a drawback. For example, today, few cryptocurrencies can be mined personally. For a website that aims to render the knowledge of best cryptocurrency to mine, rather than opting for a long and challenging domain, can choose howtomine.com, or whattomine.com.
Think for the long-term: While selecting the domain name, make sure you don’t stop at the short-term thoughts. Introducing your website to a new domain can be an overwhelming process. You must choose a flexible domain from the start to avoid going through the pain of changing the whole business and suffering loss.
At present, the adoption of blockchain is at velocity, and parallel is the development of blockchain-based websites. To create Blockchain domain names is right now a less competitive task; however, what is produced today must be based on long-sightedness to keep the business running.
Help yourself with Name Generator tools: Generator tools rendered by various websites can prove to be of immense benefit. The application of a domain name generator can help in originating a unique name. However, at this point, you must hold
some original ideas and keywords. These tools are simple and surprisingly helpful as they aid you with hundreds of suggestions in return for a single keyword.
Even if you’re developing an application, several websites assist you with the App Name Generator tool for a plethora of name choices.
Procure an existing domain name: You might want to think of acquiring an already existing domain name. Doing this can hop you out of the struggle and provide you with several benefits as it might already possess high rank, traffic, brand, high domain authority, and more. Nevertheless, be careful and make sure to check for any trademarks.
Last but not least, act quickly before anyone else grab your ideas. Choosing the domain name should be the first task of building the business, second must be to register it even before registering the company.
Domain names hold the power of making or breaking the success of your network. Thousands of people are seeking for unique and available names around the clock. Also, survey before you buy the domain as the prices may vary on different selling platforms. Make sure the name is not erroneous. It’s imperative to be creative and think out of the box in order to originate a longlasting domain name.
We hope the article helps you zone in on the most effective domain for your website. Invest the time necessary to build your business into a brand through an exquisite domain name.
Jitendra Vaswani is the founder of SchemaNinja WordPress Plugin, prior to SchemaNinja he is the founder of big internet marketing blog BloggersIdeas.com & Digital Marketing Agency DigiExe. During his more than 6+yrs long expertise in Digital Marketing, Jitendra has been a marketing consultant, trainer, speaker and author of “Inside A Hustler’s Brain : In Pursuit of Financial Freedom” which has sold over 20,000 copies, worldwide. He has trained 3000+ digital marketing professionals till date and has been conducting Digital marketing workshops across the globe from 5+ yrs. His ultimate goal is to help people build businesses through digitization make them realize that dreams do come true if you stay driven. Check out his portfolio( jitendra.co). Find him on Linkedin, Twitter, & Facebook.