In this post, you are going to know about How To Go Live and Stream On TikTok? Read till the end for the best information.
The trend of short-form video content has recently attracted many brands and independent creators. Short-form video streaming has been a big part of TikTok, which is a social media platform.
TikTok offers live streaming as well as small video clips. Throughout this post, we’re going to discuss everything creators and brands need to know about live streaming on TikTok.
On this page, I will discuss what TikTok is and how you can get started. I will conclude by taking a look at some tips for hosting a successful live stream on TikTok.
Table of Contents
How To Go Live and Stream On TikTok: What Is TikTok?
TikTok is a social media platform where users can share short videos. Video length on this app used to be limited to 60 seconds, but recently, videos of up to 3 minutes have been allowed.
ByteDance developed Musical.ly in 2016 under the name “Douylin.” ByteDance acquired Musical.ly the following year. Music.ly uses the same type of technology as the TikTok app.
Musical.ly merged with TikTok in August 2018, and TikTok kept its name. Within a six-month period, the TikTok app had reached 1 billion downloads. Over the past year, TikTok has more than doubled its downloads.
There was a huge surge in popularity of the app during lockdowns at the start of the pandemic in early 2020. It is no surprise that TikTok dances and trends were inspired by the boredom of being stuck at home.
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On the TikTok app, users can only share videos, but they can use sounds from other videos to make original content.
Although TikTok has a similar culture to other social media platforms like LinkedIn Live, an app geared toward professionals, the type of content and format in which it is shared through the app is very unique. TikTok creates trends with different sounds.
The users adapt the sounds to create their own trends. Using TikTok’s stitch or duet feature, users can use the content of other users.
TikTok added support for live streaming in 2019.
TikTok Live Streaming: The Basics
TikTok’s live streaming feature allows users to share videos instantly with their followers. As opposed to pre-recorded content, live streaming offers viewers a more lifelike interaction with the creator.
Live streaming is available on TikTok only for users who meet certain criteria. Live streaming is not available to all users.
Who Can Live Stream on TikTok?
TikTok allows live streaming only to 16-year-olds and users with 1000 followers.
If a user violates TikTok’s community guidelines, TikTok may revoke their live streaming rights (temporarily or permanently). The guidelines are discussed in more detail below.
6 Tips for Successful TikTok Live Streams
When you qualify for live streaming on TikTok, live streaming is very straightforward. It is possible, however, for creators to improve their live streaming experience and succeed.
Let’s review some of the best practices and tips for live streaming with TikTok.
1. Follow the Rules:
The TikTok community has strict guidelines. Keep in mind that you must follow all the rules in order to remain on the platform and maintain your live streaming privileges.
Content involving the following is prohibited on TikTok:
- Organizing hate, violence, and terrorism
- Pornographic or sexually explicit content for adults
- The use of hate speech
- Derogatory language and slurs
- Fraud, drugs, gambling, etc., are examples of criminal activity.
- Graphic and violent content
- Suicide and self-harm
- Exploitation and grooming of minors
- Spam, misinformation, and impersonation
TikTok is very popular among young people, so it is important to keep it clean.
2. Interact with Viewers:
TikTok live streams are informal, which often works in creators’ favor. TikTok live streams can give viewers the feeling of being on a video call with a friend when they are done right.
By doing so, you encourage your audience to feel more connected to your brand, which is obviously a good thing. You must, however, create customized interactions in order to achieve this effect.
You can do that with TikTok live streams’ chat features. Ask your viewers questions and invite their responses. Read each response aloud, then address it.
Your viewers will feel more seen and heard if you call out their usernames and respond to their individual comments. Rather than just being a spectator, they’ll feel like they are a part of the conversation.
3. Go Live Often
It’s a good idea to go live frequently if you intend to build a loyal audience.
Make a schedule for your followers and supporters so that they will know when to tune in. In the event that you wish to post sporadically, you should at least let your followers know ahead of time.
4. Invite a Co-Host
Live streaming with TikTok’s tool has the cool feature of being able to add a co-host. TikTok users can present on a broadcast by inviting other TikTok users.
Co-hosts for your stream will depend on the nature of your brand. You might enjoy featuring retired law enforcement personnel who can help you analyze current events if you are a true-crime creator. The streaming of celebrities or influencers is beneficial to other brands because it attracts new viewers.
5. Pay Attention to Stream Quality
In order to ensure that your live stream is successful, ensure that the streaming quality is good. Live streaming can be produced in a few different ways.
In the first place, a reliable internet connection is essential for streaming. The video could be interrupted or fail midstream with a weak internet connection.
Your audio should also be clear. Make sure that there are no distracting or drowning background noises. Keep your microphone close to your mouth so that you are clearly heard.
Visually appealing streams are also important. Find a location that has adequate lighting. Make sure you are capturing your picture from a flattering angle using a tripod or a phone propped up. Instead of tilting your camera up or down, try to take a shot straight on.
6. Have Fun
As a social media platform, TikTok offers a lot of lighthearted content. To meet the expectations of the overall TikTok audience, it would be a good idea to match that energy.
Don’t be afraid to crack a few jokes. You’ll be able to feel your audience’s enjoyment if you are at ease.
You might find that a TikTok video strategy isn’t the best route for your brand if it takes a more serious view of its brand and requires a more formal digital environment.
FAQs On How To Go Live and Stream On TikTok
How Many Followers on Tiktok To Go Live?
If you would like to receive virtual gifts on Tiktok, you must have at least 1000 followers.
What is the maximum live streaming time on Tiktok?
Live streams on TikTok can last for as long as they want. It should not last more than an hour.
When I watch a live video on Tiktok, can I record the audio?
No. The Go Live button will not be available when recording audio from third parties.
Do TikTok Live videos disappear?
Certainly. A Tiktok live video cannot be viewed later as a posted video, unlike an Instagram live video. The video disappears when the stream ends, so you can't watch it.
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Conclusion: How To Go Live and Stream On TikTok 2022?
Over the past several years, TikTok has been at the forefront of media sharing. Short-form videos have been made relevant again, and it has enabled many users who had small followings to become viral.
I hope, with my detailed guide, all your doubts related to going Live on Tiktok are cleared. If you still have any doubts, you can write back to me in the comments section, I will be more than happy to assist you