Throughout 2020, the video app TikTok has become increasingly popular. While it started out as a platform for teens and young adults, there are now plenty of adults, brands, and businesses trying their hand at making short videos. As with any new platform, people are beginning the question “how do you get famous on TikTok?”
Before we dive into that, let’s chat about TikTok itself and why you should have an account. TikTok launched back in 2016, but it really became popular this year. As of July 2020, it has over 800 million active users across the world. Also, the app has been downloaded over 2 billion times, and one billion of that came between February of 2019 and April of 2020. It’s also the most downloaded app of 2020.
Nearly half of all users are ages 18-24, and only 15% of users are over the age of 35. Over 40 stars on the platform have over 10 million followers. That, it seems, is what makes TikTok so popular. In fact, most of the most popular people on TikTok aren’t famous on other platforms. Many of them simply grew their following through TikTok itself. So, how do they do it? While a good portion of it is luck, there are some best practices you can implement today to increase your chances of becoming famous on TikTok.
Best Practices To Utilize To Getting TikTok Famous
As with other platforms, there’s no secret recipe to creating a video that will definitely go viral or make you famous overnight. However, as the algorithm is still developing and new users are flooding the app, you can do a few things to optimize your videos.
1. Post Consistently
This might sound like similar advice to other social media platforms, but it’s especially important on TikTok. The TikTok algorithm will send your videos to different people, based on what they’ve seen before. By creating and posting plenty of videos, you’ll increase the likelihood that people will see them.
When you create many different videos, you’re also spreading out your chance of having one particular video do well. If you post 10, 20 or 30 videos, you’ve greatly increased your chances that one of them will catch on and spread quickly.
TikTok is designed to get your videos in front of new people. Unlike nearly all other social media platforms, when you first open the app, you aren’t shown content from accounts you’re following. You have to swipe over to see those videos. Instead, you’re shown the “For You” page, which is the algorithm’s results of things you might like. Having lots of followers is great, but it’s the For You page where your videos can really shine.
2. Engage with Influencers
Like other social platforms, TikTok is popular among influencers and many are well on the platform. Influencer marketing on any platform is a great way to get your brand in front of more people in a way that they’ll trust. People who follow influencers typically trust them very strongly.
Working with influencers on TikTok can help boost your brand’s reputation. The best way to do so is to have them promote and engage with the content you’re creating. After all, you want to increase the likelihood that your content will go viral and make you famous on the platform. When influencers engage with your content, it shows the TikTok algorithm that they’re interested in, which could increase its reach.
When working with influencers, make sure you choose someone who will represent your brand, business or profile correctly. If you decide to create content with them or have them create content on your behalf, you’ll want to know that they’ll be good ambassadors for your brand. They should also be niche- or industry-related influencers.
It’s important to do research to find the best TikTok influencers to work with, but that can also be time-consuming, and you might not know what you’re looking for when you start searching. Instead, you can use a tool like Influence Grid to make the process easier and ensure that you work with quality influencers who will represent your brand well.
Influence Grid is a software that has a database of over 125,000 TikTok influencers so you can find the perfect people to work with for your specific campaigns. When using Influence Grid, you can filter through various parameters so you can find the best fits. You can choose the number of followers you want your ideal influencer to have, filter by country, video views, and even keywords.
When you search for influencers to find people who fit your niche, you’ll be able to see detailed statistics and recent videos from each influencer who meets your criteria. You can even export a CSV file that includes the statistics, as well as information like their bios. Influence Grid has influencers for any niche, from beauty to beagles to comedy to Ferraris. No matter your niche, you can find someone to work with on TikTok.
3. Use Trending TikTok Hashtags
Another way to get your account famous on TikTok is by using trending hashtags. Trends on TikTok change frequently, so you’ll want to stay up-to-date on the most recent popular hashtags. If you see one that could apply to your brand, jump on it quickly.
To find the currently trending hashtags, go to the discover tab of TikTok. You’ll see the currently trending hashtags, as well as the most popular videos for each right there.
You can also search for popular hashtags. This can be a great way to find more industry-specific hashtags you can use. To do this, go to the discover tab and then type in your keyword. Then you’ll see popular hashtags associated with that term, as well as their view count. Experiment with this and try different types of keywords and combinations.
4. Use TikTok Trends
Jumping on the bandwagon of trending challenges and popular songs is a great way to increase your chances of having your video seen by many people. After all, this is how TikTok started and what made it popular in the first place. Whether you’re creating these videos as a brand, a business or as yourself, you’ll need to think outside the box and get creative with your interpretation of the challenge to make an impression.
Challenges are a great way to join in on a trend. Typically with challenges, TikTok users are challenged to make a crazy or impressive video that matches the original. This can range from a fitness-based challenge to skateboarding tricks to anything else TikTok users think of and create. To find this, you can simply search for “challenge,” and plenty of specific hashtags, like #standupchallenge will appear.
Another way to get in on a TikTok trend is by using popular music or soundtracks. These are different from challenges in that you can create whatever video you want, as long as it matches the audio you choose. Popular versions of these videos often include some sort of surprising ending, like an uncommon animal or an impressive trick.
You can find popular audio clips in a couple of different ways. First, you can go to the search bar and type in a keyword or song title. You’ll be able to see all the audio clips associated with your search term, as well as the number of videos that have been created using them. Or, you can scroll through your For You page and find an audio clip you like, and then click on the spinning circle in the lower right-hand corner of the video. That will take you to the page for that audio clip, and you can see how many videos have used it.
Skits and dances are also incredibly popular on TikTok. They’re similar to challenges, but they’re often more choreographed, as opposed to trick- or skill-based videos. To add your video to the trend, you’ll need to learn the dance and time it right with the music. This can be a lot of fun! Find the dance challenges by searching for “dance” and scrolling until you find one you like that has plenty of posts.
5. TikTok Ads.
Finally, you can get your content in front of more people by paying for ads. Depending on your situation and how much time you want to put into your TikTok strategy and making videos, this might be a good solution for you. There are plenty of adoptions on TikTok, including in-feed videos, brand takeovers that take up the whole screen until it fades to a typical video, branded augmented reality elements, and hashtag challenges. Yes – you can create your own hashtag challenge and pay for it to be featured on the discover page, encouraging other users to watch and participate.
TikTok ad pricing varies, and when they pitch to brands, prices can range from a $25,000 minimum for an in-feed video ad to $150,000 for a six-day hashtag challenge ad. Brand takeover ads run at $50,000 per day, and the branded AR elements can range from $80,000-$120,000.
If you’re managing ads yourself, you’ll have a minimum budget of $500 per campaign. While this is certainly much more manageable than the multi-thousand dollar options the platform is pitching, it’s still higher than most social media platforms charge for advertising. Chances are these prices will come down significantly as more and more people begin to advertise on the platform.
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Conclusion: Becoming TikTok Famous
While there is no one “right way” to create a TikTok video that’s guaranteed to go viral and generate strong results, you can follow these best practices to give your videos a strong chance. Participate in challenges, use trending hashtags, engage with influencers, and post consistently. If your budget and strategy allow, try some paid advertising, too. Just remember, don’t get discouraged. The more you post, the more chances you have to create and share a popular video.